Ask Foreign Brands "Quality Gate" Frequent Occurrence Crux

Following dozens of Nestle milk powder "iodine excess door", SONY digital camera "quality door", LV case, fire "EU shoes", TOYOTA "recall door" and so on.

However, the Zhejiang industry and Commerce has no sense of accomplishment, because there are too many problems behind the applause and flowers to be ponder: it is only a routine check of the industrial and commercial system to fulfill its supervisory duties. Why is the "brand" quality incident so frequent? After joining the WTO for 10 years, under the international economic integration pattern, "foreign brands" in the Chinese market, such as entering an uninaccessible environment, why are domestic brands exported frequently? Why? In recent years, Zhejiang's industry and Commerce has always felt the hardship of being alone in the first line of safeguarding rights. What is the lack of good performance behind the regulatory performance of the desperate failure?

If it is not clear enough to be open to the outside world, the absence of functional departments and regulations, the "free brand" and "rest assured brand" are the breeding ground for foreign brands to wantonly act in the domestic market.

So, many consumers only regard "foreign brands" as respecting. As long as they are "foreign brands", they have a high opinion of three points, and the "weak state" mentality of "attracting foreign countries" and "respecting foreign countries" have even increased the "foreign brand"'s hostility, which is more than dozens of times higher than the country of origin.

It is true that during the 30 years of reform and opening up, many Chinese have no bad money. The price of foreign brands is small, but the price is high.

In the face of "foreign brands", Chinese consumers do not feel dignified.

What is even more puzzling to Chinese consumers is that even if these "foreign brands" and "the little ones hidden in the fur robes" are widely used in the world, they can still display a lofty stance of arrogance and prejudice. Even if public opinion condemns a wave to cover up a wave, they will not lower that noble head.

This not only asks people to ask, "foreign brands", why is it so cattle? How can Chinese consumers regain the consumer rights that are ignored and trampled?

Blood swallow incidents continue to ferment, "foreign brand" rights protection has not ended, and everything is still on the road......

In the words of Zheng Yumin, director of the Zhejiang Provincial Bureau of industry and commerce, China's accession to the WTO is a smooth one, which includes equal competition and equivalence. There are two aspects.

Just like the attribution of the "quality gate" of the foreign brands, the sober open concept and rational consumption concept can not be ignored.

Feet wear poor "European shoes," shoulder bag problem LV package, wearing unqualified Versace clothing, lying on the "Da Vinci" bed, drinking bird droppings smoked bird's nest......

If we do not establish a clear outlook on openness and rational consumption, then such an experience will repeat itself.

Swallow spit blood to build a nest to form a valuable "blood swallow", but now people know that this is just a "black heart Yan merchants" for the sake of profiteering made up of a beautiful legend.

Blood swallow is originally made by adding toxic substances nitrite dye or using bird droppings and other dirt.

Excessive consumption of nitrite can lead to poisoning and death. Long term consumption can lead to cancer.

It is Zhejiang's industry and commerce that makes the people wisely.

Recently, more than 2000 law enforcement personnel were dispatched by the Zhejiang industry and Commerce Bureau. The special inspection campaign of blood swallow was carried out. The results of sampling were totally unqualified. The highest nitrite content in the product was 11000 mg / kg.

If it were not for this investigation, consumers of bird's nest cooking methods were generally not satisfied with the high price of blood swallow, and could not afford to empty the nitrite waste water soaked in blood swallow.

After the scandal was uncovered, the situation continued to ferment throughout the country.

Inferior brand X door

According to the survey, these products are mainly derived from Malaysia's foreign products.

Lenovo's noodle soup and DQ's raw materials all come from China, KFC's "soya bean milk gate" and so on.

According to incomplete statistics of Zhejiang's industrial and commercial system, China's accession to the WTO in the past 10 years has resulted in up to 100 cases of "foreign brands" handled by the Zhejiang system.

Last year, TOYOTA recalled the door.

Compared with the US Congress, the traffic safety department, non-governmental organizations and consumers, the domestic authorities seem to be losing their voice on the TOYOTA problem.

