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Green Box Network Brand Children'S Clothing Costs 5 Million Huge Amount Of Convoy "Safety"

2011/8/17 13:35:00 75

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Green Box Network Brand Children'S Clothing Costs Huge Amount Of Convoy Safety.

A survey from the Shanghai Institute of family consumption showed that 68% of the "post-80s" parents were most concerned about whether the styles were fashionable and fashionable for their children to buy children's clothing, and 90% of the "post-80s" parents did not know or didn't realize the safety of children's clothes.

According to the survey, Chinese mothers are more concerned about food safety, and few people are concerned about the safety of children's clothing.

Now parents buy clothes for their children, and their attention is focused on asking price, looking at brands, picking styles, identifying materials, choosing sizes, not looking at the labels on clothes, and even do not know what to mark on the labels. They will not pay more attention to whether the dyestuffs of children's fabrics are over standard, whether the design of zippers, rope and so on is reasonable.

Although parents are indifferent to the safety consciousness of children's clothing, the industry has put the issue of children's clothing safety on the agenda.

In August 4th, the "children's clothing safety action" was launched in Beijing. The leaders of the China Apparel Industry Association, the China Consumer Association, the children's Association and more than 10 stars called for attention to the safety of children's clothing.

Xie Qing, Deputy Secretary General of China clothing association, said: "children's clothing safety should be a problem that can not be ignored. Children's clothing safety is not only a problem of production enterprises, but also involves printing and dyeing, processing and other links.

Only the whole industry chain is safe and reliable, can we produce safe children's clothing.

In view of the safety problem of children's clothing, the first green brand of China's children's clothing network is the first to promise children's safety and quality to society.

It is understood that the cost of green boxes used in testing this year has been conservatively estimated to exceed 5 million yuan. Due to the adoption of full inspection, the cost of fabrics has also increased a lot. The increase in autumn and winter is more, especially the cost of garments. For example, the raw material of a common fabric is 75 yuan, which is now over 85 yuan.

But in any case, the green box must adhere to the safety of children's clothing.

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The green box carries out inspection on fabrics and garments, and designation of three authoritative inspection bodies: the national ecological textiles quality inspection center and the inspection agency directly under the Guangdong provincial quality and Technology Supervision Bureau, Guangdong Guangzhou textile product testing institute and Shanghai quality supervision and Inspection Technology Research Institute (chemical industry footwear quality supervision and inspection Center).

Wu Fangfang, President of green box, proposed that only the three authorities should be sent to the factories and collaborators. If they failed to pass the inspection, they would return the children's clothing to the factory and ban the qualification of the cooperative factory.

In addition to the standards stipulated by the state, there are green boxes for testing.

For example, there are more contents of pile down and so on. The requirement of the green box's feather content is the highest level.

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The whole safe operation mode of green box company runs through all aspects of children's clothing design, production, circulation and sales.

"First of all, we start from the source. The first detection is the fabric entry inspection. All fabrics must be reactive dyeing and printing, so that although the cost is higher, it can ensure the safety of fabrics. In terms of production technology, besides our own factories, we will also choose factories that are certified internationally and have good manufacturing process testing as our partners."

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In March this year, the green box also pioneered the guarantee of "no reason to return goods within 30 days".

According to the reporter, Taobao merchants generally implement the policy of 7 days return without quality problems, and dare to promise the 30 day green box without reason to return is the first person to dare to eat crabs. This courage is also derived from confidence in the quality management of its own brand.

Ms. Wu Fangfang, President of the green box

Finally, Wu Fangfang, who is the mother of two children, has not forgotten the advice of her beloved mother to buy children's clothing: "mothers choose children's clothing if they choose from their hands, try to choose pure cotton and soft children's clothing, which is good for children's health. Try to avoid avoiding too bright colors, because these colors are more difficult to close in color fastness, lighter in color than many tests. At the same time, trying to choose children's clothes with big brands will make people feel more comfortable."