Jiangsu Textile And Garment Enterprises Achieve "Trillion Industries"

"After five years of development in 11th Five-Year, the total output value of Jiangsu's textile and garment industry has exceeded one trillion yuan." Xie Ming, President of Jiangsu Textile Industry Association, said that "trillions of industries" is the result of joint efforts of Jiangsu textile and garment enterprises, among which brand enterprises undoubtedly played a role. Bellwether Function. Reporters have been in deep contact with excellent entrepreneurs in Jiangsu. They are Jiangsu garment enterprises. epitome They have a lot in common. Steady Steadfast and steadfast. Passion There are responsibilities and differences. In the upcoming thirteenth Jiangsu international clothing festival, they will make full appearances to show Jiangsu's textile and fashion demeanor.

　 Old brand new shoots

A group of old entrepreneurs in Jiangsu started their business with a passion for entrepreneurship. They had gone through a difficult pioneering period and a pioneering period. Twenty or thirty years later, faced with the changes in consumer structure and consumption patterns, they not only failed to step down, but at the same time. Insight Market, keep abreast of market changes and shine new brilliance.

Yueda textile, a leading textile enterprise in Jiangsu, has always had a dream of creating terminal brands. After a long period of market research, Yueda decided to launch the outdoor leisure clothing LUCK& JOURNEY this year. Wu Yonghua, general manager of Yueda Textile Group (Shanghai) fashion brand operation center, told reporters that Yueda textile is a high-tech large textile enterprise invested by Yueda group, which integrates textiles, home textiles, knitted garments and industrial textiles. Yueda textile hopes to start with outdoor recreation, especially the customers of self driving customers will be their target customers. This fall, the first batch of LUCK& JOURNEY products will be opened to consumers with the opening of the counters, and will be tested by the market.

ERQ, meaning to enjoy the real quality, is the jeans brand of the black peony. In the words of Li Donglin, general manager of black peony international fashion dress Co., Ltd., "we only make jeans, and we want to be China's first jeans brand." The first name is not a vision, but a conclusion based on the resources it can manipulate and the analysis of market data. "The domestic jeans market is very large, so far there has never been an absolute leading brand of jeans." Li Donglin believes that this market structure provides a favorable opportunity for ERQ to achieve its goals.

　　 New talent strength

Facing the fierce competition in the domestic market and the increasingly thin export market, many enterprises are still willing to face the former, because only the brand is the long-term vitality of the enterprise.

Alton is a combination of its own characteristics of the SPA mode of flexible use and success. Alston's franchisee is only an investor, and all terminal stores are managed by the company. The franchisee can receive SMS every day, and will make a settlement with the franchisee once a week. No wonder investment is so rapid and effortless. Unlike aldton's model based on the market, the brand of Suzhou's Brocade Industrial Co. Ltd. is famous for its high quality. According to Pan Jinchao, general manager of the company, Kam Chao is the same as the traditional garment enterprise, and started OEM on the OEM. The difference is that Kam Chao is a high starting point in the OEM stage. The shirts produced by Kam Chao are all sewn by hand, and all the accessories are imported. The terminal is cut from the Golden Eagle system, priced at about 2000 yuan, and the highest price is nearly 10000 yuan. Each step highlights the high quality of Lanwei.

In Jiangsu, in addition to excellent clothing enterprises, there are many well-known national specialized markets, including China Clothing City, the Oriental Silk Market and so on. "The future Jiangsu clothing business card may add Nanjing's" Lu Kou fur global procurement port. " Liu Xingkui, general manager of Nanjing Lu Kou fur business management Co., Ltd. confidently expressed. The project was planned as early as 2007, and now the first batch of merchants have all been settled in July. {page_break}

　　 New mode, new management, new atmosphere

In terms of mode innovation, Alston and red bean have the same idea. Both of them have learned the concept of fast fashion, such as ZARA and UNIQLO. It is understood that the new series of men's wear launched by red bean this year is targeted at the core business area of a second tier city, with a shop area of more than 200 square meters, and a joint mode with franchisees. What we have done is to open a large store with a large quantity of money, a buying system, and a terminal to react quickly.