Only the Zhejiang Provincial Bureau of industry and Commerce held the TOYOTA consumer rights protection briefing in Hangzhou. For the first time, it made a solemn stand on the TOYOTA issue, and put forward five measures, asking TOYOTA to clear the recall schedule, take the initiative to fulfill the duty of recall, and repair the problem vehicles in time.

At the meeting, Zheng Yumin, director of the provincial commerce and Industry Bureau, criticized TOYOTA automobile's "consumer voice discrimination", "the same treatment of different diseases", "the same loss and different compensation", "the same life and different rights" and other consumer discrimination.

A few days later, Matsuki Hidea, general manager of TOYOTA Sales Co., Ltd., led a group meeting with the Provincial Bureau of industry and Commerce on TOYOTA's recall and compensation, and promised to compensate the Zhejiang owners of the RAV4 cars recalled this year for their economic losses.

This is TOYOTA's first recall of consumers in China.

In May 2008, the French LV "luggage door".

When the Provincial Bureau of industry and Commerce conducted a sampling inspection of the imported goods at Hangzhou Tower, it was found that the package outside the package of the LV counters was not marked on the bags in accordance with the relevant provisions of our luggage and bags. It was considered that the outer package was not qualified and the product was seized.

In June 6th, LV quietly closed down in Hangzhou Tower.

In April 2008, French enterprise Carrefour "imported food door".

The inspection found that the "Carrefour" brand imported French cheese was declared to be expired, but it was still sold on the rack at a price of 51 yuan per piece.

Industrial and commercial personnel seized all the expired food and filed for investigation.

In June 2007, Meiji milk powder exceeded iodine standard.

Zhejiang Bureau of industry and Commerce has expanded the sampling of other brands of milk powder, found that Tokyo Meiji Dairy Co., Ltd. supervised the production of "Meiji FU high protein large infant formula milk powder" from Australia.

In December 2006, the notebook "quality gate".

Spot checks of Toshiba, Fujitsu, NEC, HP and other 4 well-known international brands 5 models of notebook computers, Zhejiang industry and Commerce Bureau was detected as unqualified, made the decision to stop sales, and placed on file for investigation.

In December 2006, the EU shoes were fired.

A group of European Union countries, including Spain and Italy, imported brand-name leather shoes such as LV, D&G, BOSS and so on. Because of their unqualified quality, they were spilled gasoline on the garbage disposal site in Hangzhou suburb and destroyed by Zhejiang industrial and commercial bureau.

In September 2006, the Zhejiang Provincial Bureau of industry and Commerce extracted 106 batches of sushi products from 14 supermarkets and hotels in Hangzhou, and found that the pass rate was only 27.4%.

In February 2006, 10 international brands, including shark, Dupont, Boboli, and gage, came from 13 countries and regions such as Italy and the United Kingdom. They were tested by the Zhejiang Provincial Bureau of industry and Commerce for an unqualified rate of nearly 60%.

International famous brand clothing including shark, Dupont and so on were dealt with in Zhejiang.

Investigate and destroy

In December 2005, SONY digital camera "quality door".

Zhejiang Bureau of industry and Commerce sampled 30 digital cameras of 6 models of SONY, and found that there were problems in imaging uniformity and automatic exposure, and ordered SONY to stop selling digital cameras.

That night, some media received a call from SONY (China) Limited, and asked not to release the news issued by Zhejiang industrial and commercial bureau.

The next day, the Sony Corp issued a statement challenging the test results.

However, two days later, Sony Corp acknowledged the test results in front of a large number of facts and data, signed and endorsed the inspection report, and issued a statement in four successive announces. It announced that it had suspended the sale of 6 problem digital cameras and accepted the consumer's return. It promised to add 6 return points directly to handle the return procedures in Zhejiang, except for the return by phone.

In June 2005, McDonald's and Procter & Gamble "illegal advertising door".

McDonald's and P & G issued false false advertisements in Zhejiang for the first time.

In May 2005, Nestle milk powder "iodine content exceeds standard door".

