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Guess Joins International Brands In Chinese Market

2011/9/14 16:25:00 55

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Guess China storefront

Guess, a clothing brand maker based in Losangeles, recently announced plans for a massive march to mainland China, which will occupy US $1 billion in China.

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Guess has 113 retail outlets in China and plans to open 40 more this year.

The company said the total goal is to make the total number of stores 500 in 5 years.

Paul Marciano, chief executive of Guess, said in a conference call for apparel industry analysts in Asia: "in any shopping mall that is worth investing, you will find Guess's storefront." (PaulMarciano)

Guess turn it into jeans and fashion.

Handbag

The "leisure life series" of watches and footwear is positioned in China's growing luxury market. The industry estimates that China's market value will exceed 84 billion yuan this year, making it the second largest market after the US.

Luxury brand Guess has 490 retail outlets in North America, and 218 in Europe, Asia and Latin America.

In addition, there are 757 authorized manufacturers and wholesalers under Guess.

Guess said sales in Asia in the first half of this year rose by 27.1% to $115 million 400 thousand, after which it attached great importance to the Chinese and Korean markets.

These data attract international brands to compete in China.

The British fashion brand Boboli opened a new flagship store in Beijing earlier this year, and announced that it planned to increase its store from the current 57 to more than 100 in 5 years, while the French company Hermes moved faster. It designed a brand for China, which was the "up and down" brand that was released last year.

Abercrombie&Fitch, the US clothing manufacturer, will soon enter China and will open its first China in Hongkong.

Discount Store

Because Hongkong can attract a large number of mainland tourists, the company also hopes to benefit from it.

The store will open in early 2012 and is located in the central leisure shopping area, where mainland Chinese tourists account for 30% of the annual retail sales.