Create A First-Class Online Shopping Platform Dream Bazaar'S Dream Of Expansion

In 2011, it is undoubtedly another electronic commerce.

Dream bazaar dazzling expansion to build a first-class online shopping platform

For the dreams of bazaar's expansion and pformation, insiders speculate that the women underwear products that dream bazaar hit early is facing sales bottlenecks, resulting in the need to constantly expand the brand boundaries.

What is most likely to happen is that the dream bazaar has opened up the market but failed at last.

In fact, there is a reason for this speculation, because whether it is the great fan of sincere goods, or Marceau, who is the first to wear a suit, or the new beginning, cotton and so on, all of them are heading for the direction of "doing more".

In the absence of e-commerce and the bubble is still blowing up, the logic of this expansion has had to cause controversy among traditional brands, B2C believers and investors.

Some people say that perhaps e-commerce will eventually become a parallel consumption mode under the same line. Consumers will be most concerned about the user experience, rather than "where to buy".

And dream bazaar can solve the proposition of "who am I"?

Let's go back to the original dream of bazaar. This is a dream team that has been placed on high hopes.

The two founder, Li Shudong, is an advertiser and has worked as an advertising planner for more than a dozen domestic women's underwear brands. She is familiar with all aspects of underwear brand design, production, logistics and marketing, and has accumulated some customers and resources of underwear manufacturers in the Pearl River Delta. She is the director of e-commerce development department of Mcglaughlin, and has Harvard M B A degree. In the eyes of investors, this technology and marketing team, gold partner, is not buried in B2C.

So, in December 2006, the two registered and established the Guangzhou Mora Network Technology Co., Ltd., at the very beginning, took the opportunity of e-commerce, and chose underwear products as the main products of the website.

The dream bazaar start-up capital is only 300 thousand yuan, and not much resources are used in design. After understanding the material, style, style and style of the bra, we commissioned several familiar foundries to produce the first batch in small batch.

After the establishment of dream bazaar, we have done a lot in marketing promotion.

In addition to the regular site coupons, online advertising, search engine marketing, e-mail push and web distribution alliances, since the beginning of this year, its TV ads have been on the 1, 3 and 8 sets of CCTV, followed by the Taobao mall.

Fan Bingbing was also asked to be a spokesperson for the image, which shows that dream bazaar's huge investment in marketing promotion.

Support for the dream of bazaar dazzling expansion, is the hot touted capital.

Since 2009, dream bazaar has made three rounds of financing at a speed of one year.

This year, the two big companies continued to vote, making the latest round of financing for the dream bazaar amount to US $60 million.

Dream Bazar has gradually become a one-stop shopping platform for women. In this website, you can buy clothes for yourself, your husband or your boyfriend and children, buy home textiles for your little family, and integrate them into an order.

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Helplessness of e-commerce development

At present, many industry people are used to describing the current e-commerce environment with "wolf more sheep less".

In 2010, the total retail sales reached 500 billion, accounting for 2% of the total retail sales of the country, and the number of online shoppers was about 142 million.

Taobao accounts for 400 billion of this.

The rest of the poor 100 billion will be eaten by big and small B2C sites.

Although the online shopping market now predicts a growth rate of 100%, the number of platforms and capital growth added to the B2C battlefield is far more than this figure.

In the big space of e-commerce, network promotion has not much cost performance. Many B2C websites have been burning money without delay after obtaining capital injection.

It seems that they are all competing, who can burn well, burn well and burn brilliance.

As a result, online advertising prices are soaring.

Advertisers are in short supply, so advertisers can only pfer part of their funds to offline promotion channels.

Offline promotion of direct results is not ideal, but it is a helpless choice.

Those B2C platforms that have been financed are eager to ripen the whole market and seize all advertising bits and channels.

No matter whether the user is snatched, first of all, advertising and channels must be robbed first. This is the only thing that can be done after money has arrived.

It seems that the pformation to brand mall after financing is the inevitable result of B2C mall.

A well-known e-commerce planner and reporter said: "investment hot spots are not at the level of product production, but the result is less willing to concentrate on making brand products than before.

In the end, we will find that those who are able to concentrate on making brand products are those traditional industrial companies, those who have factories, workers, and production lines.

Unpredictable dream bazaar

China's e-commerce is shuffling every day, whether it is the traditional service business model, such as eBay, Dangdang, Jingdong, or the second generation of platform based business models, such as Taobao, Ganji, or the third generation online shopping brand electric business mode, such as Mcglaughlin and Meng bausa, are all in the dual dimension of the breadth of commodity category and the depth of industry segmentation.

Based on the development of e-commerce, Meng bausa actively builds an international first-class online shopping platform. All brand products are independently designed and manufactured, directly controlling the supply chain and sales terminals, achieving direct interaction of one to many, and achieving the optimal allocation of upstream and downstream production and marketing resources.

This process and information integration to enhance technological capabilities and management capabilities, so as to avoid risks and enhance their core competitiveness of the mode and practice, indeed to dream bazaar to bring real sales promotion.

Under the background of the changing e-commerce environment, it is still too early to say whether dream Bazar will succeed or not. After all, dream bazaar is carrying out brand extension around a specific group of people. This expansion is the best way to increase the conversion rate of orders at present, and the imagination space of individual products is always limited.

Maybe a brand has the ability.