Shanghai Clothing Industry Survey: Autumn Clothing Rose 10%

Autumn listing price rose 10%

The latest market of garment industry is concerned again.

If you want to buy the latest autumn wear this year, I'm afraid I'll pay more money than usual.

What is the bottom line of the price increase in clothing manufacturing and sales industry? Will clothing prices continue to rise? Today we will reveal the price of autumn clothes.

Shanghai is one of the largest clothing consumer markets in the country. The clothing price of the Shanghai market has also become the weathervane of the domestic garment industry.

In a number of clothing stores located on Moutai street, Shanghai, Moutai (600519, Guba) road, the reporter saw that with the end of summer, the new autumn clothing has occupied most of the counters.

These new clothes have a common feature, that is, the price increase is about 10%.

Some of the old products that have been sold have also risen to varying degrees.

Some brand products, such as Lining brand, are said to be up 7.8% in the fourth quarter and 17.9% in clothing.

The reporter asked, how much is the beginning of this year? What is the end of last year?

Salesperson: when we were in May last year, it was 118 yuan, and now it will be 158 yuan.

It was 138 yuan before May 31st, and now it is 158 yuan.

Reporter: clothes will be on sale in autumn and winter. How much is expected to increase?

Tang Jihong, deputy general manager of Shanghai garments Group Import and Export Co., Ltd., said that all kinds of clothes may be different, which may be around 10%.

Reporters at a number of clothing stores found that the rise in clothing prices is not caused by strong demand.

On the contrary, due to price increases, autumn clothing met consumers' cold shoulder.

In some clothing stores, reporters saw that many new salesmen were doing nothing because of the cold business of new product sales.

Salesperson: there must be a slight impact. Your price has gone up. Customers will come in to buy it. Our prices must go up a bit.

Business is hard now.

Customer: I used to buy 35 new clothes every month. Now I have to watch my wallet. This year's purchase plan is much less than last year. I buy one or two fewer pieces every month.

A sales record sheet of a clothing store that the reporter saw showed that a man's T-shirt product was sold very well at the time of selling at 118 yuan, but now it is unmarketable because of the price increase.

Reporter: 118 yuan will sell well, 138 yuan can also sell 12 pieces this month?

Salesperson: not 12, it's 2.

Interviewer: 2 pieces a month?

Salesperson: well.

You see this is not good.

Reporter: now 158 yuan, not sold for more than 2 months.

Salesperson: No.

High priced cotton is still not digested. Costumes remain high.

We know that clothing is the main body.

According to the insiders, in fact, most of the autumn clothes are made of spring cotton, but most of the listed garments are bought at the beginning of the year, so the impact of cotton price drop has not been pmitted to the finished garments.

Many enterprises are still in the stage of raw material de stocking.

As cotton prices soared last year, many cotton companies blindly hoarded a lot of cotton. Now the fall in cotton prices has resulted in a large increase in production costs and a rise in product prices.

Shanghai clothing group

Gu Ping, chairman of Shanghai clothing (Group) Co., Ltd., said that although cotton was reduced in the first half of the year, it was still high in the first quarter of this year, and many enterprises had entered a lot of goods at high prices.

Now the production is to digest this high priced cotton.

So from the cost point of view, there is no use of cheap cotton at present.

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At present, the share of cotton prices in clothing prices has dropped to about two or three, and the impact of cotton prices on clothing prices is decreasing.

However, the high cost of human resources has become the main cost of garment enterprises to increase rapidly this year, and even has the momentum of exceeding the cost of cotton.

Since the beginning of this year, the labor cost of many enterprises has increased by about 3.

The fall in cotton prices on the future cost reduction of enterprises has been destroyed by the rise in labor costs.

Gu Ping, chairman of Shanghai garments (Group) Co., Ltd., said that there are many factors that affect the price of clothing. The price of cotton accounts for the price of the whole garment at 20%-30%. There are many other factors, especially the influence of manual labor, and the cost of labor is very high now.

Tang Jihong, deputy general manager of Shanghai garments Group Import and Export Co. Ltd. said that the cost of cotton cloth generally accounts for about 20% of the clothing price.

However, the cost of foreign workers should be increased and the total cost of clothing will be 30%-100%, so the price of clothing will not be lowered for the time being.

Cotton price fluctuations affect garment factories looking for alternative ingredients

The fall in cotton prices has not only reduced the cost of garment enterprises, but also brought about a serious consequence: the orders of garment enterprises are now decreasing rapidly, because downstream customers are looking forward to the stability of cotton prices before they place the order.

Garment enterprises are facing the dual squeeze of high upstream cost and low demand.

Continue to look at the survey.

The result of the fall in cotton prices is not the decline in clothing costs, but the shrinking of orders.

According to industry estimates, the clothing industry's orders fell 10% to 20% year-on-year this year.

A children's clothing company said that the total sum of orders for spring and summer and autumn and winter this year is only 3/5 of last year.

Lu Longsheng, chairman of Shanghai Pegasus import and Export Co., said that we thought that the price of cotton would come down, and the order would be a little more. But the guests did not think so. He thought that he would still have to decline, no order, and he would place an order immediately when the price increased.

He is afraid of rising, orders are given to you, the risk is pferred to me, I have no way to pick up the list will have to do.

Now the price has dropped down. I don't have many bills. I want to ask him. He says the price will go down.

Wang said that the biggest problem facing small businesses is that their orders are losses, because its bargaining power is relatively weak, and its ability to digest costs is relatively weak. Therefore, when foreign customers do not raise their prices, the pressure of placing orders is relatively large, or they will continue to produce losses, or they will not take orders.

In order to avoid the damage caused by cotton prices, some garment enterprises began to replace cotton with new materials and new technology.

When the cotton price fluctuates greatly, reducing the amount of cotton and increasing the material of chemical fibre can save a lot of material cost for the manufacturers.

According to statistics, when the cotton price was up to 30000 yuan per ton last year, the price of PET staple widely used in fabrics was only about 15000 yuan, and the price difference between them was nearly doubled.

Tang Jihong, deputy general manager of Shanghai garments Group Import and Export Co., Ltd., said that the second was the increase in cotton prices at the end of last year. Merchants adopted some of the alternative fabrics, reduced the pure cotton products and introduced some chemical fibers.

So the amount of flower used is reduced.

Wang Qianjin said that last year, because of the substitution of chemical fiber, the consumption of cotton in general should be reduced by about 300 thousand tons, equivalent to 3 points in cotton consumption.

In addition to effectively reducing costs, new products can also expand sales and increase profits.

A number of garment enterprises say that consumers are more concerned about the style and design of clothing. The price of clothing is directly proportional to that. As long as there are good design and production processes, the general clothing can also be sold at a high price.

Cui Lixing, deputy general manager of Shanghai funda Garment Co. Ltd. said that the selling price would be raised at least two or three times.

Generally it is 3000-5000 yuan.

Interviewer: how much is it without ordinary technology?

Cui Lixing, deputy general manager of Shanghai funda Garment Co. Ltd. said that if it did not, it would be about seven hundred or eight hundred.