• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    The Luxury Investment Chain Is Shaping Up To &Nbsp; China'S Luxury Feast Is About To Debut.

    2011/8/10 23:45:00 71

    Luxury Investment Chain Debut

    Since the summer of 2011, there has been a fashion whirlwind in Hongkong stock market.

    Famous in Italy

    Luxury goods

    Ly Prada (Prada), Samsonite, a senior luggage manufacturer in the United States (Samsonite), and a famous second-hand handbag retailer Milan station have been listed in Hongkong.

    In the second half of this year, senior handbag manufacturers in the United States

    Cox Chi

    (Coach) the Jimmy Choo, the UK's high-end shoe brand, will also appear on the Hong Kong stock list. (Jimmy)

    It seems to be a prelude for international famous luxury brands to land in Hongkong's capital market.

    After the prelude, the feast of China's luxury market is about to debut.



     

    In June 23, 2011, Italy luxury brand Prada Wenzhou store was officially opened.

    A total of ten global limited edition bags, priced at 20 thousand yuan, were sold out; the Prada alligator bag, valued at 270 thousand yuan, was taken away in less than an hour.

    For mainland people, such news is not new.

    But in the eyes of the industry, this is a clear sign that Chinese consumers are strong and persistent in their consumption of luxury goods.


    Ouyang Kun, chief representative of the World Luxury Association China Representative Office:


    Once China has won the laureate of the world's largest consumer of luxury goods, it is easy for others to take it away.


    Ouyang Kun:


    The World Luxury Association is China's chief representative of the World Luxury Association. The World Luxury Association is an international non-profit organization. It regularly publishes the global luxury report.

    The World Luxury Association predicts that in the first quarter of 2012, China is expected to surpass Japan as the world's largest consumer of luxury goods.


    Ouyang Kun, chief representative of the World Luxury Association China Representative Office:


    There are two aspects of sustainable growth that no country can match.

    One aspect is Chinese consumption, which is younger and younger. It belongs to the two generation while consuming.

    The second factor is that China is too big, too many people do not know luxury goods, and many people have not yet bought luxury goods.

    During the Spring Festival every Spring Festival, the 100 thousand armies send out to the field. When they return to their hometown, they take their own LV and bring their own Hermes. No matter what they really are, at least they bring a signal to the countryside, to their hometown and to the county seat, that they can represent a culture of the main stream City, so these people are striving to go to the city and want to enjoy a mainstream life through the culture of luxury goods.


    When the economic crisis swept the globe, luxury consumption in Europe and the United States entered a rare freezing period.

    The Chinese market has gone against the trend.

    According to Ouyang Kun's analysis, the global luxury industry takes the lead in getting out of the crisis.

    At present, the annual growth rate of China's luxury goods industry is around 25%.

    This is almost impossible in the already saturated Japanese market and mature European and American markets.

    {page_break}


    Objectively speaking, luxury companies have very strong pricing power.

    They are relatively less affected by factors such as raw material prices and labor costs.

    In addition, luxury audiences are mainly high-end people.

    This group of people is relatively strong in fighting against the financial crisis.

    Even in the Japanese market hit by the earthquake, luxury consumption rapidly returned to the pre earthquake level in the two months after the earthquake.

    And in China, there are a group of special consumer groups supporting the growth rate of the luxury market.


    Caixin "new century" weekly reporter Fan Junli:


    We often see in the shop of this name that two men are buying a bag, which is not seen abroad.

    Two men, a secretary who is usually an official, and the other is paying the bill.


    For example, I heard that there is a very valuable spectacle, it is probably 20 thousand yuan, 30 thousand yuan a pair.

    When the glasses were first introduced into the Asian market, such as Japan and Singapore, they felt that they could not sell, so when they set up in China, they thought that China could not even say that they could not sell it.

    As a result, a pair was put on trial and sold 10 pairs in one month.

    This group of glasses belongs to government officials.

    Because they belong to a hidden bribe, that is, he wears a pair of glasses, you can not see how much he is, but if you drive a luxury car or buy a mansion, it is well documented, but no one would have thought that if you wear a pair of glasses, you will have 30 thousand Yuan glasses.


    In the eyes of the industry, China's special consumer groups are good for sales.

    But the development of brand and industry is not quite the same.

    Many buyers pursue luxury goods only on price, but not on brand stories and creative ideas.

    This in turn has led to the fact that luxury companies operating in China always show differences compared with their parent companies in Europe.


    Comparing the global luxury report in recent years, Ouyang Kun found that besides the rapid growth of local purchasing power in China, Chinese luxury goods abroad have also become a blowout trend.

    On the one hand, overseas purchase has a slight advantage in price, and goods are complete.

