Rumors Are Four &Nbsp; Luxury Fashion Circles Are Facing Big Changes.

Every industry is one.

This change is broken.

Until now, the candidate of Dior's creative director is still a mystery. The latest news is how unexpected is Mark Jacques, the creative director of LV, to take over.

The Balmain brand has also announced that it will be replaced by the OlivierRousteing, the second in command of its design team, to replace the ChristopheDecarnin.

Brands like GianfrancoFerr, Cacharel, Azzaro, Kenzo and Trussardi also say they are looking for new design leaders.

Some designers or senior executives have to give up their positions because of their old age. Some of them are not qualified because of personnel conflicts. Some of them are married and have no children to love, but of course, the most important thing to ignore is the failure of the "market test". Even in the pressure of the fashion industry, even if your design is being punished by the "devil's head", you will not let the "uninvited" you stay for a long time.

Jean-JacquesPicart, a fashion industry consultant, said: "this change has swept and shook the fashion industry.

Some brands are eager to weed out designers who can't bring customers into shops.

Is such a frequent shake up a good thing or a bad thing?

Paris Spring Department Store Sales Manager Tancr dedeLalun said that the shuffle shuffle of the high fashion house is a regular change of periodicity, but this change caused the "Domino effect", thus amplifying its influence.

In his view, the return of the two digit growth rate of luxury goods has given the big brands a new lease of life, no matter whether they are brand strategies or creative talents.

EdBurstell, general manager of Liberty department store, said, "designers are not good enough for you to sing my debut."

Retailers will not vote for brands with frequent changes in their personnel. They always maintain a unified opinion with their customers, and customers always have their own preferences.

Look at the top fashion houses such as Burberry and Chanel, and they consistently stick to the established brand strategy.

In a recent column of the International Herald guide, Sue Seaman Keith, a famous fashion critic, also sighed: "today's different times, we are in a new and old pitional level. It seems that anything is likely to happen when you wake up on the second day. Bad news sometimes makes a good thing happen." SuzyMenkes

{page_break}

Most powerful

Mark Jakob upper Dior?

Since the Paris fashion week in March, ChristianDior has been firing away all the news from the star designer John Galiano who has been involved in the scandals of anti racism scandals.

The first thing that comes out is

It seems that Bernard Arnott, chairman of LVMH luxury group, still wants to find a star designer for Dior internally.

According to the latest news, he is talking with Mark Jakob, MarcJacobs, the creative director of LV, hoping that he will be the creative director of Dior brand.

If you talk about success with Mark Jacques, Then Jacob will leave the most profitable brand LouisVuitton of LVMH group, which is likely to bring a series of personnel pfers under the group.

Phebe Philo, the designer of the Celine brand, is likely to succeed Mark Jakob as the creative director of LouisVuitton brand, PhoebePhilo.

The source said the arrangement was not yet fully established, but the Dior team was very excited about the arrangement.

Mark Jakob has been the creative director of LouisVuitton brand since 1997. At present, he is facing the choice of re signing the contract with LVMH group, and Dior has undoubtedly offered him another option.

It is said that when Bernard Arnott planned to hire a star designer in 90s, he arranged for Mark Jakob to be the creative director of the Dior brand. At that time, FrancoisBaufume, chairman of Dior, disagreed with the arrangement.

The most astute

Ralph Lauren's nephew

For David Lauren (DavidLauren), it has been a double blessing lately.

He announced his engagement to the niece and model Lauren Bush of former US President Bush, and just finished celebrating at a farm on Hampton. He immediately received the promotion notice and became his best gift to his fiancee.

Ralph Lauren, the 71 year old fashion designer, has decided to quit this year and give CEO to David Lauren, who is also his nephew, RalphLauren.

David is currently the executive vice president of Ralph Lauren brand, and is the only one among his relatives who works in his company.

Ralph Lauren is not only an excellent designer, but also a successful businessman. His entrepreneurial experience has become the driving force of many young designers.

Over the years, he has worked strategizing, and has successfully listed the company 13 years ago. Today, the share price of retail sales has reached US $12 billion.

Quarterly financial statements also show that the company's total sales increased 33.3% this quarter, which is good news for investors.

Recently, the company has just held an annual meeting. The shareholders voted to change the name of the company from the original PoloRalphLauren to RalphLauren, which means that the brand image of the brand will no longer be used in the future. The word "Polo" will no longer be used.

Ralph Lauren, who is going to retire to go home and reborn for a long time, said that he could not predict and predict the future direction of the brand, but the only thing he could be sure of was that David would play a very important role in it.

{page_break}

Most abrupt

The talented female assistant turned over

What is meant by accumulation?

Look at Sara Burton, who has worked in obscurity for more than 10 years at Alexander MacQeen (AlexanderMcQueen). Even after MacQeen died, she was still unknown. Until an official notice was issued, her name immediately became a circle.

According to a friend of Saint Martin who had been working for a period of time in MacQeen's studio, after MacQeen's suicide, the staff of all the departments of the brand had gone away.

Under such circumstances, Sara withstood pressure and completed the formation of MacQeen's legacy in a matter of weeks. At last, many media had already wiped out tears for MacQeen and praised Sara for Sara.

In May 22nd this year, MacQeen's left and right hand Sara Burton officially became the creative director of the brand. Both the chairman of AlexanderMcQueen brand and CEOJonathanAkeroyd, or the chairman of Gucci group and CEORobertPolet (the parent company of McQueen brand) all spoke highly of Sara's design talent and leadership ability.

Not long ago, the wedding dress of the princess of England brought Sara a fire. People saw the new man's ability.

Most suitable

"No seats" designers find new destination

Olivier Theyskens, who became famous in the first World War of Rochas brand (OlivierTheyskens), can be said to have a frustrate fate. She has design talent but does not want to cater to the market. After moving to NinaRicci, she can not turn away the declining trend of "applause not to win" with the illusion of elegant elegance.

This time, he returned to the fashion world and joined hands with Theory, a brand known for its simplicity and elegance. From the original elegant chiffon dress to the design of a simple and professional women's wear, how many people feel a little uncomfortable.

Some people have dubbed this combination as an "alternative dream", because senior office workers can also afford to wear the clothes designed by Olivier.

Of course, if THEORY can not help improve sales performance, Olivier Theyskens still can not avoid the reality of unemployment.

So I still hope that he can closely combine his design talents with the market, and make some "applause and applause" design for Theory, so as to stabilize his career.