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    Professional, Exhibition Industry Survival Basis

    2011/9/3 9:08:00 41

    Professional Exhibition Industry Survival Basis

    What is the goal of exhibition engineering?

    How can the exhibition decoration engineering company further develop under the market economy environment?

    This is a vague problem that the exhibition decoration company is facing, which can not be clearly understood and solved.

    China's exhibition engineering and design and decoration companies have not been able to integrate with the international market for a long time, and have always been in a state of low quality and rough management.

    The fundamental reason is that they do not understand the status and development of international exhibition decoration companies, do not understand their management, operation mode and management concept, have no corresponding perfect organization and management structure and corresponding working rules, and have no relatively mature exhibition market and environment.

    We want to make our company consistent with the development of the modern market, and make our company more specialized and internationalized.

    We must pay attention to international exhibitions and decorating companies.

    advanced experience

    We must make a general analysis of the problems we have at present.

    And we will find a direction and goal for our future work.


    First, internationalization is the strategic goal of exhibition engineering.


    Under the influence of regional economic alliance and global economic integration, the term "internationalization" is becoming more and more popular in our daily life, work and business activities. It is no longer understood as an adjective, but gradually evolved into a quantifier. It refers to a high standard accepted and accepted by all countries through agreements and comparisons, which is relatively inclusive and absolutely advanced.

    Any organization and individual from localization to regionalization, to reach the international standard and recognized by peers, you will get the honor of creating a new world record at the Orlin PEAK games.

    Like any record, this standard is constantly being refreshed. If you do not keep pace with the times, you will regress to regionalization and localization and then be eliminated.

    Now, many of our companies are also champions of their own international companies.

    This company is generally understood as the internationalization of business scope and nature of operation rather than the internationalization of management and operation.

    The actual operation and management level only converge to localize or localize.

    The deviation of this idea has led to the fact that our industry has been complacent and has little understanding and does not want to understand the current international advanced experience and management level, so that the development level of our industry has been very lagging behind.

    The level of contract business and operation is very unsystematic. The scope of business is mostly unilateral or bilateral rather than multilateral.

    Service level, design level, production level and material understanding ability are not very high.

    In the past few years, the entry of overseas joint ventures has brought us some different management experiences.

    With the further opening up, more advanced management concepts and methods abroad will be introduced gradually, as well as our exhibition decoration engineering company.

    Internationalization

    The turning point of this kind of thought and the assurance of opportunity are the beginning of the rapid and healthy development of the industry.


    Two, specialization is the basis for the survival of the industry.


    At present, most of our exhibition engineering design, production and decoration companies can be said to be very unprofessional.

    This can be seen from the two aspects of the industry's external environment and internal itself.

    First of all, exhibition is regarded as a new industry in our country. Compared with the practical experience and theoretical research of the industry, the exhibition is relatively weak and backward.

    The exhibition market is less developed than the western developed countries.

    But driven by high profits, many people have invested in this industry.

    The exhibition decoration is a very prominent industry department in the whole process of the exhibition, and the working links in this department include: contract business; understanding the intentions of the other side; prop design; cost quotation; material procurement; prop production; installation and installation, etc. according to different processes, the various business parts are divided into different parts, which is the various professions in our exhibition engineering construction and decoration.

    Specialization means that these processes and business segments are more scientific and reasonable through continuous research and improvement.

    Design level, material utilization and construction effect are always leading and standing at the forefront of this industry.

    At present, in China, because the specialization degree of the exhibition team is not high, the personnel involved in this industry are very complicated, and because the exhibition decoration industry has no access system, there are a lot of decoration teams that can be registered.

    Only one place of China International Exhibition Center was affected by the SARS epidemic last year, but there were more than 1200 decoration teams registered there.

    In April this year, I went to the COEX comprehensive exhibition hall in Seoul, South Korea to decorate and build the China export commodities exhibition. During the negotiation and handling process, I realized the preciseness and professionalism of the Korean exhibition hall and exhibition decoration company.

    First, there are only 30 decoration companies in Korea Exhibition Center, all of which are strictly certified, and have quality and large exhibition companies.

    And general exhibition decoration companies and foreign companies are not allowed to enter.

    The company that guarantees our construction is one of the 30. In addition to the certificate of origin for the decoration materials provided by this company, we should also issue a fire safety certificate for the materials used by the relevant authorities.

    If they are not exact or controversial, these materials should be processed on the spot and photographed and archived.

    This is done in order to ensure safety.

    Two is to further ensure that only a certain professional level of exhibition decoration companies can enter professional exhibition hall for decoration.

    This ensures the high professional level of the exhibition.


