Nike Acknowledged Product Misconduct

Nike yesterday told the first Financial Daily reporter that consumption They complained that the quality of Nike sports shoes sold in China is not as good as that of foreign products and the price is too high. The initial findings of the company showed that the publicity materials were wrong, apologizing to the consumers and recovering related products.

Wang Hai, a former crackdown, said he was in the near future. Beijing Xidan Nike store bought a pair of NIKE ZOOM HYPER DUNK 2011 basketball shoes. The sale price of the product is 1299 yuan in the mainland of China. According to Nike's official website, the price of the same product in the United States is 125 yuan (780 yuan), compared with the domestic price, which is 500 yuan higher.

In addition, Wang Hai said that the configuration of Nike's product is also two sets of standards. Wang Hai said that the same shoes sold in the United States had two ZOOM air cushions, while only one air cushion was sold in China, but Nike still advertised according to the two air cushions, which was suspected of fraud.

After receiving the above queries, Nike made the first round of investigation on the NIKE ZOOM HYPER DUNK 2011 basketball shoes listed at the end of July 2011. After investigation, it found that the company misused the promotional materials with ZOOM AIR built on the front feet and hind feet, and Nike apologized for the inconvenience caused by the mistake.

At present, Nike China official mall updates the information of the above products, and market The relevant information on this product is corrected. Nike has promised that the customer who has purchased the product before September 9, 2011 (including September 9th) will be dissatisfied with the product, and the company will refund the goods in full at the same time when the goods are purchased and the original shopping voucher is returned, and it will bear the relevant expenses of not more than 300 yuan due to the return.

Nike also stated that the above products comply with the Nike brand's product performance indicators and the relevant quality inspection standards in mainland China, and will continue to work closely with the relevant government departments to ensure that all products sold in the mainland of China comply with relevant national standards and regulations.