Customization Of E-Commerce

clothing Customized It is nothing new, but it is being combined with e-commerce to be practiced by more and more enterprises.

Evo is one of the first e-commerce companies in China to launch clothing customization business. He Guanbin, founder, found that it is difficult to imitate foreign advanced customization mode in China. It hopes to set up an operable fashion production and sales mode, which can retain some advantages of high-end customization mode and achieve mass customization. So he locked the target group in the white men's men's clothing market.

A shirt, Evo decomposes it into several parts, such as neckline, sleeve, plate body, rear swing, and so on. According to popular fashion, different styles are selected for consumers' choice. Consumers can combine according to their own preferences to achieve a limited degree of customization. This also helped Evo quickly open the market.

But online shopping, in many cases, does not translate into purchasing power, because online customization is the biggest problem. He Guanbin's solution is to combine online and offline to achieve mutual complementarity and mutual penetration. With the combination of experiential stores, He Guanbin found that the rate of placing orders was greatly improved.

In solving the problem of volume customization of online customized garments, the introduction of brand names. Men's wear The cool gentry clothing company has created its own way.

From 1996, Costa clothing company has been exploring the industrial customization mode of clothing. They hope to apply the modern information industry and sewing equipment instead of low efficiency and manual customization mode with high skill requirements, so as to realize industrialization.

They have a history of more than 10 years since they started their tailoring business. They have accumulated a large number of talents, templates, crafts and experience in the field of garment customization. This laid the foundation for its brand name menswear and made it easier to customize: in their database, there are millions of volume sizes and create a convenient and convenient password customization method. Consumers only need to choose a suitable size from thousands of sizes so that they can customize their clothing. It is said that this method also makes the satisfaction rate of fit more than 95%. In order to make this data reach 100%, the brand men's suit has also been released unconditionally. Return goods First experience customization mechanism.

How to solve the problem of volume customization in online customization? The secret is to design the garment size system very carefully. The spacing between the size and the size is very small, not only to ensure that everyone has a size, but also to ensure that the garments made according to the size can be put into fit.

Because there are so many models, which are enough to cover many people, and the sizes are small enough to make people feel the difference, they can be fitted together. It is also because of this huge size system that people only need to customize the selected numbers, so they do not need to face facet.

To avoid customers choosing the wrong number, we must first guarantee. customer The size of the selected size must be simple. After discussion, they decided to use three common sizes as the basis for selecting the number of customers. For example, the size of the shirt should be provided with height, collar and net bust. Because these three dimensions can be measured by customers themselves, and even the measurement is somewhat inaccurate.

Through statistics, they found that the total number of shapes is not more than 3000, which ensures that the fit satisfaction rate is over 95%, and the total number of shirts is even less. And the 95% is the highest level of tailor-made industry. The size of this size is not difficult to achieve in production.