Search Special: Franchising Channels To Promote Rapid Growth Of Performance

profit

Growth of 70.53%, performance growth is in line with expectations, and the expansion of franchise channels is the main reason for high growth.

The company recently announced a half year report in 2011. The main business income was 448 million yuan, an increase of 67.4% over the same period. The sales growth of the franchising channel was 76.76%, and the sales growth of the private channel was 1.15%.

Operating profit of 86 million yuan, an increase of 69.80% over the same period, the net profit attributable to parent company was 65 million yuan, EPS was 0.41 yuan, an increase of 70.53% over the same period.

The company expects net profit attributable to shareholders of Listed Companies in 2011 1-9 increased by 50%-80% over the same period last year.

comprehensive

Gross margin, the three cost rate dropped slightly.

The consolidated profit margin of China Daily in 2011 was 0.93 percentage points lower than that of 34.54%.

The reduction of gross profit margin is not due to cost pressures. The gross profit margin of the first half of the company was 33.06%, an increase of 0.03% percentage points compared with the same period last year, and the gross profit margin of the self operated channel was 53.87%, an increase of 0.14% percentage points compared to the same period last year.

The gross profit margin of franchising and self operated channels has steadily increased, highlighting the company's higher cost pfer capability.

The reduction of the company's gross profit was mainly due to the non synchronous growth of the franchise and self employment income, which brought about a rise in the proportion of channel revenue. In 2011, the proportion of the Chinese newspaper companies joining the company increased by 4.9 percentage points to 92.5% over the same period.

Higher affiliate sales accounted for the company's consolidated gross profit margin.

The three major expenses will be 1.63 to 14.36%, mainly due to the decrease in the cost of finance due to the raising of funds.

speed

Speed up and sustained high growth are worth looking forward to.

Due to the great uncertainty of the future trend of the commercial real estate market, the investment of the company is very prudent.

In the first half of the year, the construction of marketing network of curtain projection project was slow, with a total investment of 23 million 125 thousand and 300 yuan, accounting for only 6.43% of the planned investment.

The company intends to set up a special working group in the second half of the year to coordinate and mobilize all departments to speed up their efforts.

The acceleration of investment projects will help to enhance the channels of self employment, improve the company's gross profit margin, and sustain high growth.