Footwear Companies Prepare For Mid Autumn Festival
Although there is still one month before the Mid Autumn Festival, the consumer market has not yet shown the festival atmosphere of Mid Autumn Festival. However, enterprises in various industries have been unable to restrain the underlying law of the market, and they are brewing a new wave of rising prices.
Experts predict that the trend of rising prices of shoes and clothing brands in Mid Autumn Festival is already unstoppable. Such as the five famous domestic sports brands, such as Lining, have issued a statement to increase the price or to increase the price of one to 20% again. However, as we all know, the price rise is far less than three months.
From the current domestic market situation, the low cost of labor is rising obviously and is a major trend. The profit margins of shoes and clothing enterprises will be squeezed. Shoes and clothing enterprises with scale and brand effects may adopt the increase of product prices to transmit the cost pressure to the consumer groups. After all, the rising cost has relatively little impact on sales performance.
In the highly competitive market brand price game, the pressure on shoes and clothing enterprises can not be underestimated. However, shoes and clothing enterprises still have to accurately target their own consumer groups. Do not blindly follow suit and raise prices. Instead, we need to turn around, think rationally and work out a clear price gradient to weigh the advantages and disadvantages of the brand to the consumer group. In particular, nowadays there is still a serious homogenization phenomenon in the shoe and clothing market. Strengthening patent protection is undoubtedly a turning point for shoes and clothing enterprises to face the high cost.
With the advent of Mid Autumn Festival, the brand of shoes and clothing should be returned to new and old customers. commodity And not just follow suit. We hope that shoe companies will be cautious about holiday marketing strategies.
- Related reading
- Company news | The First One To Set Up Factories In The United States, How Did This Cotton Leading Enterprise Fare Under The Trade Friction?
- News Republic | The Number Of Gap Brands In China Has Reached 200 Breakthroughs For The First Time.
- neust fashion | Milk Tea Air Jordan 4 "Mushroom" Will Be On Sale Soon!
- Fashion shoes | Nike Air Max 97 Shoes New "Green Glow" Color Matching Release
- Fashion brand | Alfa Industrial X EVISUKURO 2019 Joint Series Is About To Debut, Uniform Street.
- Expert commentary | After The Mid Autumn Festival, The Purchase Price Of New Cotton Rises Everywhere To Boost The New Cotton Market.
- Expert commentary | Dye Prices Rose Again, Polyester Raw Materials Decline In The "Golden Nine Silver Ten" Market Is Not Promising.
- Daily headlines | "I Haven'T Been So Happy For Many Years!" See How Honghe Stirred Up The "Initial Heart" Of The Sweater.
- Daily headlines | Saudi Arabia Gives A Timetable For Resumption Of Production. Demand Is Not Strong, PTA And MEG Are Beginning To Shiver.
- Fashion shoes | New Hundred Lun X Bodega Joint Shoes New "No Bad Days" Color Matching Landing At The End Of The Month
- The Second Jiangsu Fashion Week - The 2012 Spring And Summer Trend Released
- A Symbol Of The Fun Mentality Of A Man Dressed In Gold And Silver.
- Kasiron Opens The New Fashion Of Five Dragons Animation Marketing
- Expert Analysis: How Does The Clothing Brand Respond To The Rising Cost?
- 盤點(diǎn)全球最獨(dú)特的床
- 體育助陣鞋服品牌
- White, PEAK Star, Took Part In China'S &Nbsp.
- Before July, Guangdong Textile Export Growth Slowed Month By Month.
- The Rebirth Code Of China'S Clothing Industry: Value Chain Salvation
- Sweet Fruit, Fruit And Fruit Dressing