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    Logistics Case Analysis: Third Party Logistics

    2011/8/26 17:13:00 81

    Logistics Logistics Case

    According to the survey, the output value of China's future logistics market should be over 4 trillion, and the growth rate should be 5%. The third party logistics market has huge potential and lurks huge profit margins.

    So, from

    market

    In the big context, the third party logistics company must have money to earn.


    How to make money? What is called "making money and having money"? I think the way of making money and development of 3PL company can be summed up as follows: first, honesty and faithfully speaking, the integrity of 3PL company is the real concern in recent years.

    It can be seen that whenever 3PL companies can develop rapidly, they are more honest, and are better qualified logistics companies.


    With the rapid formation of the "buyer's market" in the logistics industry,

    Logistics industry

    With the increasingly fierce competition, 3PL companies, which are "bad reputation", are hard to make money, and the chance of making money by honest logistics companies will increase. Secondly, service first is an old topic. But the most talked about and the least done, many logistics companies will lose on this "service".


    After countless setups, 3PL companies have to work hard on services.

    In the final analysis, the core of logistics enterprises is service. The products of logistics enterprises are services. Logistics enterprises sell services, and the competition of logistics enterprises has been concentrated on the service of plucent state.

    "Service" is ready, and money is made.


    Third, abide by the regulations. Many 3PL companies play the "edge ball" of "Regulations", such as overload and overrun pportation, which is a very important way for some 3PL companies to make money.


    But in the short term, some of the money earned is a huge loss in the long run.

    Such as overload competition caused by the vicious competition in the industry, so that no one can make money.

    Compliance with regulations not only has long-term benefits for the national society, but also for the logistics companies themselves.

    "Legitimate money making" is the permanent solution.


    Fourth, the system is flexible and fast.

    domestic

    Most of the 3PL companies that develop are private logistics enterprises with flexible systems and scientific management methods.

    They have introduced a large number of highly educated management personnel and boldly opened new talents, such as Yuan Cheng, Bao Bao, Hua Yu, Da Tian and so on.


    The development of logistics can be said to be changing with each passing day, with rapid innovation and full marketization.

    3PL company should adopt flexible system, change with the change of market and customers, seize the opportunity of making rapid changes, and make the right choice at any time.


    Fifthly, to ensure 15% gross profit logistics is a kind of service, service is valuable, and too low price for competition will only produce "bean curd residue project".


    According to the survey, the profit of 3PL company is only about 7%, about 60% of the profit margin, the basic profit and loss balance is about 15%, and the loss is about 18%.


    The gross profit of 3PL enterprises should not be less than 15%. This is the consensus of all 3PL companies in the past 2 years, otherwise it will lose money.

    The 6 percentage point tax rate and the 6 percentage point management fee (the management standard enterprise is around 5 percentage point), plus other expenses, the cost of 3PL company is about 13 percentage points.

    Therefore, 3PL companies whose gross margins are below 15% will have no money to make.

    {page_break}


    Six, experts in Applied Information Systems say, "the soul of logistics lies in the system".

    Logistics is different from the traditional pportation industry. Its essence is that logistics has advanced logistics information system. The rapid development of logistics has also benefited from the rapid rise of e-commerce, thanks to the rapid development of IT technology, thanks to some high-tech applications, such as GPS.


    Logistics development to today, perhaps only vehicles need people to "drive" outside, most of them can be completed by the system and mechanized fully automatic or semi-automatic operation.

    If 3PL company wants to make money, it must use advanced information system to arm itself and not to lag behind the times.


    Seventh, the success of resource integration logistics lies in the powerful integration of social resources.


    The first is the integration of external resources, including the integration of social vehicle resources, such as "contract system", "membership system" and "affiliation system"; the integration of social warehousing resources, such as the "lease system" and "joint construction system", as well as the "self management", "trusteeship" and "joint management" forms of warehousing; the integration of social human resources, such as the "hiring system", "cooperative system" and "franchise system".


    The two is internal resource integration, such as human resources integration, advanced project management mode, scientific performance evaluation index and incentive mechanism, especially for marketing personnel incentive mechanism.

    Others include multiple customer integration, multi line integration, multi product (product) integration, multi regional integration, multiple logistics links integration, and management cost integration.


    Finally, I want to say that 3PL company must stand at the same height as the owner enterprise, establish strategic partnership of supply chain with enterprises, and develop together to achieve a win-win situation. This is also the way of 3PL enterprise's growth, making money and developing.

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