Online Banking Has Become The Main Channel To Buy Financial Products.

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The advantages of low cost, high efficiency, convenience, low carbon and environmental protection play a very important role in improving customer service, stabilizing customer groups and enhancing customer value.

Based on this, in recent years, commercial banks have paid much attention to the development of online banking, enriching the products and functions of online banking, and guiding customers to conduct business through online banking so that customers can enjoy fast and convenient green financial services without leaving home. At the same time, they can greatly reduce bank operating costs and reduce social resources consumption.

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Bank product innovation and business promotion is committed to providing customers with safe, convenient, efficient and cost friendly online banking services.

For example, in view of the persistent high CPI and the strong demand for financial services of the people, Minsheng Bank has made innovations in services. In June 2010, the first launched the U treasure series of online banking exclusive financial products, and insisted on providing 20 weekly balance of extraordinary asset management and bill financing products for customers to choose.

These products are short in term, covering 7 days, 14 days, 18 days, 1 months, 2 months, 3 months, 6 months, and many other cycles. They are safe and sound, and yield is higher than that of the same type of financial products in the same period.

Through Minsheng Bank's personal online banking, customers can complete personal risk assessment, financial products inquiry, selection and purchase online. The operation is very simple and convenient. It can also participate in Minsheng Bank's personal online banking lucky rabbit YOU annual customer feedback activities. It has the opportunity to get monthly and annual financial luck award. The prize is apple iPhone mobile phone, iPad, iPod shuffle, Shanda electric paper book and other fashionable gifts.

Conduct financial pactions

Sales have exceeded 250 billion yuan, 3.5 times the whole year last year, and the number and amount of pactions purchased by online banking channels exceeded 70%.

Data show that more and more customers turn from the counter to online banking, and online banking has become the main channel for customers to purchase financial products.