How Can Shoes And Clothing Enterprises Play Fast New Marketing?

Luckily, when we were born, we met with the booming economic boom and caught a fast marketing train. The business owner played the role of the conductor. In order to reach the destination in advance, we launched the marketing war quietly, so the price war, advertising campaign, human race war and promotion war were all in a big way.

Expect the train to carry more passengers in a short stopover, but traditional marketing has been trapped, promotions, sometimes promoted but not sold, to maintain the high efficiency of the marketing car.

We must speed up, the price is appropriate, the service is super value, such a train can really adapt to the trend of the times.

Then, how should we adjust the factors such as fare, speed and service? How can we compete for more tourists?

Jump out of price and insight into consumer demand to make value-added services.

tradition

First of all, we need to have a deep insight into consumer demand. Sun Ziyun: "in the army and in the mind," finding the needs of the consumers is like finding the silk road leading to wealth. Next, the price is only a reference factor, not a decisive factor.

Otherwise, how can the value of famous brand be reflected? But compared with competitors, who can better satisfy the needs of consumers? This advantage is exactly what customers expect, and the most effective trick is to help customers increase their value.

Let's look at a case: popular beauty was originally an ordinary one.

At present, the footwear industry is increasingly competitive.

A family in Fujian

Activation terminal adds a spoonful of delicious chicken essence to advertising.

"Delicious! Good drink!" the picture is full of weird clothes, handsome men and women. From time to time, the big stars appear on the scene, causing people to shout and applaud! When we embrace pillows into dreamland, what kind of advertisements do we observe carefully and silently? What products are good? At this time, the brain is like white paper, which has already been forgotten. So, this invalid advertisement is equal to paying the bride price, not to marry a daughter-in-law. It's like burning money. How can we make advertisements taste tasty and shine in a lot of noisy information? This is an era of information flooding. When we turn on the TV with the remote control, the screen is accompanied by a loud voice.

The three points of my personal summary in Chenggong are:

1, refining memory points; advertising without memory is like boiled water with no taste. It can not be rooted in the minds of customers, nor can it resonate with customers. No one in the world wants to deal with strangers.

2, the terminal is vivid; the advertisement itself is boring; in fact, no one wants to see advertisements, but the advertisement of the terminal is alive and well, so long as the customer is close to greeting, it can make people feel more cordial, take the initiative to approach, and let the customers get the first floor.

3, enhance interaction; advertising can only be perceived, it seems that can not be interactive, such as increasing communication public relations activities, and interact with them, and enhance the communication between products and customers, so that customers will smile, after a satisfied smile is the beginning of sales.

At the spring and summer holidays this year, a new shoe and clothing company in Fujian went on the market and launched the "no fashion, no woman" terminal dissemination. On the test shoes stool, fashionable magazines were displayed, the pink wings on the shelves, the heels attached to the wings of flying, and the butterflies flying in the edge of the counter, and the green flowers in the corner of the counters were arranged.

Customers enter the store to send refreshing herbal tea. The whole shopping atmosphere creates a fashionable and beautiful home. At the same time, the interaction between shopping guide and customers encourages the trial to step on different floors and participate in the experience. As a result, the new products are greatly increased, compared with the same period last year, the sales volume has increased greatly. This achievement is actually the effect of chicken essence added in advertising.

Subdivision positioning customized to meet personalized needs

When doing sales, many business owners believe that the pursuit is quantity, often like expanding the entire product line, eating, drinking, playing, and everything is produced. At this time, it is also proudly emphasized that what we are doing now is diversification and cool headed analysis: do we sell well? Do we make money for everything?

In the Fujian market, the best selling chrysanthemum tea is the best selling chrysanthemum tea. The Tai Fu enterprise is the fairy grass honey. These are the NO1 of the regional market. They have a pair of invisible wings behind their success. Nowadays, the consumers are gradually becoming personalized. The professional demand for the products is increasing day by day, and the large number of products can not meet the needs of the whole people.

In terms of market segmentation, Haier group has launched a customized refrigerator, which is designed by consumers themselves and customized according to the requirements of consumers.

For example, consumers can customize their favorite appearance colors or built-in fridge according to the color of furniture or personal hobbies.

You can choose the appearance of the "golden Prince", the volume of the "big prince", the "European type" built-in, the "American style" line, and so on, so as to meet the different needs of the customers to the maximum.

Fifteen years ago, the annual output of Haier fridge exceeded 1 million for the first time. Less than 5 years later, the fridge was refreshed in one month.

Equivalent to Haier refrigerator annual production and sales of 1/3.

In the daily chemical industry, Unilever takes the lead in subdividing the sex, such as Qingyang, which is tailored for men.

When Anta positioned mass sports products, XTEP chose fashion sports.

Market segmentation does not mean abandoning the whole market, but forming its own unique selling point and competitiveness. In a competitive market, concentrating on strength and specialization will often bring you unexpected surprises.

Marketing is like a river, marketing is like swordsplay, how to be new? According to the different market environment, how to get the sword fast? The right way to win is to beat the other side. When we are deeply involved in price war, advertising campaign and promotion war, we may try new ways to find a way to improve marketing train after exhaustion.