&Nbsp Is The Capital Of China'S Trousers Industry; Zhengzhou Trousers Industry Cluster Is Thrived.

Mention perfume,

In from August 19th to 21st, the second China trousers industry entrepreneurs Council annual meeting was held in Zheng.

From the Guangzhou, Hangzhou, Shijiazhuang and other more than 20 national trousers industry cluster industry executives and the Chinese trousers industry 100 strong agents gathered in the green city, Zhengzhou "M·SUYA", "Ya Li Da", "ESEY" and other brand enterprises responsible person on the development trend of Chinese trousers industry.

Many industry executives suggest that Zhengzhou should build the "Chinese pants industry capital" as soon as possible.

Zhengzhou pants industry cluster thrived

In 2003, the Zhengzhou women's trousers industry first proposed the slogan of "Chinese women's pants watching Zhengzhou".

In the past 8 years, Zhengzhou's women's trousers have been playing a big role in the national garment market.

Last Saturday, in the crisp autumn rain, hundreds of domestic costumes came to the textile and garment industrial park in Zhengzhou. When we saw a large number of brand enterprises such as M·SUYA, Ya Li Da, ESEY, georrois, nlun, and Dun, rooted in the park, the industrial gathering area and scale of production were among the best in China.

After nearly ten years of development, at present, the clothing industry in our city already owns "M·SUYA", "Sen Sen" and "Ya Li Da" three well-known trademarks in China and 8 "famous brand products in Henan".

Qin Zicheng, President of Zhengzhou Garment Association, told reporters that from the national perspective, the Zhengzhou trousers industry is at the forefront of both production scale and market share.

At present, there are more than 20 trousers industrial clusters in Fujian, including Shishi, Guangzhou, Zhongshan, Zhuzhou, Hangzhou, Wenzhou, Wuhan, Changshu, Chengdu, Chongqing, Chongqing, Xi Liu, Chongqing, and so on.

Among them, the most competitive are Shishi, Guangzhou, Zhuzhou, Hangzhou, Xi Liu, Shijiazhuang and Zhengzhou.

Shishi and Guangzhou have a number of strength companies such as nine herd kings, tiger capital, Bestn and so on, while Zhengzhou, Hangzhou and Zhuzhou are new clusters of women's trousers industry.

Last year, the 27 districts in Zhengzhou and the Zhuzhou area were awarded the "Chinese women's pants city" by the China Textile Industry Association and the China clothing association.

When the Chinese pants industry is established

From 8 years ago, "Chinese women's trousers look at Zhengzhou", and now the industry has proposed to create the "Chinese pants industry capital". What industrial development advantages do Zhengzhou have?

A number of senior clothing industry analysts said that from the market share, Zhengzhou women's trousers have been developed from the north of the Yellow River to the national market 8 years ago. Even in the South market locked by Guangzhou trousers, the "dragon and tiger fighting" of Zhengzhou women's trousers and Guangzhou women's trousers are also playing fiercely.

In Shanghai, Kunming and other regions, Zhengzhou women's trousers obviously even win the upper hand.

Since 2009, Hangzhou, Wuhan, Shijiazhuang, Xi Liu, Zhuzhou, Chongqing and other women's pants industrial clusters have been visiting many times to visit Zheng.

Women's trousers have become the "gold stamping card" of Zhengzhou's clothing industry in the national garment industry.

The development of industry is inseparable from a group of enterprisers with lofty aspirations.

Chen Yongbin, the helmsman of Zhengzhou's leading costume, has been struggling for 18 years in the clothing industry. As the vice president of the China clothing association, he often talks with famous domestic enterprises such as YOUNGOR and seven wolves, and has a unique view on the development of Zhengzhou's clothing industry.

He told reporters that Zhengzhou can continue to move towards the goal of "Central China's fashion capital" after successfully creating the "capital of Chinese pants industry".

A large number of trousers industry entrepreneurs such as Zhengzhou's "Ya Li Da" boss, Zhao Sunli, "boss of Hou Jianchao", "ESEY" boss Liu Tao and so on, are also dreaming of making Zhengzhou's clothing brand bigger and stronger.

The name of Zhengzhou women's trousers also attracts many foreign enterprises to develop Zheng.

At present, Xi'an's "Song Yao" has moved the production and design links to Zhengzhou. "Zhuang Li" moved the production base to Zhengzhou. Shijiazhuang's "colorful people" set up the marketing center in Zhengzhou; Guangzhou "Huaxia dragon" and many other design and R & D centers have set up sub centers in Zhengzhou, and many of the Zhengzhou's design studios have also undertaken the clothing design business of Hangzhou, Wuhan, Shijiazhuang and Shijiazhuang.

Not only did women's pants outshine others, but also Zhengzhou men's wear and men's trousers enterprises such as "Sen Sen", "five clouds", "deyston" and "fl."

After receiving "China's famous trademark", "Sen Sen" denounced heavy gold to hire international star Donnie Yen as the image spokesman. Not long ago, "Fu Lai Jia Jia" also signed the movie king Xia Yu as the image spokesman.

Facing the rapid development of Zhengzhou trousers industry, the head of China Garment Association thinks that from the industry chain of trousers industry, including sewing equipment, accessories, design and development, production and processing, management consulting and other links, Zhengzhou, with its unique regional advantages and strong industrial foundation, has formed the most complete and dynamic industry chain of trousers industry in China.

Label regional brands for Zhengzhou

Throughout the country, in the development of garment industry clusters, governments everywhere are very supportive of advocating the creation of regional brands.

In recent years, with the guidance and promotion of government and trade associations, industrial clusters often appear in regional brand images, and frequently appear in Regional Publicity and promotion, exhibition, display and even product identification.

Regional brand advocacy is most prominent in Zhejiang and Guangdong.

Shengzhou, a famous city in China, has been promoting the regional brand promotion of "Shengzhou ties" through the annual "tie ties and silk products Expo" held annually in China. The regional brands and geographical indications of Guangdong's "Junan Cowboy" have also won wide attention from domestic counterparts.

Haining's "leather capital of China" and Chengdu's "women's shoes city of China" are more impressive.

What efforts should Zhengzhou make to win the golden signboard of "China's trousers industry capital"? The industry believes that with the development and expansion of clusters, many garment industry clusters will be concentrated by single production enterprises, and the enterprises will be gathered in all links of the industrial chain.

Chen Yongbin, Zhao Sunli and many other clothing industry entrepreneurs suggested that well-known industrial products could be popularized through market penetration and become the symbol of the city, just like appliances in Qingdao and jackets in Jinjiang.

They suggested that our city should further strengthen the city's industrial cultural symbols, such as the establishment of "Zhengzhou trousers industry" sculpture at the entrance and exit of the city, and the construction of the "China trousers industry building" and the costume creative design Park, and try to hold the influential fashion exhibition fair such as "Zhengzhou fashion week of China" and so on, so as to increase the industry coordinates of Zhengzhou trousers industry and garment industry.

Dr. Wei Lin, vice president of China Garment Association, believes that the advantages of a region and its cultural background complement each other. Whether Zhengzhou can cultivate more famous and strong brands at home and abroad is the key to win the "pants industry in China".

In addition, further enhancing the efficiency of industrial clusters to minimize the operating costs of individual enterprises and brands and promote innovation will also affect the endogenous driving force of the development of Zhengzhou trousers industry.