CYB Fashion Trend Event Will Debut

In from September 27 to 29, 2011, a fashion trend called CHIC YOUNG BLOOD (CYB) will be launched in Beijing National Agricultural Exhibition Hall.

It is reported that in September this year, CYB was first unveiled in China, with the theme of "NEW BORN", which means CYB will become a new force in the trend culture of China.

At present, there are more than 500 million Chinese young consumers in the 1980s and 90s, whose consumption demand is closely related to the future of young fashion brands and young designer brands. The problems encountered by many garment enterprises are lack of innovation and shortage of human resources reserves. As one of the organizers of CHIC and CYB activities, China Apparel Association has been paying close attention to China's youth.

The brands that participate in CYB mainly include the influential local fashion brands in China and the full featured Chinese street fashion brands and designer brands, including internationally renowned fashion brands located in young consumer groups.

At the scene, participating brands need not use complex means to arrange the booth, but only need to display their brand personality and brand culture through creativity.