Footwear Companies Prepare For Mid Autumn Festival

Although there is still one month before the Mid Autumn Festival, the consumer market has not yet shown the festival atmosphere of Mid Autumn Festival. However, enterprises in various industries have been unable to restrain the underlying law of the market, and they are brewing a new wave of rising prices.

Experts predict that the trend of rising prices of shoes and clothing brands in Mid Autumn Festival is already unstoppable. Such as the five famous domestic sports brands, such as Lining, have issued a statement to increase the price or to increase the price of one to 20% again. However, as we all know, the price rise is far less than three months.

From the current domestic market situation, the low cost of labor is rising obviously and is a major trend. The profit margins of shoes and clothing enterprises will be squeezed. Shoes and clothing enterprises with scale and brand effects may adopt the increase of product prices to transmit the cost pressure to the consumer groups. After all, the rising cost has relatively little impact on sales performance.

So there are many. Shoes and clothing enterprises Efforts are being made to take advantage of the Mid Autumn Festival to take the opportunity to raise the price of the shuttle bus, which is also a normal move. Let alone the situation of collective price increases has basically come to the surface at the moment. But it is undeniable that for the last wave of domestic sports brand price increases, consumer groups are still having a lingering fear, and at some level, they are "unable to afford to hurt". Although the shoes and clothing enterprises and even the major shoe and clothing brands have once again claimed that the rise in price is due to cost pressures, they have to do it. But this kind of "brand up" brand industry price increase is still very damaging to the consumer groups. It also makes many consumer experts question why the price rise of each shoe brand can be so consistent at the same time.

In the highly competitive market brand price game, the pressure on shoes and clothing enterprises can not be underestimated. However, shoes and clothing enterprises still have to accurately target their own consumer groups. Do not blindly follow suit and raise prices. Instead, we need to turn around, think rationally and work out a clear price gradient to weigh the advantages and disadvantages of the brand to the consumer group. In particular, nowadays there is still a serious homogenization phenomenon in the shoe and clothing market. Strengthening patent protection is undoubtedly a turning point for shoes and clothing enterprises to face the high cost.

Just imagine Sports brand In the case of sustained rise in prices, if similar counterfeit and inferior products are sold in the market and sold at lower cost and higher profits, this will surely cause a certain impact on the development of the brand. Therefore, while pushing forward new breakthroughs in their own development, the major brands must really strengthen the development of independent property rights patents and brand differentiation so that we can get a higher market point in the homogenization competition and create a certain separation for the brand price increase. This is especially important for shoes and clothing brands. Obviously, looking at the domestic shoe and clothing brand market, the five famous sports brands are becoming more and more consistent in the price increase, but they need to find their unique points in the development differences of their own brands, and then take this as the center to launch activities, so that it is possible to create a leading brand that is more popular with the consumer groups, so as to continue to permanently occupy the market's best terminal point.

With the advent of Mid Autumn Festival, the brand of shoes and clothing should be returned to new and old customers. commodity And not just follow suit. We hope that shoe companies will be cautious about holiday marketing strategies.