    On the other hand, Chinese consumers are not satisfied with the domestic market.


    Ouyang Kun, chief representative of the World Luxury Association China Representative Office:


    The domestic market is rather chaotic now. Many brands think that they can even afford to spend their own money in China, because the domestic market is too much fake goods and too many counterfeit goods.

    Basically, in Europe, three months are required to train employees in the store. The concept of various services is a standard.

    In China, it often has no such thing.

    You go to the shop to chat with employees. You say I buy this bag, every bag has a designer for every product. You are not a production line. You tell me about the culture of this package. Who can tell you this? Sorry, you stay first, I'm busy here.


    It is precisely to see the big picture of the Chinese market and all kinds of chaos existing. Since the beginning of last year, the top brands have begun to spend heavily on the right of agency, and only by doing the direct store mode, they control the brand value.

    At the same time, the speed and quantity of their shops in China are also very exciting.


    Take the British luxury brand Burberry (Burberry) as an example. At present, he has 53 stores in China.

    According to plan, in the next five years, this figure should be increased to 100.

    Compared with big international brands, the second tier brands also do not show weakness.

    Coach, the US luxury brand, plans to open 11 new stores in 2011, and has opened 30 new stores every year.


    Ouyang Kun, chief representative of the World Luxury Association China Representative Office:


    Luxury goods in China will have a long gold rush.

    But what is the last comparison?

    Compared to the luxury layer, the value between the brand and the brand is higher, and whether it can survive in such a long consumption period, it can survive and survive, that is, the vitality of the luxury enterprise is being tested.

    Once a lot of consumer groups, because luxury goods consumption in China's first tier cities, they continue to criticize the brand, why do they think I like your brand, why do I buy your brand?

    It is a trend that stems from many Chinese consumers.

    Therefore, his brand test is also a brand once given to himself.

    Image value

    Once it is reduced in society, its consumers will soon be lost.


     

    • Related reading

    C Anil Men'S Wear Brand Will Continue Men'S Luxury Quality

    Luxury brand
    |
    2011/8/8 17:42:00
    68

    Consumer Awareness Of Brand Awareness Awaits &Nbsp; Online "Sweep Away" Luxury Goods

    Luxury brand
    |
    2011/8/4 18:26:00
    68

    Breaking The Creative Frontier &Nbsp; Luxury Marketing Needs "High Intelligence".

    Luxury brand
    |
    2011/7/29 9:54:00
    57

    The Top Ten Luxury Brands In The World Come Out Of &Nbsp; LV Tops The List.

    Luxury brand
    |
    2011/7/28 15:29:00
    35

    Price And After-Sales Service Become The Biggest "Short Board" Of Luxury Online Shopping.

    Luxury brand
    |
    2011/7/8 10:48:00
    45
    Read the next article

    中國紡織業將負重前行

    我國紡織行業所面臨的宏觀經濟環境非常復雜,外有全球經濟復蘇減速,內有加息和存款準備金率提高等緊縮貨幣政策、生產要素成本不斷上漲、人民幣對美元匯率持續升值等問題,整體市場處于宏觀環境的陰霾中,紡織行業壓力持續加大。

    主站蜘蛛池模板: 5g影院天天爽爽| 亚洲日产综合欧美一区二区| 中文字幕第一页亚洲| 韩国三级电影网| 日韩人妻无码一区二区三区久久| 国产日韩综合一区二区性色av| 亚洲伊人久久大香线蕉综合图片 | 中文字幕在线观看你懂的| 欧美最猛黑人xxxx黑人猛交98| 国内精品视频在线播放一区| 亚洲精品无码你懂的网站| 999国产精品999久久久久久| 欧美视频在线播放bbxxx | 一本到中文字幕高清不卡在线| 精品国产香蕉伊思人在线又爽又黄| 尤物视频在线看| 人妻少妇被猛烈进入中文字幕| 97色在线观看| 欧美人与动人物xxxx| 国产福利在线导航| 久久综合久久网| 菠萝蜜网站入口| 思思91精品国产综合在线| 免费jjzz在在线播放国产| 999久久久免费精品播放| 欧美成a人片在线观看| 国产成人无码AⅤ片在线观看| 久久久久国产精品| 网址你懂的在线观看| 天天天天天天干| 亚洲国产精品久久网午夜| 黄色网址大全免费| 无码人妻丰满熟妇区五十路百度 | 欧美成人看片一区二区三区尤物| 国产福利专区精品视频| 久久亚洲国产精品123区| 综合激情区视频一区视频二区| 天天摸夜夜摸成人免费视频| 亚洲国产精品网站久久| 高清videosgratis欧洲69| 成人免费淫片免费观看|