Footwear Enterprises Must Fulfill Their Social Responsibilities To Enhance Brand Connotation.

　　 social responsibility It covers a wide range. The improvement of the internal and external business environment can lead to the improvement of the social cognition of enterprises and products and the expansion of the market share of products. By fulfilling their social responsibilities, enterprises can promote the improvement of the internal environment and enhance the cohesion of employees. Nowadays, social responsibility lies in Shishi textile. clothing Footwear enterprises and other key industries have had a profound impact. Many shoe and clothing enterprises have implemented their social responsibilities combined with the actual situation of enterprises, and constantly enhance the brand connotation of enterprises.

　　 Social responsibility will become a trend.

Facing the complex and changeable economic development environment, as a labor-intensive traditional manufacturing industry, the footwear industry is in the process of adjustment and upgrading of the industry. In the process of upgrading the industry, all aspects of policies and regulations are constantly being adjusted, such as the introduction of the labor contract law, the reduction of export tax rebates, and the introduction of energy saving and emission reduction policies. Especially since the financial crisis in 2008, the growth of China's textile and clothing exports has dropped sharply, the development speed of the whole industry has slowed down, the profit growth has dropped rapidly, and the first negative growth has appeared since the second half of 2003. The change of external situation urges textile enterprises to adjust the development mode of enterprises and seek opportunities for sustainable development.

In order to continuously promote the social responsibility construction of the industry, the China Textile Industry Association announced the implementation of its three year work plan for the social responsibility of the textile industry. The goal is as follows: by the end of 2011, there were 500 enterprises in the whole industry to establish C S C9000T (Chinese textile and garment enterprise social responsibility management system), and 100 enterprises were released according to CSR-GATES's "social responsibility report of China Textile and garment enterprises".

In terms of social responsibility, camels, San Heng sportswear and baseball players in the western region Casual shoes Friday, casual shoes and other famous footwear enterprises in Shishi have taken actions in advance. Combined with the specific circumstances of enterprises, they have carried out a series of work such as social responsibility training and so on. They have also tasted some other "sweeteners" from the practice of carrying out social responsibility to enterprises: such as protecting brand image, improving production efficiency, enhancing law-abiding consciousness and retaining skilled workers.

　 Implementing social responsibility and enhancing competitiveness

The fulfillment of social responsibility will become a trend. Shishi shoes and clothing industry analysts believe that technological innovation and management innovation is the most important means of implementing social responsibility. In social responsibility, shoes and clothing enterprises have the most important data, that is, per capita sales or per capita output value, and only by relying on science and technology can we improve management and efficiency so as to effectively utilize resources and save costs, so that shareholders, employees, customers and even the community will have more room to share interests.

It is understood that at present, some key shoe and garment enterprises in Shishi, on the responsibility of environment, keep good raw materials and make use of new materials for processing and production. In terms of cost saving and management innovation, enterprises are concentrating on industrial chain and saving costs by cooperating with some large international and domestic enterprises. Shoes and clothing enterprises, while realizing their own development and gaining profits, have undertaken corresponding social responsibilities. They have become the consensus of many business groups including listed companies.

Experts from the industry pointed out that enterprises with social responsibility should not only help create a harmonious society, but also be able to accomplish some things, and also be responsible for the raw materials of production products.