Sky Price Wuliangye 29 Bottle &Nbsp; Pure Gold Base Is Accused Of Excessive Packaging.

　　 Not the most expensive, only more expensive.

Recently, high-end supermarket brand Huarun Ol Officially stationed in Guangzhou. Here you can see a bottle of foreign wine at nearly 100 thousand yuan. Lafite Besides, there is a sky high price of up to 298 thousand yuan. Wuliangye 。

According to the information on the price tag, "daily economic news" reporter learned that this liquor is known as "Panama Gold Award Wuliangye", produced in Yibin, Sichuan.

　　 Selling wine or selling gold?

The reporter learned from the staff of Ol & E supermarket that the lotus base and cover of Wuliangye were made of 24K thousands of gold, with a net content of 500 ml, alcohol content of 60 degrees, 90 years aging and limited sales.

The staff said that this wine has a collection certificate, and only one Ol in Guangzhou is on sale, which is absolutely genuine. But the staff said they did not know the weight of the gold.

In response, the reporter called Wuliangye (000858, SZ) brand department. The staff of the Department, Miss Xu, said that this wine was made for Wuliangye, and the base and cover were made of 180g pure gold. Miss Xu also introduced that Wuliangye group only produced a gold medal which was awarded gold prize, and the whole country only sold through a company.

According to information provided by Miss Xu, the reporter found this great distributor. Silver group 。 According to public information, silver group is an internationally renowned high-end liquor operator, is also Wuliangye's largest distributor. Liang Guoxing, chairman of the group, told reporters that the weight of "golden wine" gold is about 180 grams, and the specifications are the same as those seen by reporters at Huarun Ol supermarket.

According to the price of more than 400 yuan per 1000 grams of gold, the value of this "golden wine" is only 72 thousand yuan or more.

　 Retail prices exceed the wholesale price?

In April 1, 2010, the AQSIQ and the National Standards Committee approved the release of the national standard for restricting food excessive packaging requirements for food and cosmetics, which clearly stipulates that the total cost of all packaging except the initial packaging should not exceed 20% of the selling price of goods.

According to Liang Guoxing, the wholesale price of silver gold group from Wuliangye was 138 thousand yuan. The price of the same wine sold by Ol e supermarket is 298 thousand yuan, more than double.

In this regard, Deng Zhengchuan, general manager of Ol shop, Guangzhou, said in an interview with reporters: "the goods in Ol store are uniformly priced by Huarun Wanjia head purchasing department in accordance with reasonable gross margin. As gross margin and purchase price are classified as company secrets, it is not easy to disclose them. But Deng Zhengchuan stressed that "the price of this wine is within reasonable limits." {page_break}

　　 Such a sky price can easily breed corruption.

According to the general rules of prepackaged food labels, "the specific name that reflects the true attributes of food should be clearly marked in the eye-catching position of food labels." If the value of the items in the Wuliangye wine package reaches tens of thousands of dollars, should the category of the product be labeled "wine"?

Liu Junhai, Deputy Secretary General of the Chinese Law Society for business law, told reporters that "products with gold packaging can be considered to be excessive packaging." Liu Junhai pointed out that liquor is a competitive field and belongs to the market pricing category. However, the use of gold packaging has confounded commodity functions and distorted pricing.

Liu Junhai also believes that excessive packaging may lead to some undesirable social consequences and change the original use value of some commodities. This kind of packaging with the addition of 100 grams of gold makes the wine lose its original properties and may cause corruption. Because bribes use such goods to cover up bribes more concealment, they seem to send wine, but they send gold.

Years ago, there appeared astronomical moon cakes and sky tea, which seemed to be the usual practice of giving gifts. The Mid Autumn Festival is approaching. It is also a time of human contact.

Hu Yanni, director of the office of Guangdong provincial industry and Commerce Bureau, told reporters that the industry and Commerce Department stipulates that products should not be overpackaged. However, due to the fact that the industry and Commerce Bureau has not yet learned the packaging specifications of the golden wine, the details need to be further investigated.

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Silver is sold at mustard.

A "pickled mustard tuber" called pickled mustard tuber is known as "mustard tuber", because it is packed in 600 grams of pickled mustard tuber, with a set of pure silver and chopsticks. Because of this, this product has been sold to the price of 2200 yuan.

However, when the daily economic news reporter went through a thorough investigation into the origin of the product, he found that there were clusters of spiders in the workshop of producing such high-grade pickled mustard tuber.

According to the relevant regulations of the state, the "mustard tuber" may be suspected of commercial fraud. For this reason, Yu Jun, director of the Complaints Department of the Chongqing Consumers Association, told reporters that excessive packaging of goods is out of line with a conservation minded society, which has also increased the burden on consumers and guided the wrong consumption concept.

Yu said that they would investigate the incident, and if there were any problems, they would ask the relevant enterprises to rectify it.