The Two Generation Of Chinese Clothing Enterprises Brings Hope.

Han style clothing had a very brilliant time. In the 90s of last century, the Han style clothing rate headed by Taihe took the brand line first.

In 1997, Taihe clothing asked Qu Ying to make a brand endorsement at CCTV, and suddenly opened up popularity. Every household knew the Han faction brand.

However, a few years later, disorderly competition upset the pattern of Han style clothing.

Because

Hubei clothing enterprises only sold 1 yuan in annual sales of 500 million yuan, while Zhejiang had 7 yuan over 5 billion yuan.

How can Zhao Herong find his place in the country? The chairman of the Wuhan clothing trade association, speaking of the Han style enterprises, sighed, "it is enough to make millions of dollars every year."

The two generation brings hope.

Today, in the more than 1600 fashion clothing enterprises in Wuhan, enterprises established in the late 80s of last century are entering the "two generation" succession stage.

Chen Fei, general manager of Wuhan he Rong dress limited company, is a native of Shanghai. He was admitted to Shanghai International Studies University to study German. After graduation, he studied business management in Saar Prefecture, Germany.

Now, this enterprise, founded by Chen Fei's father-in-law and running for over 20 years, has been handed over to the couple. Chen Fei said, "my wife and I are divided into two main parts: the wife is the chief designer and I manage the operation.

The order in autumn will be managed by myself, and the quantity is doubled. "

"Rong Rong" was founded by my father-in-law, Zhao Herong, in 1992.

Clothing is a brand new industry for Chen Fei. He has been serving German enterprises and has been accustomed to high demands and clear system.

After arriving in Wuhan, he found that the income here was not too high. He could not ask too much for others to do so. He should combine institutionalization and humanized management.

"My main job now is sales and business management. No matter what the production is," post-80s "entrepreneurs will not manage.

The director of fashion design is my wife. She often visits Italy, France and other places.

We do things very seriously, referring to the international trend and building our own style.

Throughout the year, winter clothing has been designed, 300 designs have been designed, and some successful styles have been promoted.

In Wuhan, no one can compete with us in cotton clothing. "

Chen Fei's next major task is to investigate terminal customers and pave the way for the establishment of a monopoly system in the future.

He said, "it's very important for the boss to make clothes.

The last generation was busy making money and not systematized products. This is what our generation is going to accomplish, what kind of dishes the customers are going to offer, and the package service. "

He believes that only the sound system can develop in the long run.

The new boss has a good eye.

Unlike the previous generation of bosses, the new boss's educational background has generally improved, and about half have studied abroad.

The new leaders showed a "sense of heaviness" which did not match their age. They faced the problem of Han style clothing. They were more brutal than the competition in the 80s, and could no longer rely on copying or copying.