Star Endorsement &Nbsp; Clothing Brand Stop

Abercrombie, Fitch (A&F), the most influential youth clothing brand in the United States, issued a statement on 17 th, asking the reality show "Jersey Shore" actor Sorrentino not to wear this brand.

A&F, a century old shop founded in New York in 1892, though sexy. Design style He was famous for his semi naked model show, but Sorrentino, who appeared to the public in a near nude image, was very cold. He thought he had seriously damaged the reputation of A&F brand.

In order to stop Sorrentino from wearing the brand product on television, A&F took the initiative to pay Sorrentino a sum of money, and issued a public statement on 17 th, saying that Sorrentino's image is not compatible with A&F's aggressive brand spirit, and it may also have a negative impact on brand advocates. The statement said that A&F has already paid a large sum of money to Sorrentino and Jersey Shore producers, hoping that all the actors in the show will wear other brands and promise to provide compensation to other actors. A&F said that ignoring the negative effects of stars could make consumers lose confidence in the brand.

In today's general downturn in the retail industry, A&F is the United States. Clothing industry One of the most potential companies. On the 17 day, A&F said that even if faced with cotton The pressure of rising commodity prices, such as oil prices, has benefited from the increase in sales volume of American style clothing in the US and Europe. The net profit of the company in the second quarter has increased by 64%.