Domestic Clothing Posted "Foreign Trade Marks" To Make Profiteering &Nbsp; The Clothing Industry Concealed "Da Vinci Code".

Today, in shopping malls

[field visits]

"Fake foreign devil" can be seen everywhere.

"I saw an English name in a shopping mall the other day.

Reporters have visited many shopping malls in the city center in recent days. Today, the clothing industry has become the most serious area of "fake foreign devil" flooding.

Looking at the middle and high class women's clothing area and the four floor men's wear area on the two floor of a shopping mall, apart from several Chinese women's clothing counters, the brand names of the counters are almost all English, and some do not know how to read them at all.

Many brands of foreign clothing are under the banner of foreign brands such as Italy design, Korean style, French fabrics and so on. With this golden lettered signboard, the "matching" price is also displayed in the "honorable" status, for fear that consumers who love to buy foreign goods will not be able to see it.

A woman's dress sells at two thousand or three thousand, a man's trousers almost no less than 1000 yuan, and men's coats and fur coats sell at a price of nearly $10000. However, the labels in clothes are mostly made by domestic enterprises such as Guangzhou and Shanghai.

However, at the same time, the reporter also noted that most of the brand names of overseas famous fashion brands are expensive, but the quality, fabric and style are all excellent, but the reputation of the brand is not very loud.

However, it does not rule out that the quality of a few brands is mixed, the style is suspected of plagiarism, the fabric is not high-grade, and the price is not bad.

In the first place, the "foreign name" is worth the price.

In a lift shop on the four floor of a shopping mall, a brand name brand clothing named L is promoting sales, with the lowest discount or even less than 90 percent off.

Reporters noticed at the scene that a leather dress priced at 9880 yuan was sold at a discount of only 980 yuan, and a promotional price of a short sleeved T-shirt priced at 1280 yuan was only 98 yuan.

Although the salesmen explained that most of these clothes were over season goods, merchants came out to promote sales, but from less than 10000 yuan to less than 1000 yuan, the price range from 1000 yuan to less than 100 yuan, the profit space was so large that people had to suspect that the people who had ever bought a high price "how can they feel"? Then the reporter turned back to the brand counter and found that the same season's new T-shirt, the price is still more than 1000 yuan.

"I'm afraid the actual price of these garments is at most as much as that of the discount.

The reason why it can be set so high is nothing but the use of a part of consumers' 'worshipping foreigners' mentality.

A passing citizen, Mr. Li, commented.

[industry]

Foreign registered fiction is born "fake foreign devil".

Mr. Zhang has worked in the garment industry for many years and has worked for many local garment enterprises.

He told reporters that many of the local clothing brands in Wuxi are now digging into Hongkong or abroad, and then returning to the local market in the form of general agent, authorization and other foreign names, with the foreign names in Hongkong or abroad.

Mr. Zhang said, many local clothing enterprises are generally registered in Hongkong brand, "around 2003 when I was in a garment enterprise in Xishan District, that enterprise spent tens of thousands of yuan in Hongkong to register a trademark. After that, I returned the trademark LOGO."

Mr. Zhang said that when these brands were registered overseas, they would generally refer to the wholesalers and distributors when they claimed that the fabric and design were all from overseas. In fact, many enterprises' clothing materials were basically purchased in Keqiao, Zhejiang. "Regular brands can provide quality inspection reports including fabrics and garments, but many small garment enterprises simply can not provide qualified reports of ready-made garments, and the quality is not comparable to that of big brands."

In general, international brands have their own brand stories, basically to trace the brand development process or the legendary story of the founder, in order to deepen consumer recognition of the brand.

Perhaps because of this layer of "fake foreign devil" identity, afraid of people guess, many brands will follow the international big card, make up some brand allusions to name foreign identity.

Mr. Zhang disclosed that he understood a local underwear brand, known as the fashion kingdom of Italy, and invented a brand story that happened in Italy. In fact, it is a real estate brand.

"The content of these brand stories is mostly unwarranted and created."

Mr. Zhang said.