    Specialized management is an important prerequisite for professional construction and operation.

    To create a management and operation team of specialized exhibition related departments is not only the exhibition decoration engineering department, but also the top priority of our exhibition industry at present. Only by improving the management level of exhibition organization, construction, service and other aspects can we accelerate the internationalization process of our exhibition industry.

    To enhance the status and influence of China's exhibition industry in the international exhibition industry, and to create China's own international professional exhibition decoration team and famous in the tide of global economic integration.

    Brand exhibition


    Three, standardization is a rigorous scientific attitude.


    Standardization is a uniform, reasonable and scientific standard stipulated in the aspects of product quality, specifications, parts and components in order to meet the needs of scientific development and reasonable organization of production.

    At present, because there is no exhibition decoration quality supervision department in China, there is no corresponding audit in the use and construction structure of the exhibition decoration. Most of the exhibition companies have artistic directors, and the duties of art directors are mostly responsible for creative and visual surface effects, while ignoring the connotation of decoration structure and material quality.

    This has left a huge potential safety hazard for the stadium.

    The props and wires that we installed are generally hidden in wooden structures, and the materials for entering the museum are basically not treated by fire. In order to reduce costs, the use of low quality materials, all kinds of inferior paints and adhesives, forklifts and conveyance trucks have great impact on environmental protection.

    So that when we enter the hall, we are choked with tears.

    In developed countries, vehicles must be powered by electricity and flammable gases.

    The backwardness of construction machinery and means has caused many of our workers to act recklessly, increasing the risk of personnel.

    But this behavior will even be praised by many managers.

    In addition, the non standardization of production technology can only bring two consequences to the product, one is a lot of amazing waste, and the two is the crude production in production.

    At the end of 80s, I bought a set of Japanese pioneer VCD from the duty-free shop of diplomatic personnel.

    After opening the package, there is a small plastic bag, which is made of fine, oxidized self tapping screws on the surface. Screws can be screwed on according to the drawings and the reserved holes.

    The distance between screws is strictly calculated, and the distance is wasted, which is far from affecting the firmness of the structure.

    The same standard is used for hundreds of thousands or even millions of products, and the results are understandable.

    If a screw is used in Xiao an, it will definitely affect the firmness of the structure and improve the repair rate of the product.

    In turn, if a screw is placed on a multi screw, the one million screws can be saved by US $fifty thousand according to the 5 cents of a screw, which is only one screw in the product.

    I have asked our workers, what standards do you have when you nail them?

    The answer is no, just based on feelings and experience without corresponding standards.

    It seems that our nails do not need money. I often see that a row of nails that have been cleaned and cleaned through three plywood are not fasten on wooden belts, hang in the back, and then staple a row. The distance between nails is not standard. There is no standard for using nails, so that nail guns can make hammers and self tapping screws.

    So our decoration often breaks down or even breaks down.

    It is unthinkable for a unit or department that has standardized and strict implementation of management procedures.


    Four, procedures and systematization are problems that need to be solved constantly.


    Programming refers to the sequence of operations arranged in our work.

    All procedures are not static, but are adjusted according to how to make the work more reasonable.

    Systematization is the integration of the same things in our work as a whole.

    Popularly speaking, it is a kind of reason.

    It can be said that information work is the beginning of our procedural work. By systematized work, it is the end of our work to give our decoration to users with satisfactory recognition.

    A large number of intelligence collection and analysis make our work in a harsh market environment, always in a position of knowledge and understanding.

    We always emphasize that we are living in the information society, but the intelligence we use for work is fragmented.

    In this regard, Japanese companies have set an example for us, and their emphasis on intelligence is sometimes even making a mountain out of a molehill.


    Reasonable work order and rationalism make our cost control greatly and make full use of our resources.

    It also prevents us from blindness and randomness in many tasks.

    The characteristic of exhibition decoration is to create different products with the technology we master.

    Our work objects, tasks, working environment and work characteristics are often different. This requires us to have a procedural working system as a guarantee, and every production link is controlled in a standardized way through the system.


    To sum up, the construction and development of our exhibition decoration team is inseparable from the strong development of our country's economic situation. It is inseparable from the progress and improvement of the overall exhibition environment. It is inseparable from the perfection of the exhibition system and the market mechanism. It is also inseparable from our own efforts and self-discipline and rigorous work style.

    Only by constantly improving the self-cultivation and service level of the staff in the exhibition decoration company can we make our work go to a new stage. Only by constantly communicating with and studying with international level companies can we really shorten the gap with the advanced level so as to get close to and reach the international standard in the near future.


     

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