Automobile Enterprise Sales Network Sink &Nbsp; Three Or Four Line City Market To Meet Blowout

In 2010, the number of passenger cars in Shandong reached 998 thousand and 800, an increase of 72.58% over the same period last year.

Shandong Province, which has the largest number of three or four tier cities, has sold nearly one million vehicles, and Shandong has become a microcosm of China's auto market at this stage.

According to the survey,

Recently, Chen Rongzhang, Professor of Automobile Market Research Institute of Tongji University, published the prediction on the automobile market, which also confirmed this trend. "The Chinese automobile market will be in the three or four line city in the next ten years. It is estimated that the automobile market of the three or four line cities will account for 50% ~60% of the automobile market share in 2020."

According to Chen Rongzhang, in his talks with Su Bo, Vice Minister of industry and information technology, Su Bo has pointed out that China's auto industry will not explode in the next ten years, but the three or four line cities and rural markets will continue to grow.

Su Bo believes that the two or three line city has a large population base.

In addition, Ye Sheng, deputy director of ipso automotive research, said, "Shandong automobile has been developing vigorously, mainly due to the release of the sales volume of the two or three tier prefecture level cities.

The rise of small and medium-sized cities has directly stimulated the growth of automobile consumption.

In 2009, the number of cars on the Ji'nan sedan was 93616, which was the first in the province. The number of Weifang cars was up to 88886, an increase of 91% over the same period last year, and the number of cards on Linyi was 65483, an increase of nearly 80%.

Ye Sheng pointed out that the demand for cars in counties and towns and rural areas increased rapidly, but the distribution of car sales outlets in the urban area, to a certain extent, inhibited sales and services of automobiles.

At present, most car companies are still trying to explore how to build sales channels for three or four line cities.

In fact, network subsidence has become the common behavior of car companies in the marketing layout.

Integrating the growth of the local car market and the cost of vehicle outlets, what is the layout of the three or four tier city network?

Dongfeng Nissan has recently soared in recent years, and its performance has also benefited from this.

In 2010, sales data of Dongfeng Nissan show that the contribution of the two or three line cities to its total has exceeded 50%.

It is reported that as of April 30, 2011, Dongfeng Nissan has a sales network of 474, with two outlets reaching 259.

Dongfeng Nissan marketing headquarters Deputy General Secretary Yang Song said, according to Dongfeng Nissan definition, Dongfeng Nissan sales ranked the top ten cities for the first tier market, sales ranking eleven to forty cities for the second tier market, other provincial capitals for the three line market, the rest of the prefecture level cities and counties are four or five line market.

"From the last two years, the 345 line cities accounted for almost half of the sales volume."

Jiang Yubin, Vice Minister of Sales Department of Dongfeng Yueda KIA, also publicly stated that the three or four line market had been excavated very early. From the perspective of market share, the performance of the three or four line market is very good.

According to introducing, Dongfeng Yueda KIA performs best in Tibet, Xinjiang and Inner Mongolia.

However, the rapid growth of the three or four tier cities is not smooth sailing.

Compared with a second tier city, urban planning in three or four line cities generally suffers from slow road construction, low traffic efficiency, limited road capacity and so on, which is more likely to cause traffic congestion.

Not long ago, a "restriction order" in Guiyang gave consumers a wait-and-see mood again.

Traffic congestion, low management level, parking difficulties, and psychological impact on people's car consumption are huge. This is also a factor to consider comprehensively when vehicle companies enter the three or four tier cities.