International Famous Brand Awakens National Plot: From Brand Loss To World Famous Brand

In November 22, 2007, former German Chancellor Gerhard Schroder will make a special trip to Wenzhou at the invitation of China's French group to attend the ten year ceremony of the French School (China).

Chinese private enterprises actually invited the former leaders of the Western powers to visit Wen Wen and congratulate 10th anniversary of them.

This visit will be the third time that the French group has been associated with the heads of Western powers.

More importantly, this is a milestone for Wenzhou's French group to build a "top international brand" tour.

Looking back, we find that Wenzhou businessmen have stepped out of the so-called "Wenzhou model" and entered the era of "post Wenzhou mode".

This "post Wenzhou model" is that today's Wenzhou businessmen have led their brands onto the world stage.

When we mention the "Wenzhou model", people may have several key words in their minds, such as vigor, small and medium enterprises, no brands, and peer prices.

In recent years, the "textile trade dispute" heated up and the "Spanish shoe burning incident" which broke out in 2004, made Wenzhou businessmen leave the image of "small traders" in people's minds. In the international arena, Wenzhou people were called "Chinese Jews".

Things are always developing and changing, and the Wenzhou model has never been a fixed concept.

China's famous brand and China's well-known trademark "French School" tell the world through her practical actions that Wenzhou businessmen are no longer satisfied with small and medium-sized enterprises, and are no longer satisfied with the "famous trademarks in China". They want to create "world-famous trademarks".

When the French school was founded in 1997, it was determined to create the world's top brands.

Since the founding of the group, in order to realize the world brand strategy, the French school will focus on the international design team building.

The design of French dress is led by Luigi Veigneau, a famous fashion designer in Italy, and brings together outstanding designers and craftsmen from all over the world.

This talent strategy provides powerful intellectual support for the implementation of the French global brand strategy.

From the point of view of marketing system, the French school has been fully embodied as an international enterprise group.

At present, the French school has registered the French trademark in more than 10 countries and regions such as Italy, France, Germany, the United States and Hongkong, and has established a production base and R & D center. It has more than 20 sub companies, more than 30 sales branches and more than 500 regional stores.

Its marketing network is widely distributed in Europe, America, Japan, China and Southeast Asia. They have built the global marketing system of France.

Thanks to the outstanding performance of the French school, two former US presidents wore costumes.

One is former US President Clinton and the other is former US President George W. Bush.

As a leading international celebrity, Clinton and George Bush have a high taste in dressing, and their recognition of the French dress shows that the quality of the French school has been recognized by the mainstream Western society.

In this regard, we can also feel that the French school has been getting closer and closer to the "world famous brand".

The French school is leading the Chinese private enterprises to the world on behalf of the post Wenzhou model.

"Always strive for the first place" is the spirit of law sending people. "Continuous exploration, continuous innovation and continuous self pcendence" are the creed of the law.

This is also an interpretation of the essence of the "post Wenzhou model", which explains the essence of Wenzhou businessmen's business philosophy.

Mr. Schroder's visit will surely play an important role in promoting the development of the French school, and will also speed up the pace of creating the "world classic brand" by the French school.

It is believed that in the near future, the French will inevitably become the "brand of the mainstream global society", and more and more Chinese brands will enter the world.