Brazil Fourth Inspiramais Exhibition: Footwear Fashion Inspiration And Trend Creativity Collision Conference

The fourth Inspiramais (meaning more inspiration) exhibition held by the Brazil Accessories Association (Assintecal) - the success of the exhibition of design, accessories and innovation shows that Brazil has become a qualified innovator in the fashion industry.

This is the result of years of painstaking efforts, while professionals in the industry say that the road is still long.

The event was held at the Frei Caneca Convention and Exhibition Center in St Paul on 26-28 July. It gathered all major enterprises from the Brazil accessories industry, footwear raw materials, leather and accessories.

These companies showcase their latest products in the winter of 2012 to designers and design consultants in Brazil's fashion production and supply chain, and preview the summer style in 2013.

The quality of the preview and exhibits attracted designers and enterprises from all over South America. They poured into the exclusive exhibition hall of designers and enterprises and displayed their design originality on new materials and accessories.

For three days.

At the closing of the Inspiramias exhibition, both the organizers and exhibitors agreed that the results of the exhibition exceeded the expectations of all the previous three exhibitions. The project has been developing continuously in the past and will continue to the next year.

Frei Caneca Convention and Exhibition Centre

According to the organizers of the exhibition, the various business meetings held on the theme of "buyers project" were originally designed to generate about $1 million 200 thousand in pactions in the coming year, while the actual situation is over 20%.

Foreign buyers attending the exhibition are from Argentina, Columbia, Ecuador, the United States, Italy and Peru.

Brazil designer Walter Rodrigues said that the purpose of the "Inspiramias" exhibition was to fill the vacancies in the Brazil fashion industry, that is, to guide the fashion trends in the raw materials and accessories of footwear, leather and textile production sectors.

In addition, the exhibition also promoted the fashion industry in Brazil by emphasizing the source of the inspiration and creativity of the local fashion industry and the main features of the products made in Brazil.

We achieved excellent results at the Inspiramias exhibition.

Maddalena Pretucciano, a buyer from the Italy brand Missoni, who first attended the exhibition, said she "came to Brazil hoping to do business and understand new products. Now there is no doubt that we will try to do more business with Brazil manufacturers in the future."

Much of the success of the exhibition owes to Mauricio Medeiros and Walter Rodrigues.

The Brazil Accessories Association (Assintecal) provides attractive theme events and expert meetings and creative seminars, which will attract many public participation.

Martin Shorten, former director of sports products of Nike, and Martin Shorten, the current R & D project director, delivered a speech at the first symposium on sustainable development and innovation of Inspiramais, and talked about the development trend of sports footwear industry.

The designer Chiara Gadaleta focused on the issue of "sustainable fashion". On the other hand, design consultant Teresa Carvalho and Jos Pedro Lins talked about the environmental impact of the footwear industry.

In order to influence the opinion of leaders of international public opinion on Brazil's design and innovation, the "image project" launched by the exhibition provides international journalists with information about the Brazil market and the concept of "Brazil manufacturing".

In this Inspiramaos exhibition, its "image project" visitors include reporters from the following media: CueroAm e Rica from Argentina, Moda Pelle, Fotoshoe Group and ARS from Italy, Global Fashion Export from Spain, ACICAM from Columbia, and the blogger of the British Spanish blogger, the blogger of fashion blogger.

The next Inspiramais exhibition will be held on 7-9 February 2012. At that time, the fashion trend of 2012/2013 spring and summer will be exhibited.