Chinese Luxury Consumption Will Burn 13000 Billion After 20 Years

Chinese luxury consumption will burn 13000 billion

A recent report by Boston consulting firm, USA, said: the fashion of Chinese customers in 2020

Daughter fashion style affects mother

The mother may pass the gene to her daughter, but it seems to be the other way around in terms of dress quality.

Among women, the imitation of fashion style is passed down from generation to generation.

According to a US study, this is called the "consumer ghost effect".

However, in terms of cosmetics and clothing choices, girls have great influence on their mothers, not just on single products, but also on the overall appearance.

Before 2013, luxury goods from all over the world can be found in China.

world

This year will be an important year for the global luxury industry to expand into China and expand in China.

It is expected that the representative luxury brands of the world will be found in the Chinese market before 2013.

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Luxury brand beachline two or three line city

In the first half of this year, Hangzhou Tower only luxury goods sales of nearly 900 million yuan, more than 70% of the world's luxury brands settled in Wenzhou, Wenzhou's LV store "the world's most profitable".

With the full scale of China's first tier cities, many international brands have rushed to the two or three line cities.

Judging from the labor and consumption potential of luxury goods, the two or three tier cities will surely attract more luxury and big eyes.

How did China become a big consumer of luxury goods?

What drives the rapid growth of luxury consumption in China?

What kind of social reality is the "Chinese style" craze for luxury consumption?

What is the consumer's experience during the period from the past display consumption to the current value preservation collection?

"Frugal" for luxury front desk also recite LV

Are these young people rich in the two generation?

In fact, it is not.

Yin Yun Gong, director of the news Research Institute of the Chinese Academy of Social Sciences, said that a large proportion of their income was not high or even no income. They were only students or "gnawing old people". But they would take advantage of advanced consumption methods, such as credit card overdraft or loan, to satisfy their luxury consumption.

They will spend a few months to save money to buy expensive brand-name bags, and then carry the bag to squeeze the bus.

Some white-collar workers who have just started their jobs will spend thousands of yuan to buy brand-name cosmetics every month. It is very difficult to have their savings as savings.

Others will choose to buy some cheaper accessories, such as ties, wallets, belts, and so on, implying that they are also part of the top consumer class.

What is the poorest mentality of "poor money"?

Young people keen to buy luxury goods are actually sad: they can't live a complete "bad money" life, and the excessive consumption that does not match their living conditions make them more financially strapped.

The British economist has commented that Chinese people now have a habit of approaching Japanese, often consuming products that they do not know or understand at all. They are based solely on the value judgments of others, and what they buy.

Nowadays, luxury is not only a successful accessory, but also a sign of success.

China net once pointed out that using luxury goods to display identity and recognition is the main purpose of luxury consumption.

In essence, it is a cultural inferiority to try to promote dignity with luxury consumption.

To get real respect, what we need to improve is connotation.

Motivation to increase consumption of luxury goods and improve display motivation

With the increasing number of luxury stores, the high-end crowd has become increasingly aware of luxury goods, which has made them more and more smart. Especially in the relationship between value and price, they have changed significantly in their consumption concept and consumption behavior.

Although the main motivation of their luxury consumption is still to improve the quality of life brought about by rewarding themselves and enjoying high quality goods, compared with the previous year, considering the inflationary intensification, the motivation of luxury consumption collection, preservation and appreciation has increased, and the face motivation of showing off, giving gifts and gaining recognition has declined.

The high-end group is a class with connotation and appreciation. Consumption values differ greatly from those of luxury consumers in previous years.