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    Online Sales Channels Will Be Expanded On Saturday.

    2011/8/17 15:19:00 50

    Saturday Leather Shoes Department Store

    August 17th, yesterday,

    Saturday

    Footwear industry released its first half performance report.

    It is understood that the operating income during the reporting period on Saturday was 606 million 272 thousand and 100 yuan, an increase of 20.47% over the same period last year, with a total profit of 76 million 851 thousand and 500 yuan, an increase of 2.75% over the previous year.


    At the same time, the net profit attributable to shareholders of listed companies was 57 million 137 thousand yuan, an increase of 0.21% over the previous year and a basic earnings per share of 0.1573 yuan.

    It is reported that during the reporting period, the gross profit margin of the main products on Saturday was 51.97%, an increase of 2.7% over the same period last year. The main reason is that the average selling price of domestic leather shoes for men and women has increased by 13.98%. Although the unit cost has increased by 7.48%, the unit price increase is higher than the unit cost growth.


    Although business revenue and gross profit margin have improved, the net profit attributable to shareholders of Listed Companies in 2011 1-9 months is not very optimistic. It is expected to increase or decrease by -10% to 20% in comparison with the same period last year.


    On this occasion, Saturday said that the main reason for the change in performance was the large investment in the new stores in 2011, the low initial benefits of the new shops, and the significant increase in advertising efforts in 2011, but the performance of the market will lag behind for several months. In addition, the opening of new stores led to an increase in sales, wages, social security and other labor expenditures.


    It is worth mentioning that the Internet will expand on Saturday.

    Distribution channel

    All along, Saturday's marketing channels are mainly

    Department store

    Shopping mall accounts for a very low proportion of online shopping.

    It is understood that as of June 30, 2011, a total of 1783 brand stores, including the first half of this year, the newly opened brand self chain stores totaling 166.


    In the first half of its performance report, Saturday said that the speed of new outlets development will be adjusted moderately according to market conditions, and it will also actively expand online sales through cooperation with major network marketing platforms.

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