The quality supervision of children's food carried out by the Zhejiang Provincial Bureau of industry and Commerce found that the iodine content of the "3+ milk powder" produced by Nestle Company exceeded the standard, and it was judged to be an unqualified commodity and ordered all the cabinet to stop selling.

The next day, Nestle Company issued a statement that the product conforms to the "international infant formula milk standard" and is safe.

But 4 days later, the head office of Nestle China sent the director of Greater China to the Zhejiang Provincial Bureau of industry and commerce to explain the situation and apologize for the excessive iodine content of Nestle milk powder.

In March 2005, the "Sudan red" incident in Kentucky Fried Chicken.

Zhejiang Provincial Bureau of industry and Commerce has found Kentucky's "roasted wings of New Orleans" and "New Orleans roast chicken leg fort" in Hangzhou, Jinhua and Wenzhou 3.

"N barrier" for export of domestic products

"Foreign brands" have frequent quality incidents in China, but the export of domestic products has encountered multinational trade barriers.

The Wenzhou lighter encounters the EU CR regulation.

The Wenzhou lighter has broken the situation that some countries such as Japan, Korea and the EU have monopolized the world lighter market with the advantages of good price, good variety and variety.

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Wenzhou has more than 500 lighters manufacturing enterprises, producing 8 billion 500 million cigarette lighter annually, accounting for 80% of the total output, accounting for nearly 70% of the world lighters market share.

The export price of Wenzhou lighters is basically around 1 euros, which is highly competitive in the EU market and the market share has been as high as 80%.

Under the pressure of lighter manufacturers such as the famous BIC company and Donghai company, the European Union initiated the relevant procedures to draw up CR regulations related to international trade. Its core content is to stipulate that lighters with an import price below 2 euro must be installed with a safety lock which is difficult to be opened by children under 5 years of age, or no access to the EU market.

The law was passed in April 30, 2002 and will be enforced in 2004.

The introduction of the regulation means that Wenzhou less than 2 euros, fuel lighter toy toys will be banned from listing in the European Union, and Wenzhou lighters' exports will be seriously affected.

This is a typical case of using international trade technical barriers to protect our industries. After the entry into WTO, we encountered the technical barriers of WTO members for the first time in the field of international trade.

Wenzhou glasses encounter Turkey trade protection.

Wenzhou is the largest export base of spectacles in the country, with only 3 million pairs of sunglasses per day.

The Wenzhou eyewear industry started in the early 1980s. Now there are more than 1000 glasses and supporting manufacturing enterprises. The annual output value of the glasses industry is 4 billion 500 million yuan. Wenzhou sunglasses, presbyopic glasses and optical mirrors are exported to nearly 100 countries and regions, such as Europe, the United States and the middle East.

In 2001, the Turkey Glasses Manufacturers Association filed an application with their government, claiming that they suffered heavy losses from the impact of low price glasses in the Far East and urged their governments to take urgent protective measures.

Therefore, Turkey issued a notice on the third day of China's accession to the WTO, announced the implementation of supervision and protection assessment measures for imported glasses, and launched the investigation procedure synchronously.

Immediately after January 11, 2002, it began to supervise the export of glasses in China. It stipulates that during the 45 day supervision period, all export glasses manufacturers in Turkey should apply for regulatory certificates to the import and Export Department of Turkey foreign trade department, and provide them with a series of import glasses certification documents certified by Turkey embassies and consulates.

It is said that this case is the first case of international trade after China's accession to the WTO, which is a serious challenge to China's optical industry.

China's leather shoes are subject to anti-dumping.

In October 2006, the EU imposed anti-dumping duties on Chinese leather shoes for the first time and imposed a high anti-dumping duty of 16.5% years after continuing to impose quota restrictions on Chinese leather shoes.

When the anti-dumping duty was expired, the European Union launched a review again, and decided to extend the anti-dumping measures for another 15 months until March 31, 2011.

China's animal origin products are banned from the European Union.

In February 2002, the European Union terminated the import of honey from China on the grounds of chloramphenicol content exceeding the standard.