How can these "fake foreign devil" compete with those big brands?

Mr. Zhang disclosed that the general cost price and sales price ratio is 1:8 to 1:10, and some brands will be marked to 1:20, the profit space is quite large, and then through the low discount way to attract consumers, so that consumers feel that a big advantage.

And careful observation of many real international brands, only one to two discount a year, and basically no less than 70 percent off discount.

{page_break}

Domestic clothing is labeled "foreign trademark" for profiteering.

[industry and Commerce]

"Foreign name" brand should be labeled authentic origin.

Reporters then learned from the business sector that, according to relevant laws and regulations, as long as the trademark registration application filed by the enterprise complies with the trademark law, it can be registered and used normally without violating the relevant laws.

Some people believe that at the moment, the phenomenon of some famous brands of domestic brands does exist. Some enterprises aim to penetrate the products into the international market, while others cater to the consumer psychology of advocating "foreign brands". But the labels on the products should be completely marked with the true production and origin. If there is no deception, it will be punished accordingly.

Up to 30 thousand yuan for foreign trademark for 10 years.

Reporters randomly found a registered website on the Internet, and asked whether they could register foreign trademarks with the identity of the head of a clothing company in Wuxi.

A customer service surnamed Wang said enthusiastically, "yes."

And issued a "hot country trademark quotes" to reporters.

In this price list, the reporter saw that the company can provide trademark registration in more than 100 countries and regions, including the United States, the European Union, Hongkong, Taiwan, etc., covering almost all major countries and regions in the world. The price ranges from 4500 to 30 thousand yuan, with the longest registration time of 24 months and the shortest as long as 7 months.

After looking at it, the reporter said he wanted to register an American clothing label. The customer service said there was no problem and guaranteed that it could be registered successfully. Then a "trademark registration form" was sent.

"If you fill out the form and pay the related fees, you will be able to register with the US trademark in about 1 years."

Wang surname customer service said.

As for the specific use of trademark, whether there is a corresponding manufacturer overseas, the customer service did not ask reporters, but told reporters not to worry about business, quality supervision and other departments to check, "this is not related to the trademark."

Wang surname customer service continues to encourage reporters, "you sell foreign trademarks in the country, just go to the relevant departments for a record."

"There will be no commercial fraud or something," said the customer service, who was surprised by the question.

Are not many foreign brands produced in China?

During the whole conversation, the customer service did not ask the reporter about the operation of the clothing company's production, sales and finance, nor did he ask the company address.

In the "trademark registration form" issued to customer by customer service, it also involves simple information such as the applicant's name, telephone number, director's name, list of registered goods and so on, and does not require any quality or origin of the registered goods.

"If you provide business license and 14600 yuan agency fee, you will get a trademark in 1 years or so."

Wang surname customer service said, "the validity period of a trademark is 10 years, and it does not need to pay any fees during the period. It is very cost-effective."

$6500 can be incorporated into American companies.

The reporter said that the way of foreign registration and domestic production is not very reassuring. Wang guest clothing recommended to reporters: "then you register an American company, so you are foolproof."

In the subsequent quotation, the reporter saw that in just 24 days, 6500 yuan would be able to register a real American company in Nevada, and thereafter pay an annual fee of 6400 yuan a year.

"We are registered with a shell company. It is impossible to operate in the US. Is there any problem?" the reporter asked.

The customer service said with a vow: "it doesn't matter. Companies registered in China also do not operate regularly."

Then, the customer service told reporters about the advantages of registering foreign companies: "you can talk about domestic companies as a Chinese branch, so that the scale of the business is large and the credibility is high.

The main advantage is that if you export your products, you can save a lot of taxes by using American companies to settle accounts. "

Editor's note: fake foreigners are shameless and shameless, but why do counterfeiters live so long?

For some of today's enterprises, if you want to create a brand, do not go abroad for trademark registration, courage is good; no foreign name is brave.

In the face of competition, ethnic enterprises can only rely on these means to carry out "alternative breakout", which is really a sad market.