Exhibitors Will Turn The Display Into A Sales Success.

2011/9/8 8:40:00 39

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Exhibiting Exhibition Results And Selling Fruits

We must turn the display effect into the winning fruit of sales.

Many enterprises participate in the exhibition, they will identify the exhibition objectives as: display products, display enterprises, make friends with distributors, and ultimately achieve market expansion.

However, many enterprises are often in the process of real goal execution.

Exhibition display

In fact, there is only one goal, that is, to achieve market sales, and only to display the effect into a sales success, it is the real sense of success.

It seems to be nonsense to say this. Once you seriously recall the behavior of your company after attending the exhibition, such as: collecting information, losing interest, and tracking lax interest dealers.

Such practices are everywhere.

There are many things to do after exhibitors, for example: timely evaluation of the effect of exhibitors; timely collation of information on distributors who are interested in products during the exhibition; further collection of these dealers' information; evaluation and classification of these dealers; further communication with dealers matching their own businesses;

In this sense, the success of the exhibition may be just the beginning of a more comprehensive marketing campaign.

Do a complete package of products.

Since the leading role in the exhibition is the product, the packaging of the product is particularly important, and it is also a product.

Total packaging

。

Many enterprises will think narrowly that the packaging of products is just to make the products look good. In fact, a comprehensive exhibition product packaging mainly consists of three aspects.

Product hardware packaging: the external form of the product can enhance the sense of value of the product.

Nor is it a product of the exhibition. If the hardware package is not in place, it will be on the losing side with many other products of the same type.

Especially when the booth area is small and the product mix is complex, how to choose the exhibits with more shape characteristics is very important.

Product software packaging: a complete product, software package is indispensable.

Product itself

Core value

It is determined by the intrinsic characteristics of the product, but the extension value of the product can be completed through flexible packaging. The value of extension is the key to the distributors and consumers, as well as the difference between the products and the value of products.

For example, a good product concept can be divided into the same kind of other products; beautiful and distinctive publicity products that can fully reflect the characteristics of products can let dealers and consumers fully understand products; a good set of persuasions can persuade different types of distributors.