Despite the resumption of honey exports to EU countries in early 2005, EU member states still have a rejection mentality towards Chinese honey.

Chinese honey has become a synonym for "banned antibiotics" in European countries.

Many large supermarkets in Germany have expressly denied that Chinese honey or mixed honey containing Chinese honey is allowed to be on shelves.

In January 2002, the EU banned the import of animal derived products from China because of its chloramphenicol residues from some animal derived foods imported from China, as well as the monitoring system of agricultural and veterinary drug residues in China.

In January 2004, in view of the outbreak of highly pathogenic avian influenza in some parts of China, the European Union continued to ban imports of poultry products made in China.

It was not until 2008 that part of the lifting of the ban was lifted.

China produces pickles.

In October 2005, the relevant departments of South Korea decided to take a comprehensive ban on the sale and import of these pickles, and all of them should be recovered and processed.

Immediately after that, the Korean food and drug safety office announced that parasite eggs should be inspected for 100 brands of Chinese pickles and 290 brands of Korean pickles.

Japan has banned the import of poultry meat in China.

From 2002 to 2003, Japan inspected the chemical residues of poultry, frozen vegetables (spinach) and eels exported to China, and adopted all kinds of strict measures such as the complete prohibition of import of Chinese poultry meat, stopping importation, ordering inspection and so on. The Japanese domestic media even referred to the meat and vegetables imported from China as "poisonous meat" and "poisonous dish".

Local rampant "foreign brands"

For various reasons, it has caused trade barriers to export of Chinese products, but the "foreign brands" of various countries are also keeping an eye on China's market cake.

At home, foreign brands are rampant.

This summer movie festival has attracted many people's excitement, from Kung Fu Panda 2 to Transformers 3 to the 7 Kazakhstan Kazakhstan.

But the reporter found that the labels behind these blockbusters are the same "foreign production".

Its ability to absorb gold has made the domestic movie industry look sharp.

Take the recent Kung Fu Panda, for example: the cost of producing Kung Fu Panda is US $130 million, and the US premiere box office cost US $60 million.

The production cost of our own 3D blockbuster rabbit legend is as high as 120 million yuan RMB, but the box office of the first week is only 12 million 100 thousand yuan, which has fallen into a situation of not being popular.

Americans hardly catch Haagen Dazs and DQ ice cream, let alone be regarded as a brand name.

The slogan "love her to eat Haagen Dazs" is puzzled by Americans, but Chinese young people are scramble for it. The price difference of the same product between the United States and China is amazing.

"Haagen Dazs" in the origin of the United States, very common, just an ordinary ice cream, in the United States, even stores are rarely set up, the price is also very cheap.

In Shanghai, China has 17 branches, 16 in Beijing, and more than 100 in the whole country.

It is the aristocratic brand in the field of cold drinks in China. It is popular among petty bourgeoisie.

The same is DQ ice cream in the United States, more than 200 stores in China.

By contrast, the number of stores in the United States is very poor.

A media reporter who had been in New York for two years in the birthplace of DQ said that he had never seen a DQ store, nor had he seen anyone nearby.

Ms. Gu, who once visited New York, said she had seen a very small DQ store in Fifth Avenue. "This brand shop is rare. There is only one family in the Pennsylvania university town where I live all the year round, and the business is not very good."

The survey found that the difference in brand status was not only Haagen Dazs and DQ.

McDonald's, KFC, this is the most common western fast food, and China's box lunch is not much difference, but after coming to China, but suddenly changed, become a lot of city children quarrel every day to eat "aristocratic" food.

Adults are simply not able to control the junk food.

For example, in recent years, "bone soup gate" of Japanese noodle, Coach bag, Clinique cosmetics, fast food and so on, some famous brands in China are actually "civilians" in their homes, and some are even being eliminated by the local stage.

But after they fought in China, they not only regained their vitality, but even changed into a "noble".

