Dalian MICE Industry: From "One Branch To The Show" To "Two Wings Flying Together"

Dalian Convention and exhibition industry started earlier in China, and it is one of the most active cities in China.

Since the reform and opening up, Dalian has made the exhibition economy perfect. City Services Function and speeding up the development of modern service industry. Especially during the "11th Five-Year" period, a complete system of mice policy was established. As a new industry, the exhibition industry has become a new growth point in Dalian's national economy.

The sustainable and healthy development of MICE industry in Dalian has benefited from the success of the "four changes", that is, the spanformation from exhibition management to coordinated service type, from the pursuit of quantity to the pursuit of scale, from simple extension to extensive operation to the improvement of quality and efficiency.

From management to coordination services

Dalian is an early city with local rules and regulations to establish Convention and exhibition management. In April 1999, the general office of the Dalian municipal government spanmitted the "Dalian exhibition management measures" of the Municipal Economic and Trade Commission, the Trade Promotion Council and the trade and Industry Bureau. After the implementation of the administrative licensing law of the People's Republic of China in July 2004, Dalian no longer approvals the items one by one. But in the face of the increasing number of exhibitions and the increasingly serious situation of repeated exhibitions, Dalian changed its concept and changed from approval to policy guidance. The municipal government issued the guidance catalogue for the development of MICE industry in Dalian during the "11th Five-Year" period, and made clear the encouraging and restricted exhibition projects and corresponding policies. Focusing on the development of Dalian's superior industries and the adjustment of industrial structure, we should strive to cultivate brand exhibitions with international influence, and guide the development of the exhibition industry to legalization, industrialization, marketization and internationalization, focusing on coordination, service and communication, marking the new stage of standardized management of Dalian Convention and Exhibition industry.

Upgrading scale and quality

The development of urban convention and exhibition economy depends not on quantity, but on scale and quality. Dalian attaches great importance to Convention and exhibition resources Integration, focusing on cultivating Convention and exhibition brands.

Before 2007, there were about 20 industrial exhibitions in Dalian. Dalian coordinated and guided the new road of CO opetition and competition. Due to the rejection of the non industrial exhibition contents of the original exhibitions, the industrial characteristics were more significant. The "Dalian import and export commodities fair and Dalian International Industrial Exposition" has become the largest industrial scale and the most complete industrial exposition in Dalian.

In 1988, the first Dalian fashion fair and the Dalian International Fashion Festival were held. After years of nurturing and development, the Dalian Clothing Fair passed the international exhibition certification in 2002 and became the first clothing exhibition in China to be certified by UFI. Costume Fair The standardized operation has reached the international standard and expanded the international influence of the exhibition. In 2006, the exhibition was co sponsored by the Ministry of Commerce, the China Textile Industry Association and the Dalian Municipal People's government. It has become the "publishing window for overseas brands to enter the Chinese market and the trend of popularity, and the incubator base for domestic independent brands". The success of the clothing festival and Clothing Fair has promoted the development of Dalian's clothing industry. According to statistics, compared with 1988, the total output value of Dalian's garment industry has increased 17.79 times, and its profit has increased by 10.74 times. By the end of 2010, Dalian had more than 300 garment enterprises above Designated Size, and the market competitiveness was significantly improved.