Spanish Apparel Sales Increased By 2.3% In The First Half Of 2011

according to Expansi n According to daily report, according to the statistics of KantarWorldpanel consulting company, the first half of this (2011) year Spanish apparel Sales grew by 2.3% over the same period last year, compared with 3.3% in the same period last year. Overcoat And other winter clothing discounts are far more attractive than the summer clothing discount, so the winter clothing sales account for a considerable proportion of the whole year.

The growth rate of sales between January and February reached 5%. Moreover, the most exciting industry was the fact that the sales of clothing industry showed the first positive growth since 2006, although the amplitude is only 1.2%, but it means that the economy is gradually improving: sales a year ago was negative 8.3%, while in the first half of 2009 it was negative 6.3%.

In addition, price declines are still in the first half of this (2011) year. Clothing sales The most important factor for growth is the average price per garment, which is 13.9 euros, down 1.4% from the same period last year, while the average price per dress in the first half of 2008 was 15.8 euros.

However, Kantar consulting company textile The manager of the market department does not deny that the decline of the price will make the industry unable to sustain its development. The trend of commodity price adjustment in this (2011) spring and summer shows that the share of low-priced clothing chain cities such as Primark, Shana and C&A is on the rise. In addition, although the price of raw materials is rising, Inditex, Mango and Cortefiel are also trying to maintain no price increases.

According to Nielsen's market data, the proportion of large specialized clothing chains in western countries in the first half of this year (37.3%) was 37.3% (30.8% in 2008), while the number of independent clothing stores in many brands was 29.2% (34.9% in 2008), and the market share of clothing sales in supermarkets, markets and large stores showed a slight decrease of 33.5%.

Despite the exhilarating sales performance in the first half of this year (2011), the industry pointed out that the consumer confidence index in the second quarter dropped by 1 percentage points compared with the first quarter, so it was considered that there was great uncertainty in the performance of the second half of the year. Winter clothing With higher unit price plus Christmas period as the main selling period, clothing sales in the second half of this year are decisive factors for the whole year's sales.