The daily sales of Procter & Gamble products occupy most of the supermarket's counters, and most of the housewives' purses are open. In the cosmetics industry, the French perfume, the Korean makeup series and the domestic brands are almost completely annihilated. The few old nurses, Dabao and other domestic brands are all bought by foreign enterprises. In the crowded cars on the streets, Germany's Mercedes Benz, BMW, Volkswagen, Japan's TOYOTA, MITSUBISHI, from high-end cars to civilian cars, all the foreign brands of the same brand, and the apple tablet computers and mobile phones pursued by the tide people, the more and more the Internet technology and mobile communication technology that Chinese people can't get away from are also from the American companies. Looking around the supermarkets and shopping malls of Chinese cities, they are surrounded by "foreign products": Coca-Cola has gained access to China since its entry into China.

"Foreign brands" have penetrated into Chinese clothing, food and shelter, and have reached the level of ubiquitous and ubiquitous.

"Opening" does not mean "letting go".

Foreign brand "quality gate" incident has been repeatedly issued, and it is related to the absence of management of foreign brands.

Not only do consumers look at foreign brands, they always think that foreign goods are better than domestic ones.

Even some local regulatory departments have held the WTO entry complex for 13 years. They have been "good and generous three points" for foreign brands. Facing foreign goods, they smile and greet each other, treat each other with enthusiasm, play a "reassuring card", or even hang up the "exemption" brand to create a "green channel" for them.

The products of some foreign brands are almost entirely dependent on enterprises' self-discipline from production, quality control and market sales.

Some places are over dependent on "foreign brands", attracting investment as an important indicator of local government performance appraisal. Multinational companies have become the local officials' eyes. "Super national treatment" inflated them, and let some multinational corporations in a strong position in the market take the chance to muddle through the quality of products.

Policy and measures do not have the advantage, but also cause local enterprises to give the domestic market a big margin to "foreign brands", resulting in the domestic market being densely covered by "foreign brands".

Statistics show that in 2002, 2003 and 2004, the number of cases of anti-dumping investigations in Zhejiang was 12, 19 and 26 respectively, involving 213 million, 362 million and 512 million US dollars respectively, with an average annual growth rate of 48% and 56%.

In the domestic market, WAL-MART, Carrefour, Auchan, which dominate most of the people's daily necessities, were bought by TESCO.

At the same time, Chinese products have been squeezed abroad in recent years, and the market space has been greatly compressed.

Just like the prairie without rabbits, these "foreign brands" lacking in competition have frequent problems, and they often fall into the crisis of trust.

"This has to arouse our thinking."

Zheng Yumin, director of the Zhejiang Provincial Bureau of Commerce and industry, said: "opening should be an opening based on myself, and should be open to the establishment of conditions. It should be an opening of equality and mutual benefit, and should be prohibited by people.

Some regulatory departments simply equate openness with opening up in practice, resulting in a large number of foreign brands flooding the Chinese market and large groups of multinational companies to cover the Chinese market.

This kind of openness based on opening up is a step by step opening up. It is highly dependent on openness and passive open. Such an open way will only get narrower and more and more problems.

Equal competition and equal supervision

"Supervision must be regulated according to law under the guidance of a clear and open view. We must consider it in the context of economic globalization and competitive globalization."

According to the statistics of Zhejiang industry and Commerce Bureau, the Provincial Bureau of industry and commerce is responsible for monitoring and supervising the 500 thousand commodities in the market circulation every year, and the weight of the products is about 1000000 kilograms and more than 10 thousand batches a year.

Among them, routine inspection and monitoring of foreign brands accounted for only about 6% of the total.

Zheng Yumin believes that the integration of the world economy is not an excuse, nor is it a privilege. Its essence is the spirit of free competition on the basis of equal competition.

We can't rely solely on enterprise self-discipline.

Whether the brand is foreign or not, a good external regulatory environment is very important.

A principle that should be kept is equal competition under the conditions of integration and equal supervision according to law.

Quality and standards are the bottom line in the supervision department. Anyone who breaks the law will look up anyone.

This concept was further sublimated in TOYOTA's "recall door" incident.

In answering reporters' questions, Zheng Yumin pointed out that "foreign brand" consumer rights protection has nothing to do with the reform and opening up policy, but it is related to the level of openness.

