Victory Department Store Closures &Nbsp; Can Li Hong Department Still Live?

Shengli department store and Li Hong department store are the last two old state-run department stores. They all have a history of more than 70 years, carrying many memories of old Guangzhou.

In August 15th, after 74 years of victory, the department store was declared closed. The iron gate at the door was tightly closed, and some people's memory was also closed.

Li Hong department store became the last memory paradise of Guangzhou people.

In the commercial era, which is rushing to the high-end direction, the business of one dollar and a few cents is really too small. These old shops carrying city memories seem to be left behind, but they are not unnecessary.

In August 16th, the reporter once again went to the victory department store of Donghua East Road, but found that the shop door was tightly closed, and the next door neighbor said: yesterday it closed.

This is less than a month away from the news that the victory department store is going to be closed.

The reason for the closure is the double pressure of rent and taxes.

Elastic rope with different thickness

The people who heard the news were very upset.

In many Lao Guang's eyes, Shengli department store is like a time capsule, which contains wooden shelves, glass counters, salesmen aunts standing behind the counter, friendship cream, seagull shampoo and a roll of broken cloth.

Until the time of its completion, the layout of shops and the products they sell have been going on since the 70s of last century.

Gazelle, friendship skin care grease, seagull shampoo, tea seed shampoo, Polygonum multiflorum shampoo, wire hairpin, button pin, needle brain, enamel bowl, spittoon fruit tray......

These best sellers in the 70s and 80s of the last century were hard to find elsewhere, in the victory department store.

In addition, it sells all kinds of cloth such as cotton black cloth, cotton white cloth, big red cloth, cotton flower cloth, mosquito net cloth and so on.

Such commodity structure determines.

Li Hong department store, the last old state department store.

If you want to review the shops of the 70s and 80s of last century, you can also go to Li Hong department store on the six road in Zhongshan. This is the last remaining old state department store in Guangzhou.

In Li Hong department store, you can find similar commodities that have already become history: the kettle cork and inner liner, the one meter meter trousers, the rubber band, the enamel cup and spittoon, the "white rice fish" back shoes, the bee flower conditioner, the ginseng shampoo and the snow cream. The 9 piece of toilet water is even stored in a glass tank which has been used for more than 30 years. The air pump made of rubber is squeezed out according to the capacity needed.

All kinds of daily necessities, large and small, are priced up to a few yuan, and the large ones are not more than 100 yuan.

The salesperson said, I wonder if the news of winning the department store has attracted many people's attention to the old department stores. Recently, young people often come to take pictures and buy things. Their bristles toothbrushes have been sold crazy and have been bought several times.

Shop salesmen said they heard the news of the completion of the victory department store, but they said: Li Hong Department will stick to it.

They say: because there is a arcade in Li Hong, it is located in the six road business district of Zhongshan.

Moreover, their guests are not only old neighborhoods, but also many young people, most of whom were born in the 70s and 80s of last century.

Asked if he had ever thought of making an online shop to expand sales, the salesperson laughed and said, "no manpower," and now many goods are not sold in the shop, let alone supply online.

The location is superior and the rental pressure is smaller.

It's also an old state camp.

In addition to the superior location of salesmen, the pressure of rent is better than that of Shengli department store.

For rent shop, the housing contract of Lai Hung Department store has two years to expire, but the salesperson is very optimistic, because the owner is also an old customer of Li Hong, and it should not add much rent.

If we increase the rent according to the market price, we will not be able to manage it.

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It is understood that the products of Li Hong department store are directly sent by the manufacturers. Compared with the products of the joint venture, most of these products are domestic products, and the prices are cheap. Like supermarkets, hundreds of hundreds of dollars of lotion and facial cleanser are frequently available.

With the development of society, some cheap and hot products have been gradually cut down.

Like Shanghai anti acid toothpaste, there was no delivery at the end of last month. They were always out of stock.

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"Closing" is the result of survival of the fittest.

First commercial network president Huang Huajun believes that in the retail industry, "closure" is inevitable. Today, the department store industry is turning upside down, and the survival of the fittest is a normal behavior.

Although the "victory department store" is known as department store, it actually occupies a small area. In essence, it is a grocery store. The products sold are also very conservative. There are no innovations, such as friendship cards, cream and other items. The price is low, and the rent of the lot is not cheap, so there is no room for profit.

"Victory department store" is the product of the planned economy era. There was a need at that time, and since the reform and opening up, the market has changed rapidly. It can be regarded as a miracle.

Customers also have the mentality of "shopping nearby, picking up their fill, and having a good quality and low price". Some small daily necessities and department stores do not sell traditional small objects, they will be sold, so they also satisfy some customers' psychology.

proposal

Reduce operation scale and innovate management mode

Huang Huajun believes that, for a retail store such as Shengli department store, the memory of the old Guangzhou is retained and the collective memories of the older generation of Guangzhou are held. At present, Guangzhou is also in need of such a carrier of South of the Five Ridges culture and the display of the old Guangzhou.

The retail stores represented by Shengli department store can survive in two ways: one is to narrow the scale of operation, like some other old brands in Guangzhou, which themselves have brand influence and can be pferred to other areas where rent is cheaper.

And there can be some innovation in the operation of commodities, adding some new products, not just to operate the traditional Chinese products in the 70s and 80s of last century.

Converted into a souvenir tourist shop

Huang Huajun believes that a better way is to pform from retail to souvenir tourism through repackaging.

Such a store can be condensed into a stall, placed in Xiguan and other places, developing tourist designated sightseeing business and doing souvenir market.

At the same time, on the choice of commodities, we can add more grafted elements, add books, picture albums, audio-visual products, stamps and other commodities that reflect the culture of old Guangzhou and south of the Five Ridges, and then attract tourists to buy.

Tips

Victory department store

In 1937, the earliest boss of Shengli department store built two paved houses in the east of Donghua, formerly known as "Guang Ji".

After the founding of new China, shops were nationalized and renamed "victory department store" in the 60s of last century.

Li Hong Department Store

Li Hong department store was established in the 30s of last century, and became a state department store after pformation in 1956. It was very brilliant in 70s and 80s of last century.

Business is OK now.

Investigation

50.6% of netizens accept old stores to sell trendy goods.

On August 14th -18, the reporter made an investigation on the old state department stores in Guangzhou on NetEase micro-blog.

56.9% of the netizens know about Guangzhou's old department stores such as Shengli department store and Li Hong department store.

The impression of these old department stores is that 77.8% of the candidates are "very reminiscent of childhood events". Only 15.8% think they are "old-fashioned". The nostalgia is very obvious.

On the question of what goods to buy in these old department stores, 50.6% thought that both nostalgic goods and new products, though nostalgic, were most acceptable to the old department stores for selling trendy goods.

Correspondingly, 57.7% of netizens believe that only by taking account of history and management can they survive.