Overseas Brands Rush To The Chinese Market &Nbsp; Dongguan Shoe Exhibition Adds "International Brand Corridors".

At the beginning of April this year, the European Union has officially cancelled 16.5% of the high anti-dumping duties on Chinese leather shoes. With the good news, from last year, the European shoe orders began to show signs of recovery.

At the same time, as China's per capita income continues to grow and consumption power improves, people's demand for footwear brands and quality is increasing. It is expected that China will surpass the United States in 2012 to become the world's largest luxury consumer market.

Comprehensive analysis, whether it is to expand the Asian or international market, or to match the domestic economic development, and to attack the domestic market, now is the best time.

The fourteenth China Dongguan international shoes exhibition, shoe machine exhibition and shoe material exhibition (fall autumn from November 1 to 3, 2011) will be held at Guangdong Modern International Exhibition Center in Houjie, Dongguan in from November 1 to 3, 2011. During the same period as the Canton Fair shoe exhibition, the organizers will strive to create an international platform for both internal and external sales, which will bring new business opportunities for shoe manufacturers at home and abroad.

Great potential in domestic demand market

The thirteenth China Dongguan international shoe exhibition, shoe machine exhibition and shoe material exhibition (Spring 2011), which just finished in April 30th this year, attracted nearly 500 exhibitors. The proportion of overseas exhibitors increased significantly.

Luxury brands such as LV, GUCCI and PRADA in China all over the world already have a high reputation and complete sales network in China. The leading brands of domestic shoes such as BELLE and Saturday occupy more than half of the middle and low consumption market below 1000 yuan.

Only the retail price range from 1000 yuan to three thousand or four thousand yuan has considerable room for development, and is suitable for the expansion of overseas two or three line brands.

TATUAGGI, a high-end Portuguese shoe brand, who has participated in the Dongguan shoe exhibition many times, has found many suitable domestic partners through the exhibition, which has boosted its brand to further develop its domestic business.

The organizers also arranged the fashion show for Italy's top men's shoes, Baroli, who was the first to attend the exhibition.

It is seen that more and more international brands are interested in opening up the Chinese market. The Dongguan shoe exhibition will add "international brand corridors" to lead the world's brands to develop the domestic market.

The organizers are actively participating in the exhibition with the Italy footwear industry association. Other brands have been implemented including BRUNATE, EMOZIONI, CERUTTI and so on.

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The export market has warmed up, especially the European shoe orders continue to grow. This is a great opportunity for a large number of Chinese shoe companies that still take foreign orders.

To attract more overseas buyers, the exhibition will be held at the same time with the Canton Fair shoe exhibition. It will greatly facilitate buyers to visit two exhibitions at the same time, offering an additional choice for buyers of high-end shoes.

Apart from conducting multi-channel media publicity in the early stage, the organizers will also provide free shuttle buses from Guangzhou to the exhibition hall at the Canton Fair, as well as free accommodation for eligible buyers in Dongguan's five star hotels, and invite quality overseas buyers to bring more business opportunities to exhibitors aiming at exporting.

Get more support for exhibition scale and buyers' resources.

Dongguan leather shoes Association, which has the largest resources of local shoe enterprises, will organize a large exhibition hall to join the exhibition. It will promote the upgrading and pformation of Dongguan footwear industry together with the exhibition. It will fully display the craft and quality brand of Dongguan shoe making, which is sure to bring a more prosperous new look to the exhibition.

In addition, the exhibition continued to be supported by other chambers of Commerce and associations, including Hongkong Footwear Association, Dongguan shoe material association, Taiwan shoe machine Association and Dongguan shoe machine Association.

Personalized booth design fashion show highlights brand charm

At the coming exhibition, the organizers will cooperate with professional design companies to provide personalized exhibitors for each exhibitors with distinctive style, which can effectively highlight brand attractiveness and attract professional audiences and media, so as to maximize the effect of exhibitors.

The exhibition site will also be equipped with elaborate fashion show, displaying the latest fashionable fashion shoes for men and women, and promoting the brand image of the exhibitors in an all-round way.

Since the beginning of the activity, it has always been favored by exhibitors and praised by the audience.

Promote exchanges and seminars in the industry and issue trends

Consumer buying habits of footwear and leather products have been shifted from meeting demand to pursuing fashion, and buyers and exhibitors have taken a great deal of attention to the trend.

The conference will continue to invite the world trend forecasting authority WGSN and the German shoe show GDS, the official fashion trend publishing body Y-Trends, to hold another trend forecast conference this autumn to meet the needs of the insiders and provide accurate trend prediction, insight and market analysis.

Dongguan shoes exhibition, shoe machine exhibition, jointly sponsored by China Light Industry Crafts Import and Export Chamber of Commerce, Guangdong Council of China International Trade Promotion Council, Dusseldorf Exhibition (Shanghai) Co., Ltd., Ajie Exhibition Service Co., Ltd., Guangdong Modern Exhibition Management Co., Ltd. and Dongguan leather shoes Association, is the only professional footwear, materials and machinery exhibition in Dongguan.