American Fashion Dealers Disguise Price Increases.

In recent days, the US consumer market has entered the school market. Selling season And American businesses are trying their best to cover up the fact that clothing prices are rising this autumn. They either call it a new fashion after reducing their clothing, or add it. cost The relatively low excipients carry out the so-called redesign.

Because of the rising cost of textile materials and labor, the retail price of American Apparel products has increased by an average of 10% this autumn. However, American manufacturers are worried that the struggling customers, who are struggling with the price increase due to the economic downturn, have come up with various measures to prevent consumers from perceiving the price increase.

In the industry view, cover up Price Rising is an old trick for the retail industry to maintain profits, such as raising the price to more than the actual needs, and then hanging out the price tag. However, raw material and labor costs have remained stable over the past 20 years, but the manufacturing cost of the textile and garment industry will increase by 10%~20% in the second half of this year, prompting retailers to come up with new strategies.

At present, the major retail stores in the United States have raised the prices of specific products and transferred some of the rising costs to consumers. In the face of the continuous rising of production costs, some American apparel retailers worry that the rising prices will cause customers to lose, so they begin to "transform" the styles and materials of clothing products.

Some manufacturers increase their clothing. suture Decorative buttons, or trimming, may increase the manufacturing cost by about US $1, but the selling price may increase by more than US $10.

The Abercrombie& Fitch, which sells mainly youth apparel, is known as its "redesigned" jeans, which is more flexible and flexible. The price is mostly priced at US $78 ~88 US dollars, up by about US $10 over last year. However, experts in the industry believe that these jeans are thin and difficult to guarantee.

Bill Melnick, head of SAI marketing strategy, a consumer behavior research firm in the US, said most Consumer It may not be possible to notice the strategy of hiding prices, but now consumers are very pragmatic. If they feel that these clothing products are not worth the money, they will not pay for them. American fashion dealers disguise price increases.