Low Price Shocks Make Bosses Worried About E-Commerce.

For a long time, through the Internet. Sale In the eyes of some famous clothing entrepreneurs in China, clothing is a sales model that can't get on the table. "The Internet is something with low quality and low price. Even if there is a big name, it is also a stock." This view prevailed among them and was once very close to reality.

However, traditional entrepreneurs have had to pay attention to this problem in recent years. In the annual Chinese clothing forum, e-commerce is becoming more and more important. Taobao is coming. These IT elites are not only young but also eloquent. They speak of a world that makes traditional entrepreneurs feel somewhat dreamy, and this dream world clearly gives them huge capital, which includes not only hundreds of millions of dollars, but also powerful consumer statistics related to reality or future. What is more important is that these young men are too rebellious. When they come to the garment circles, they are not only modest in asking for advice. Instead, they are in a high-profile War: we are coming! When this sentence comes out from the mouth of CEO, which looks a little ugly, the entrepreneurs of clothing are not very good-looking. They may or may slightly despise their lips, or they may frown.

When PPG went bankrupt in those days, clothing Almost no one in the circle is willing to admit that it is a shirt seller. They just think that it is IT who has laid a bill for their ambition. For the traditional clothing enterprises, they don't even know the minimum production process and the lowest quality standard of shirts, and they also want to make money by selling shirts. Therefore, the collapse of PPG is considered by many to be the final number of unreliable clothing e-commerce. But then, the success of Fan Cheng pin and Taobao's contribution to the field of clothing net sales have made people forget PPG very much. No matter how traditional the traditional entrepreneurs are, their businessmen's nature makes them think. What does e-commerce mean to them?

The main idea of some professionals who sing the opposite view of clothing e-commerce is that the clothing experience can not be reached on the Internet. Although many online shopping experts think that online sales are merely changing the dressing rooms of clothing brands from the shopping malls to the consumers' homes, some women dress entrepreneurs still do not like the Internet, because the requirements for the shoulder width, chest circumference, waist circumference, hip girth and other fit requirements are too high. Some people make a ranking for the clothing category suitable for net sales: first, there are some uniform categories, such as shirts, T-Shirts, and others that are not very high requirements for the three circles: such as casual wear, sports brand and so on. However, these people can not explain why the number of women's clothing sales is still high in the statistics of Taobao. They should really look at the other side of the computer.

There is also a very important reason why clothing entrepreneurs are worried about e-commerce. That is, the low price of online sales is definitely a big impact on the sale of the same brand line. Of course, they also know that online and offline may be two kinds of distinct consumer groups, but they know that consumers are smart, and that money will surely flow to the best advantage. After continuous attempts, they finally summed up the three way out: first, sell the same online and offline. brand Different products; second, sub brands on the independent registration line; third, online promotion online sales.

The wits and battles of businesses and consumers have never stopped.