Reform and opening up is a basic national policy which has been adhered to for a long time. Therefore, we must pay attention to the level of opening up because we must abide by this long-term policy.

In view of the fact that many countries are placing restrictions on Chinese products, the purpose is to suppress Chinese products and protect their products.

With the formation of peer-to-peer regulation, in recent years, the exploration of Zhejiang's industry and Commerce in supervising foreign brands is not only because of the quality problems of these foreign brands, but also more importantly, by suppressing inferior brands, objectively suppressing the speed of foreign brands to rush to the domestic market, and winning valuable time for domestic enterprises to catch up with multinational enterprises.

Therefore, in the stage of reform and opening up, multinational corporations must focus on pursuing profit pfer to people-oriented, and must shift from focusing on occupation market to moral reconstruction, and must pfer from satisfying themselves to satisfying consumers.

With the further improvement of the reform and opening up, the relevant pnational corporations should gradually remove the sense of superiority from the "first impressions", remove the sense of "conceit" and sense of privilege.

For the domestic regulatory authorities, under the conditions of integration of reform and opening up, we must have a broad vision of the integration of competition rules, have the same order of market players, and have equal rights to protect consumption rights.

Only in this way can the reform and opening up be of a level, that is, competition and rights protection in the true sense of internationalization.

For large rights protection, it is not only for consumers to safeguard their rights, but also for operators.

In recent years, the Zhejiang industrial and commercial system has not focused on the single brand enterprise in recent years, but focuses on such a basic orientation as big vision, big order, great rights protection, equal supervision and equal rights protection.

Zhejiang industrial and commercial bureau exposed the problem of "blood swallow" and caused a huge response.

The news media at all levels also joined in the issue of blood swallow supervision.

In August 20th, CCTV's "news survey" not only confirmed the investigation of the Zhejiang Bureau of industry and commerce, but the problem of discovery may be even more serious. It is no longer a secret that blood swallows are counterfeiting in the industry.

It is reported that over 95% of Indonesian and Malaysian harmful products are sold to China.

In August 16th, the State Administration for Industry and Commerce issued documents requiring the whole country to investigate and deal with the problem of blood swallows. However, the processing of counterfeit blood swallow has been going on for decades, no matter producers or operators can not be willing to give up this interest easily.

Whether or not it will return after a thorough investigation? It is particularly important that rational open view and equal supervision view.

Big mouth

Foreign brands "climbing relatives"

The consumption idea of worshipping foreigners has been prevalent all over the world for many years. The price of soya bean milk poured out of a few cents per cup is as high as several yuan. Chinese consumers need to be aware of the huge profits that are behind the trend of foreign brands.

This is fair to Chinese consumers, and foreign brands have a certain relationship with the tax system in China.

But it is only one reason why Chinese consumers' foreign consumption patterns have helped raise the price of foreign brands. Chinese consumers need to recognize the tricky behind foreign brands and China's "climbing relatives".

Consumers should vote with feet.

"For consumers, do not blindly worship foreigners, foreign brands must be good, not necessarily! After a series of foreign brand events exposed, it is worth thinking again for consumers, but also gives consumers the opportunity to re vote for domestic brand products."

Liu Junhai, vice president of China Consumer Association and professor of Renmin University of China.

Consumers must lose superstition.

The idea of overly favoured foreign brands is one of the reasons that the domestic fashion products market is almost monopolized by foreign brands.

The frequent phenomenon of foreign brands has passed a strong warning signal, that is, consumers must come out of the superstition of foreign brands and choose them cautiously and rationally.

The Chinese have to talk straight.

As more and more Chinese brands begin to ebb and flow, foreign media accuse Chinese of being arrogant and tough. In fact, this is some countries' inadaptability and loss to China's beginning to speak straight.

Before, China was at a disadvantage in the development of the world, and even in some respects it was exploited and bent.

But now, with the continuous development of China's economy, China has begun to seek an equality. We have come back to speak louder.

Faced with these changes, some countries are not accustomed to it. They begin to accuse us.

I hope they can think differently and treat the problem fairly.