Fashion Investors Pick Up Stars At That Time.

Aza, a Chinese investor, is no exception in investment. It is said that it is the era of universal PE/VC. No one in the circle of friends should be invested in a wide range of friends.

In addition to those large foreign households such as Caire, Blackstone, etc., there are also large and small, private,

In my circle of friends, there were so many sudden changes, some of which shifted from the brand of consumer goods, some from overseas investment banks, and more of the entrepreneurs of listed companies, turning around to open up the second battlefield.

Recently, the items they discussed with me are all about Chinese consumer goods, and what I can give is naturally the opinion of fashion industry.

An angel investor is investing in China's emerging designers.

This is certainly a good thing.

Money is the weakness of many domestic designers. No money, no fabric, no fabric, no quality.

Same craft and

So you give them money so that they can expand their production scale, but the market will not increase.

The characteristics of independent designers are to seek novelty and seek common ground, while ordinary consumers only regard their design as part of the icing on the wardrobe, not from Monday to Friday.

How about asking them to create a popular brand suitable for fashionable white-collar workers? If I were, I would rather excavate talents from existing brands.

The independent designer in China is a new generation, and the oldest is just thirty.

Most of them graduated from overseas design institutes and began to build up their own small brands.

There is little experience in the operation and operation of big brands. The only thing that can be said is that during the internship, some odd jobs have been done in several famous brands.

As a kind of technical work, the most important thing is practice and hands-on experience.

You still have to let independent designers make a living, and don't get out of your money.

After dispelling the idea, they were reluctant to give up and let me make their decisions. It seems that the fashion industry is attracting more than just fashionable people.

If you have enough money, it is better to learn from the Fosun Group's acquisition of the Greek brand Folli Follie, which is the first case of Chinese entering the world of luxury goods and light luxury goods.

The earlier Hongkong investors Silas Chou people invested in brands such as Tommy Hilfiger and Michael Kors were no inspiring cases.

It is better to set up an ambition to buy Chaumet and tell the news to Cartier!

As for small investors, it is not as difficult as OEM.

Finally, I want to talk about a business that everyone can see but dare not do: the star joint brand.

Overseas Jessica Simpson and Olsen Twins, the Hollywood's second-class stars who have been placed in the last few pages of gossip magazines, have become famous because they have run their own fashion brands.

In China, this field is almost blank. No one else sells T-shirts, but no one treats it as a moneymaking business.

Nowadays, domestic stars are shining and picking stars.