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Qingdao Strives To Win The "Benchmarking" In The Domestic Exhibition Industry

2011/9/6 9:17:00 29

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Qingdao Domestic Exhibition Industry "Benchmarking"

In recent years, the exhibition scale of the second tier exhibition cities in China has generally increased, the industrial structure has been further optimized, the hard environment of facilities and the soft environment of service have also been improved.

It can be predicted that the future convention and exhibition economy will be more closely integrated into the national regional development strategy, and the competition among cities will become more intense.

This year is the beginning of the "12th Five-Year" period. The exhibition industry in Qingdao has reached a new starting point.

For our city, fierce competition means a new pattern of reshuffle, and also a new development opportunity.

We must correctly grasp the development and change of the situation at home and abroad, set up a global vision, aim at international standards, actively integrate into the national development strategy, participate in the development of regional co opetition, accelerate the formation of unique local advantages and core competitiveness of Qingdao, and strive to create a new situation for the leaping development of our convention and exhibition economy.

First of all, adhere to the scientific development orientation, and strive to enhance the development potential of MICE industry.

One is to strengthen Qingdao's Convention and exhibition.

Brand promotion

，依據青島會展業“十二五”整體規劃，明確目標任務、理清路徑步驟，用足用好內外資源、奮力解決瓶頸制約，進一步夯實青島會展的競爭優勢，在激烈的國內競爭中實現異軍突起；二是要緊密對接國家、省、市公開發布的“十二五”時期產業規劃，堅持統籌協調、錯位發展的思路，做好重要產業、戰略性新興產業等有關會展項目的引進銜接，不斷提升和豐富青島的會展市場；三是逐步健全完善會展扶持政策體系，各區市應根據各自轄區經濟發展特征、會展資源的分布等狀況，在稅收減免、財政補貼、服務保障等方面建立一站式服務，最大限度發揮好會展產業的聚焦人流、物流、財流功能作用；四是組建權威的會展行業協會、專家咨詢委員會等第三方機構，在行業交流、信息發布、項目招商、評估認證等方面積極作為，發揮好政府與企業的橋梁紐帶作用。

Second, we must adhere to the endogenous growth mode and give full play to the driving force of the exhibition industry.

First, we must focus on

Industrial development demand

，建立人才、項目、信息、信用等資源儲備庫，加強展館、酒店、會展企業等基礎性資料的收集和積累，始終把提升市場主體的滿意度作為產業發展生命線，從造就企業認可“青島會展”的心理定勢和行為傾向角度奮力建樹“青島標桿”；二是借鑒國際先進經驗，推進全市會展整體營銷和聚焦推介，通過創新工作機制和服務方式，發揮好行業協會等民間組織作用，聘請一批資源豐富、具有一定市場開拓能力的知名人士作為青島的“會展大使”，用足、用活、用好豐富的外部資源，做細、做強、做實青島會展項目的品牌優勢，通過抱團式的集約發展奮力躋身國內二線會展城市梯隊的前列；三是研究有力措施，發揮好政府扶持資金“四兩撥千金”作用，引導產業資本、商業資本、金融資本和網絡資本的互動、融合與滲透，重點支持戰略新興產業展會、重要品牌展會推介

And key sectors such as the cultivation of top-notch talents in the industry, accelerate the formation of a strong impetus to promote the leaping development of MICE economy.

Third, adhere to both internal and external thinking, and strive to seize the high-end exhibition industry.

One is face to face

International and domestic

The two market is to promote the construction of exhibition function carrier.

以青島國際會展中心和青島嶺海國際博覽中心為核心，加快形成一批功能各異、優勢互補、配置完善的會展設施聚集區；二是搶抓山東半島藍色經濟區發展規劃上升國家戰略重大機遇，充分發揮青島在全省會展龍頭城市的引領作用，加強與周邊區域城市之間的特色銜接、互補合作，搶占海洋經濟范疇展會制高點，在我市已有海洋節、藍色經濟高峰論壇等品牌展會基礎上，整合資源、統籌協調，構筑更高層次的招商引智和經貿交流合作平臺，全力打造形成助推藍色經濟發展和會展經濟繁榮的戰略新引擎；三是借助青島作為中國會展經濟研究會常務理事單位的平臺作用，在已與11個城市簽訂會展區域合作框架協議基礎上，加大與同類會展城市的務實合作與交流，取人之長、補己之短，在全國會展業界強化“青島印象”；四是借鑒一線城市成熟的招展組展體制，結合青島

The status quo of exhibition enterprises is mainly supported and nurtured, forming a group of exhibition core brands that are familiar with international practice, meeting the exhibition market and meeting the international standard. We strive to improve the level of internationalization, specialization and branding of the exhibition industry, and accelerate the formation of a new pattern of convention and exhibition development, which is fully integrated with the international market, with reasonable allocation of resources, excellent comprehensive services and orderly market competition.