Drink Orders

Huang Zhixiang, executive director of the ambition group, once told the author that every year, the company will hold salon cocktail parties in Beijing, Shanghai and Guangzhou. The purpose is to gather the key customers who have been working together for many years, and show them to the customers in a relaxed and harmonious atmosphere. In this way, drinking, chatting, watching shows, order is not sad.

Not long ago, just from France PV exhibition. Exhibitors A senior manager of a fabric company returned to talk with me about the reception that was first tried to host an important customer at the PV exhibition. One of his words has been impressive: "I didn't expect business to be like this."

This is not the way salesmen drink and drink, but is tied up by a special emotional bond. It can be said that both sides of supply and demand are partners who are genuinely meaningful.

A while ago, fabric weekly conducted a series of surveys focusing on the purchasing needs of downstream clothing brands. We also focused on the topic of "docking service" in the dialogue with the downstream. Obviously, the connection between the upstream and downstream is not particularly satisfactory from the whole, and the cognition of the clothing brand to the fabric enterprises has not changed much. For example, in their view, fabric enterprises will overemphasize how great the products they have developed, and how much improvement they have in terms of raw material ratio, yarn parameters, finishing process and so on. This also lets the clothing brand catch the handle, "stubbornly" thinks that the two party's idea has the disparity, even some clothing brand will use "lacks the commercial consciousness" to describe. Fabric enterprise 。

Objectively speaking, there is much room for improvement in the marketing methods of domestic fabric enterprises. However, it is not difficult to find many surprising glitters. For example, the form of this kind of cocktail party has been adopted by some fabric enterprises, and has gradually developed into a normal marketing mode. It is not hard to see that there are some commonalities in these enterprises: they are activists in recent years, and they are brave enough to try all kinds of new things. They have a common name -- innovative enterprises.

If so, in the past enterprise pull Order We can not do without the thing on the wine table, so there is a lot to do in the same order of "drinking", how to drink and drink.