Lady's Fashion Brand

In China's national economy and society

The Limited by Share Ltd is a pure women's clothing company dedicated to high-end women's wear market.

Since its establishment, the company has been determined to "lead the high-end women's clothing brand in China and become the leader of the women's clothing industry".

The listing of the shares will become a follow-up to Semir.

Three brands build high-end women's clothing well-known enterprises

The company adopts multi brand development strategy. The three core brands include self brand "long Zi" and "Rhine", as well as "authorized brand" in China.

The three brands complement each other in brand positioning, design style and target customers, so that the company can occupy the market to a greater extent and disperse the company's business risks.

According to the company's introduction, the three high-end women's wear brands, respectively, interpret the different understanding of fashion. The most obvious feature of the design style is to use a perfect cut to reflect a simple charm, blend in the exquisite techniques of the exquisite workmanship, hand stitch the details, and incorporate the European concept into the design.

The three major brands currently run by the company are high-end women's clothing brands. The retail prices of the main products are between 2000 and 5500 yuan. In terms of quality, price and consumer groups, they are similar to those of Baozi and Mass Phil, and are the first group of independent high-end women's clothing brands in China.

The high-end women's clothing brand has a higher gross profit rate than the general women's clothing brand. From 2008 to 2010, the gross profit margin of the company was 50.82%, 54.47%, 56.71%, and the gross profit margin was rising steadily. At the same time, the company's design, operation and management capabilities continued to improve as the company's three high-end brands gained popularity and influence, and the company's operating level showed a good growth trend.

In 2008, 2009 and 2010, the operating income of the company was 222 million 617 thousand and 600 yuan, 308 million 998 thousand and 500 yuan and 559 million 146 thousand and 200 yuan respectively, with net profit of 74 million 110 thousand yuan, 90 million 209 thousand and 100 yuan and 152 million 117 thousand and 600 yuan respectively.

From 2008 to 2010, the annual compound growth rate of operating income and net profit was 58.48% and 43.27% respectively, and the growth advantage was very prominent. As a high-end women's clothing brand, the company has been recognized by consumers more and more.

The company's brand enjoys a high reputation and reputation in the market. According to the analysis report on the development of China's high-end women's clothing brand released by the China National Business Information Center, the company's "brand posture" brand ranks among the top in the country's high-end women's clothing brand status: in 2008, 2009 and 2010 1 September, its brand position is in high-end women's clothing.

Unique design to seize the commanding heights of women's clothing market

According to the prediction of relevant authoritative organizations, with the development of China's economy, China's clothing consumption is expected to grow from 15% to 20% in the next 5 to 10 years, which will bring great development opportunities to the garment industry.

In the women's clothing market, the annual retail sales of women's clothing in China are over 300 billion, with over 4 billion retail sales and huge market capacity.

Compared with men's wear brands, women's clothing brand concentration is relatively low, which is an opportunity for women's clothing brand development.

With the trend of individualization and rationalization of clothing consumption demand, it is particularly important for apparel enterprises to track customers' needs and adjust production plans in time to meet the increasing demands of customers.

Clothing production, especially women's clothing, is characterized by its style design. The designer's grasp of the fashion trend is particularly important. Because the new listing period is becoming shorter and shorter, the style design largely determines whether the consumers can be moved. Secondly, the structural design and process design, the structural design is tailored to the human body shape, fabric style, flower color and cloth, and process design is the key to improving the product quality and production efficiency.

For the group, leading design level has always been the company's pride.

The company insists on product independent design and development. Over the past three years, the company has invested more than 36 million yuan in product design and research and development.

In the fashion capital of Korea, the company has set up a R & D design center to understand the world's leading fashion vogue, attract the top professionals in the international fashion industry, and grasp the trend of the international fashion market.

The company designs thousands of color products every quarter, highlighting the company's strong design capability.

With the sustained and rapid growth of the national economy, the demand for medium and top grade clothing products will increase significantly. The strong domestic demand has become the most important factor for the steady growth of the domestic garment industry, and will continue to stimulate the sustained growth of the garment industry. A group of excellent garment enterprises will usher in a new wave of development.