Xiao Qizhen: "Xiang Embroidery" From 4000 Yuan To Millions Of Money
It was originally a workshop director of a pharmaceutical factory in the county.
85 years of laid-off due to factory closures.
In order to earn her own living, she opened an early shop after she was laid off, and was closed because of the fierce competition and no money.
This unsuccessful business experience not only did not make money, but almost lost all the savings in the family, so Xiao Qizhen had to stay at home and spend time playing mahjong and playing poker.
But over time, she felt that such a journey of life was really boring, so in the middle of 97 years, she bought and decorated life from the mall.
When she was wearing her own slippers in her female companion, the sisters, like Columbo, found the new world as gaping and beautiful. It was simply a handmade product comparable to "Xiang embroidery".
The beautiful sisters naturally wanted to have such slippers, and they asked Xiao Qizhen for help. From time to time, the sisters replied to her: all the people who saw the shoes applauded, and Xiao Qizhen gradually sprouted the idea of turning shoes into business.
Xiao Qizhen began to work overtime to hook up the slippers, and put more than a dozen pairs of sizes and shoes of different shapes in a clothing store opened by acquaintances.
This slipper appeared in the store and was very popular. It sold out in only two days. The clothing store took the initiative to negotiate with Xiao Qi Zhen, asking for increased production and exclusive underwriting.
In the first place, the success of her career has given her a strong heart to worry about the lack of employment. Since then, people seldom see her go out, and Xiao Qizhen has fallen into the world of hooks.
But the energy of a person is negligible after all. Even though she concentrates all her time and energy on her hooks, until the autumn wind comes to Xiao Xiao, she only makes 500 pairs of shoes. Although it is an exclusive business, it makes a good profit, and every pair of shoes gets 8 yuan. In the last 3 months, she earns only 4000 yuan, and at the very best, she only earns a high salary.
Faced with a thin stack of banknotes and attractive market potential, she has a wealth of business management experience, and she further realizes the mystery of scale effectiveness.
She is thinking about expanding the scale of production to meet the needs of the market, but it is easy to do so, but it is difficult to make the craft like a stumbling block.
In order to solve this bottleneck problem, Xiao Qizhen turned the original hall into a training place. She invited ten sisters to the same workshop in the past, and handed them through hands-on hands for nearly two months. She succeeded in creating a group of hooks, and then her family became a processing factory. She began to produce shoes in batches.
While solving the problem of production, she expanded the sales point from one to eight, and effectively expanded the interface between products and the market.
Facts have proved that Xiao Qizhen's manipulation is both reasonable and advantageous. In the 98 years and even in the summer and autumn, even the slippers made by her sisters and her sisters have become a hot topic for the housewives in the county. People have such indoor slippers as one of the symbols of the family's new trend and enough grade. Many families have several pairs or even a dozen pairs of slippers.
Just as business is booming, and the local market still has potential, she dares to pursue, is good at pursuing, unwilling to meet the current situation. She further looks at the gold content of her craft and looks at the foreign market. In the 98 year when the tourist season is coming in October 1st, Xiao Qi Zhen promotes her drug sales husband, and takes samples of slippers to nearby Jinggangshan to find out the sales situation of her products. Her husband has stayed in Jinggangshan for a day. He finds that the gold tourist is very fond of this slipper. He also witnessed a blonde girl's cheering scene with the purchase of such shoes.
Looking back on the course of entrepreneurship in recent years, although she is tired and very nervous, she feels that she is happy and tired, and is full of tension.
In particular, her pockets gradually bulge up, and her family's deposits increased to millions of dollars because of her "toss".
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