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Fast Fashion Three Giants Will Fight The Hangzhou City

2011/8/22 9:51:00 42

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Guo said that when Zara and H&M first entered Hangzhou, there were still many fans to queue up in the night to sweep the goods to madness. Now, "fast fashion" has been in Hangzhou for more than three years. When Hangzhou people are facing GAP from the United States, they should be able to settle down a lot. Yesterday, West Lake store announced that Zhejiang GAP's first store will be located on the first floor of Yintai West Lake store, with an area of about 1000 square meters, next to H&M. At present, there has been a sealing board on the periphery, and plans to start decorating this week. The opening time is scheduled for December this year.

Fast fashion three giants will fight the Hangzhou City

So far, ZARA, H&M and GAP have gathered in Hangzhou City, which means the top three garments in the world.

Chain dealer

Spain's Inditex group, the US GAP and Sweden's Hennes&Mauritz have all taken root in Hangzhou.

At present, GAP only owns private flagship stores in Shanghai and Beijing, so it will choose Hangzhou. It is believed that Hangzhou people accept the speed of fast fashion very much.

In the three years since the fast fashion entered Hangzhou,

ZARA

And H&M's performance has been impressive. The annual sales of ZARA stores have exceeded 100 million yuan, and the growth is quite stable. The performance of UNIQLO in Hangzhou is among the best in China. The speed of horse race is quite fast, and for GAP, it is likely to be more passive.

GAP will open at the end of the year.

Compared with the strong sense of fashion of ZARA and H&M,

GAP

Obviously more plain, it is good at making casual casual clothes such as jeans, khakis and T-shirts, and has traces of comfort in old America.

"Customers enter any GAP store in the world and find the most suitable jeans for their personality and body shape", which is promoted by GAP when promoting its brand.

According to Yintai West Lake store, the newly opened shop will sell Gap series of brands, including Gap, GapKids, BabyGap, GapBody and other clothing and accessories. It is believed that casual wear will be a large proportion of commodities.

Shops will be divided into fashionable men's wear man, women's wear woman, children's kids and baby baby four areas, men's T-shirt price range from 50-200 yuan, women's jeans ranging from 150-500 yuan, 299, 399 is the main price of its jeans, and ZARA, H&M price is almost the same, however, compared with no baby clothing ZARA, H&M, GAP baby area should be more attractive.

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How will GAP make waves in the field of e-commerce?

When GAP decided to enter the country at the outset, there were fans who wanted to see if the cooperation between GAP and Valentino would suddenly appear on the shelves of the mainland. At the same time, they were more concerned about what kind of storm the GAP would cause in the field of e-commerce.

Last year, GAP worked with Groupon to refresh the best sales history of Groupon in one fell swoop. Even once the website server was paralyzed, it sold more than 30 thousand discount coupons in an hour, and sold 441 thousand coupons.

This amazing sale is a envy of our peers.

It is reported that GAP has opened a physical store in China, and the online shopping website has also started operation and provides free delivery service to the whole country. The price of the product is the same as that of the store. Therefore, although a number of shops have not yet opened in Hangzhou, a group of guests have already bought GAP products.

At present, GAP has revealed that Internet sales are "in line with expectations". However, when the number of stores is increasing, GAP is likely to seize the market through e-commerce platforms.