Accessories Murder Trend

A way of life

A statement from Janie Samet, a French fashion editor, can prove this. She believes that "big names are generally fond of expansion, and they develop many peripheral products. Because these things are more profitable. Because the brand effect, customers like those products, even if a person is dressed very ordinary, but with a good bag, the price will increase at once. But the problem is that after having good bags, good shoes and good belts, people don't seem to need good clothes.

For more men, they never spend much time studying the fashion trend of the season. Clothing for these people only means clothes, not fashion. They are more willing to pay a lot of money to pick up a good watch. Nowadays, this is still a symbol of status, or using pen or lighter from an old brand, which means he wants to look like an old-fashioned gentleman in a fast-paced society. The design of these accessories has never been greatly changed in decades or even hundreds of years.

But will accessories really have no way to go for those fashion brands? The answer is obviously negative. In fact, on the contrary, many accessories brands in the past are ambitious in the field of fashion. Nowadays, the vast majority of brands are increasingly not satisfied with the single product line. In the early years, both Hermes and Hermes are only professional producers of advanced accessories, and now they have entered the field of garment making. Moreover, under the guidance of Louis Weedon, the focus of Bottega has gradually deviated from the luggage and bags. The same situation occurs in various countries. The manufacturers of leather goods, such as the brand name of Dunhill Veneta, and the French ST.Dupont, are not only selling accessories in the shops, but the product lines have already extended to all aspects of life.

It should be noted that no luxury brand exists merely for the sale of products. The late master of Hermes once evaluated his fashionable empire. "We are not a fashion company. Although it has modern flavor, it still keeps a long distance from the popular culture of this era. The terrible aristocracy of our descendant has created the characteristics of our today.

Although Hermes has suffered an image decline in China due to a series of social events, aristocratic images have never been diluted in the hearts of loyal consumers. All fashion brands want to sell a way of life with their products. In the age of Qi, there is an aphorism of character in clothing. The Janie Samet mentioned at the beginning of the article is the current situation. When the avant-garde design has been widely copied and turned into a trend of losing its independent characteristics, it seems that only the choice of accessories represents the lifestyle of each person (lifestyle), and these pieces slowly help everyone form their own style (style).

These fashion brands, without exception, hope to create a large and scalable space, so that their loyal customers are in a unique style. Armani group is a typical example, people mentioned this brand, not only its high-end fashion, but also its home, perfume, and its Armani hotel opened in 2008, Pierre Cartan and Armani, also make clothing, leisure products, including chain restaurants, which is regarded as the middle class favorite clothing brand by Americans. Ralph Lauren is regarded as a model of lifestyle leader in the industry, and they produce the same furniture as Ar-mani.

When the general public is tired of the increasingly abusive words of lifestyle, many luxury goods are still worried about what kind of lifestyle they want to build. This is the core of the whole luxury business.

Consistent design

Those who smoked may never know how great a shock the invention of lighters has brought to people at that time. The use of fire from panic to ease has been going on for thousands of years. The advent of lighters has benefited from the invention of pistols.

The development of lighters also benefited from the flourishing of the European tobacco industry. The war of 1854 made the cigarette industry a sunrise industry at that time. As smoking becomes more and more convenient, lighters also develop to a way that ignites ignited by igniting wheels, and then ignites with gasoline. Almost at the same time, matches were also released, and many lighters were matchboxes.

Orr's invention promoted the modernization process of the lighters. It solved the problem of how to produce sparks. After some exploration, Orr installed flint in the flint tube. In order to ensure enough pressure between flint and flint, a spring structure was installed under flint. This way is still the mainstream way for lighters to ignite.

The lighter fuel has also gone through tinder, paraffin, kerosene, gas, gasoline, and when petrol has not been used on cars, lighter has begun to use it as fuel.

The lighter industry gained enough space for rapid development in the late nineteenth Century and early twentieth Century. At that time, there were lighters factories everywhere in Europe. The outbreak of World War II caused many Germans to persecute and escape to Britain and France. This also promoted several outstanding brands in today's lighter manufacturing industry, Alfred Dunhill and S.T Dupont. The rise of the most widely recognized us brand ZIPPO is also related to World War II. During the war, ZIPPO stopped supplying the lighters to the consumer market, and millions of American soldiers used ZIPPO when they set foot on exotic lands.

Since its first generation of founders, its own skin has been deeply loved by royals in Europe. But during World War II, due to the shortage of materials, the company had to turn its business from leather production to lighter.

In 1939, the company launched a car lighter and applied for a patent. With its outstanding quality, it won the public's trust in wartime. In 1948, shortly after the war, the luxury industry was in urgent need of rejuvenation. The lighter design became more fashionable and replaced with more flammable liquid fuels. The rectangular lighter was beautifully designed, especially designed to match the movements of the palm and fingers. When opening the lid, it would give a "clang", which became the main symbol of lighter, and also established an excellent position in the lighter manufacturer.

But nowadays, the global campaign against smoking is becoming more and more intense. Lighters manufacturers are faced with an awkward situation. When fewer and fewer smokers are smoking, who will buy these expensive lighters?

Faced with the same problem, there are writing tools. The appearance of cheap pens makes the expensive piano only appear on the big screen. In real life, there is no longer a scene where tens of thousands of dollars are used to sign the pen.

Under the actual conditions, whether ZIPPO is a relatively cheap brand, or a luxury such as "Qi" and "Zai", it is necessary to identify its own position and become a guide for the ideal life of a certain group of people. The slogan "walk, don" t run (slowing down and enjoying life) has won many consumers, which is huge and long-term. As we all know, male consumers are much more loyal than female consumers.