Dalian: The Direction Of Garment Foreign Trade Is Changing.

Golden September is the harvest season. In the Northern Pearl Dalian, a feast of the clothing industry - the Dalian international clothing festival opened the curtain. This is the annual harvest day after the hard work of Dalian's clothing industry.

In September 5th, the reporter arrived at the Dalian International Clothing Fair. Convention and Exhibition Center Through the exchanges with many business people, the export oriented garment industry in Dalian is undergoing a transformation.

Big Yang's "333" transformation

Entering the exhibition hall, the reporter first saw the booth of Dayang group, which is famous for producing western style clothes. It is the representative of men's clothing industry in Dalian. Yang Yong, Minister of strategic development of Da Yang, started an exchange with reporters.

This year, the export market situation is complex. The European debt crisis, the US debt crisis and the Japanese earthquake have had a certain impact on the export of China's textile and garment industry. And how does the Dayang group play an important role in the export of western style clothes? Zhi Yong said that Dayang will continue to push ahead with the "333" strategy to deal with the crisis. The first is to realize the comprehensive development of the three brands of Dayang creation, gifted search cool and Kai Shi. The second is to achieve three changes, namely, increase the cultivation of independent brands, increase domestic market development, and build the largest single volume single cutting base in the world; third, integrate the scattered forces in Dayang group to form a unified design R & D team, marketing team and integrated service team serving three brands.

Zhi Yong said that at present, Dayang has formed a stable annual production capacity of 11 million pieces (sets), of which 85% are exported and 15% is domestic sales. In the next 2-3 years, the proportion of exports and domestic sales will be adjusted by half. By adjusting the structure of export products and increasing the order of high-end products, although the number of exports will be reduced, profits can be increased, while at the same time, the intensity of domestic market promotion will also increase the profits of enterprises several times.

This exhibition will be held at Dalian Expo. brand Excellent search cool was launched. Zhiyong said that the B2C brand that came out in 2009 will become the main brand for Dayang to open up the domestic market. In the past two years, the popularity of the whole city search KU has been promoted, and its popularity has been continuously improved.

Japanese businessmen seek cooperation with West Liu

At the end of the interview in Dayang, the reporter came to the booth of China's West willow clothing market. Hou Tiedong, the investment department of the West Liu clothing market management committee, told reporters that Dalian has brought ten most growing brands to participate in the Expo. Hou Tiedong said that at present, the West Liu has formed the planning of the wholesale market cluster of China's West willow clothing city, the Chinese suit trade city and the West Liu China World Trade Center mall. The China World Trade Center shopping mall, which is under construction, will be completed next year, and will absorb 24 other commodities besides textile and clothing.

In the process of communication between reporters and Hou Tiedong, a Japanese MITSUBISHI businessman came to the West willow booth, hoping to find cooperation. The personage says, because at present the processing cost of Dalian area is high, the price is not talked about, so they began to look for new partner, but Hou Tiedong said, at present, Xi Liu is mostly aimed at the processing and production of the domestic market, and there is not much foreign trade. Hou Tiedong said that the current situation of Xi Liu is that there are many family businesses and large processing plants. Most of the production enterprises have sufficient orders, limited to manpower and material resources, and seldom receive foreign orders. At the same time, because of the unstable international trade situation, last year, the processing enterprises exported to Korea suffered a huge loss of 15 million yuan, which made them afraid to take the foreign orders.

Foreign companies are optimistic about Chinese business.

At the exhibition site, the reporter noticed a Japanese bag brand, product. Fashion trend The company's Chinese staff, Wu Qun, Dalian ten Chuan Trading Co., Ltd., told reporters that the main person in charge of the company was closely related to the OEM company in Yingkou, Liaoning. It was precisely because of this brand that they hoped to introduce it into China. In February and April this year, the brand has already opened shop in Shanghai and Beijing, and the business is in good condition. This time, they hope to have the brand settled in Dalian. Their agent conditions are the first purchase of 30 thousand yuan and the minimum annual sales volume of 100 thousand yuan.

In the Dalian Clothing Fair, there are not many booths for more than 100 square meters. One of the western style brands is very conspicuous. The brand name is "PARKLAND". Li Ningna, the Investment Promotion Department of the company, told reporters that the brand has nearly 600 stores in South Korea. Its popularity is similar to that of YOUNGOR in China. The company established a production and processing base in Pulandian, Dalian. At present, the brand has opened 6 stores in China. Li Ningna said that because of the national policy, foreign brands entering the Chinese market can not produce and sell their products within 5 years. Therefore, these six stores still need to import goods from Korea, which results in a high price. At present, the sales situation of "PARKLAND" in China is not optimistic. Only in a shop in Yanbian, Jilin, is there a good sales situation, Li Ningna said. This is because Yanbian is a place where Korean people live together. They often go to Korea and are more familiar with this brand.

However, the brand will enter China for 5 years next year, Li Ningna said, and the company will have plans to expand its scale in China.