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    2011 Shanghai Needle Fair: A Lot Of Harvest, But More Needs.

    2011/8/30 11:11:00 37

    2011 Shanghai Needles Fair Harvest Needs

    At the end of 11th Five-Year, the proportion of knitted products in three major fields of clothing, decoration and industry was greatly improved, accounting for 55% of the clothing, accounting for about 15% of the proportion of decoration, and about 20% of the industrial value. The total fiber processing volume was 13 million 500 thousand tons, accounting for about 41 million 300 thousand tons of fiber processing in the entire textile industry, while China accounted for half of the world's fiber processing. Therefore, the amount of China's knitting fiber processing accounts for 1/6 of the world's processing volume. 1/3


    Despite the remarkable achievements over the past few years, in Chen Weikang's view, the current Exhibition scale Still relatively small, and the rapid development of the knitting industry does not match. "The proportion of knitting in the whole industry is huge, and the number of knitted fabrics has exceeded that of the finished products on the final export products. Knitted fabrics have been covered in three major applications of textile, clothing, home textiles and industrial use. From the scale of the industry, the knitting exhibition should be compared with CHIC (China International Clothing and fashion exhibition), but now they are far apart, but we have this ambition. " Chen Weikang said.


    Yang Shibin has the same understanding. Despite the outstanding achievements of the knitting industry during the "11th Five-Year" period, the rising cost of labor and the intensification of competition with neighboring countries have led the industry to spanform in 12th Five-Year. In this regard, he believes that "11th Five-Year" is high-speed development, "12th Five-Year" should be efficient development.


    Yang Shibin said: "there are several ways to achieve effective development. First of all, the adoption of industry chain The way to cooperate is to shorten the production cycle, increase production efficiency and reduce production costs. Secondly, improve the production efficiency of enterprises. In 2005, the per capita labor productivity of the industry was 169 thousand and 600 yuan / person, increased to 316 thousand and 300 yuan / person in 2010, and the goal of 12th Five-Year is to reach 600 thousand yuan / person.


    In addition, it also needs to be changed. Marketing mode To improve efficiency. In Yang Shibin's eyes, the time has come for China to change its business model. "Many things in China are more expensive than foreign countries. Why?" It's about marketing mode. " He suggested that in the future, in the process of improving the marketing network, we should consider developing network sales. As for the knitting industry, socks (especially men's socks) are very suitable for online sales, because standardization is very high. Yang Shibin believes that Internet sales will have a greater impact on the industry in the future.


     

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