As a rising star, Alton is innovating in the existing SPA mode with its own characteristics. Aldun used franchisees to invest. The direct management mode of enterprises not only solves the problem of shortage of funds, but also fully controls the terminal control. The company also set up a venture capital fund. All employees invest money together and start shop. At the end of the year, they will pay dividends according to their operating profit and investment ratio. In this way, every employee is a "boss", and enthusiasm is unquestionable. Alsdun has its own way to address the terminal location, that is, the core business circle opens a large shop, the second business circle opens many shops, focuses on the principle of city centralized shop, and breaks the regional market one after another. At the county level, a street in Zhangjiagang opened two shops on the street and at the end of the street. Aldton for marketing accuracy It is also a must. Many companies are promoting VIP marketing, but none of them is as effective as Alton. At present, there are 500 thousand effective members in Alston, and all sales promotions are aimed at members only.

　 Realize the business way of "only being advanced"

Jiangsu tiger leopard group is so evaluation of its own business, "we need to be advanced, but not martyrs." This is not the personality of tiger leopard, but the commonality of Jiangsu clothing enterprises, and is their successful business way.

In the eyes of Jiang Yingchun, general manager of Jiangsu tiger leopard group, the most famous business card of tiger leopard is its own father, Jiang Maoyuan. From a small detail, we can see that the management of tiger leopard group is meticulous: from the beginning of the company's establishment in 1989, Jiang Maoyuan asked employees to arrange bicycles in different districts according to their type and color. Now 23 years later, this rule has been implemented as usual. Jiang Yingchun said he inherited eighty or ninety of his father's style. One step at a time, from the grassroots to the middle level, and then to the general manager, Jiang Yingchun is familiar with all aspects of the operation of the enterprise. Jiang Yingchun believes that tradition does not mean backwardness, and is not eager to go public after receiving her father's baton. She thinks that when it is not ready, listing may bring many problems. If tiger leopard comes into stock in three or four years, it will represent all kinds of conditions.

Qi Qiulan, the founder of Suzhou luck lucky silk Co., Ltd., with her high-end women's dress, embroidered in Shanghai World Expo, attracted the attention of many shopping malls. However, Qi Chiu LAN kept her sober mind in her joy and did not rush to enter the shopping mall. The market is not long enough. We should expand the channel after a period of market inspection and adjustment. Ma Jinfang, chairman of Limited by Share Ltd of Yihe, has repeatedly appealed to Chinese clothing entrepreneurs to concentrate on their work in depth and do not rush to make quick gains and gains. First of all, they will do well in product research and development, and improve their quality awareness and technological content.

　　 Inheriting national culture

Jiangsu clothing entrepreneurs are not only businessmen, but also cultural successors. Even if there is no commercial value for cultural heritage, they feel that this undertaking can continue like a brand for hundreds of years.

Museums are the best carriers of culture. In the two day interview, the reporter learned about 3 museums, including the Yihe Museum of professional wear, the Silk Museum of LAN Zi embroidery and the fur Museum of the global purchase port of Lu Kou fur. Yihe Museum of professional wear is the 3 most mature one. It opened in May 16, 2009, divided into the ancient history museum, the modern museum and the future science and Technology Museum. Suzhou's silk culture raised Qi Qiulan's Ruixiang, and the silk culture museum invested by Rui Fuxiang is under construction. It is expected to be divided into 3 parts: silk culture development history, silk innovation product display and Ruixiang VIP customer reception center. The relationship between Lu Kou and fur in Nanjing has a long history. Since Zhu Yuanzhang set up the world's cobbler in Jiangning, Lu Kou has become the famous "hometown of fur" in southern China.

Nanjing Zhongguancun real estate not only needs to gather up the technicians of the "fur town" to develop the local fur cluster economy, but also to build fur Museum, which includes historical articles, Lu Kou articles and Nanjing articles, which will become a bright spot in the purchase of port fur. Consumers can not only shop and relax, but also understand the history and technology of fur development.