Forward And Forward &Nbsp; CYB Is Near The Forefront Of Fashion.

On September 27~29, we are committed to promoting and displaying China. market The two major groups of young fashion trend brands and designer brands will build a platform for promotion, communication and commerce. The CHIC-YOUNG BLOOD (CYB), which promotes the "creative trading" with the trend of culture and originality, and seeks for a variety of cooperation possibilities, will first visit the Beijing National Agricultural Exhibition Hall.

This is a platform for fashion trends. It will appear in the eyes of people in a brilliant manner.

CYB search for design sources

If you are an original designer, you are trying to find a stage to show yourself. If you care about the latest developments of the trend brands, you will have to know which trend brands are most popular nowadays. hope Take part in a holiday that belongs entirely to young trend brands, Chaozhou, business and media. Then CHIC-YOUNG BLOOD can meet all your needs.

On September 27~29, we are committed to promoting and displaying the two major groups of young fashion trend brands and designer brands in the Chinese market. We will build a platform for promotion, communication and commerce. The CHIC-YOUNG BLOOD (CYB), which promotes the "creative trading" with the trend of culture and originality, and seeks for various possibilities of cooperation, will first visit the Beijing National Agricultural Exhibition Hall. The head of the sponsor revealed the latest progress of the trend.

The organizers said that the preparatory work for CYB has basically been completed and achieved the desired goal. This event has gathered the influential local fashion brands and personalized Chinese streets in the market. Trend Brand and designer brands also include internationally renowned fashion brands located in young consumer groups. A group of original designers, including independent design studio or independent designer brand, is expected to gain the favor of the Chinese apparel industry. Mainstream designers Zou You, Lin Zi Yan, and VEGA ZAISHI WANG, the most influential market designers, Guo Lisha, Li Yikai, Xi Jing Kai, Wang Xiaona, Cao Yiwen, Jiang Liying and Wei Tengfei will present the leading fashion design works at the scene. Famous designer institutions such as French TUDOO and Guangzhou Jia Yu will converge on Beijing to go to fashion. The famous design institutes such as Beijing Institute Of Fashion Technology, China Central Academy of Fine Arts and ESMOD Design Institute will bring the new works of fashion to the audience with outstanding students' works. A number of well-known brands such as TheThing, HolyMoly, Whose Trap, and blue house will also be unveiled during the event. And the domestic well-known ones. CYB will create a rich and varied cultural activity for individuals and spectators, and promote the spread of "trend culture" in China with a series of activities.

In the preparatory process, some garment industry investors have expressed the desire to find suitable original designers and fashion brands for long-term cooperation. Organizers said that through participation in CYB, these brands, institutions and design talents are expected to get more suitable channels for their development.

Organizers said that the CYB fashion trend is also a platform for resource integration and communication, integrating fashion elements: the famous fashion magazine VOGUE will display its collection of international fashion works at the scene, the audience will appreciate the vanguard expression of international fashion frontline; and on September 27th and 28, the CHIC-YOUNG BLOOD X1626 tide dance will see the climax of the WIB street dance competition. This is a festival belonging to all young people. Rock and musicians, extreme players and players, graffiti team and their works, art tattoos will also let the people who come to CYB follow the heartbeat.

Carnival to High

Where there are young people, there is joy, and there is no less craziness. When a group of tide brands walking in front of the tide converge together, when a group of people with the same dream gather together, a carnival Party is doomed to be staged.

CYB is less than half a month away from the tide. brand They are ready to go. "THETHING will bring its own autumn and winter new products and some classic models." Lily, head of THETHING marketing department, told our reporter. Similarly, the HolyMoly from Guangzhou is waiting for the curtain of CYB. "We are well prepared, and the company is very nervous. Most of the energy is put here. The latest brand products will be shown in the exhibition. At the same time, brands will also participate in other fashionable and cool exploding activities. Chen Shaojun, its marketing director, said.

"CYB is not a music festival, but has the best rock and musicians. CYB is not an Olympic Games, but it can see many extreme players and players. CYB is not a gourmet festival, but there are all kinds of beer and barbecue. CYB is not a playground, but it can play various kinds of GAME; CYB is not an art exhibition, but it is very artistic." This paragraph is a perceptual description of CYB by the organizing committee, which outlines a scene of the trend of big PARTY.

It can be predicted that a hot and hot Carnival Party is about to start. There are other art groups in the party, such as professional graffiti team and cool street dance competition. Here, "crossover" is probably the most frequently mentioned word.

"Cooperate with other brands, including cross industry cooperation, such as interaction with bicycle brands." WhoseTrap, who is positioning himself in the street brand. And the design of the 2011 autumn and winter series that THETHING will soon show is centered around the topic of "2012". In the theme design of "alien planet", the brand says it will bring the Graphic graffiti with a strong sense of vision to the extreme.

Or WhoseTrap, according to its principal rice, the brand will take part in other activities such as charity, environmental protection and other fields. "Expressing yourself in different fields, for example, will represent something that represents environmental protection through design language in the creativity of clothing."

The dual identity of Li Yikai from Kay.studio, his musician and designer, is the best interpretation and expression of CYB's crossover.

"In China, the tide brand starts relatively late, and the longest brand is only 5 or 6 years old." Inamoto said, although late start, but has begun to slowly develop, "I hope more people pay attention to tide brand and tide brand people." He is full of expectation for this activity, "we hope to produce more atmosphere and collide with more and more people who are engaged in tide brand."

It is true that the carnival of young people is not illusory nonsense, but the collision of thought sparks and the burst of design inspiration. "Young design forces should be valued more. Because young people are the future, although not everything, but it must be a very important part. The world is moving forward, and young people are the future direction of development. The fact that the designer of the independent brand Vega Zaishi Wang is a real designer has proved this very well.

Play the tide

What is the trend? What are the most front-end things? What about the persistence of personality? Or are those stubborn preferences for something? Tide brands and cutting-edge designers have their own interpretation of the trend.

As the founder of Koraku Blue, Huang Zixi has a persistent pursuit of red ear tannin.

When he talked about his beloved red jeans, Huang Zixi had a different passion. "When I graduated from college in 2009, I started my own business. I founded Koraku Blue with two partners who met in college, specializing in making jeans.

Many people who love jeans will have the habit of raising cattle, that is, to make a pair of jeans look like a witness who has recorded all your memories. I also started raising cattle since 2007, and discovered the unique charm of the jeans. It is not just a dress, but also a friend of mine. It witnesses my surroundings and witnesses my life.

Huang Zixi said that each pair of red ear tannins jeans can eventually produce different effects, so it can be said that the cattle farmers have experienced their own experience in the last time, and finally tailored their own jeans. When it comes to the uniqueness of the jeans in the production, he said, "red ear is the selvage produced by the antique loom in the weaving process. It usually has a variety of colors, but now it is collectively called" red ear ". Red ear is hard to do by the present industrial production machinery. A cloth made of red ear tannins can produce three non ear jeans, and its perfect texture penetrates into every detail of the dress. "

When he talked about his brand, he said: "our brand It has been less than two years since its establishment, but the speed of development has far exceeded our expectations. I think this may be the lack of independent designer brands in the domestic market. "

China's market is very large and consumer groups are very diverse. Our brands will always follow their own style. There is no need to see what others are doing. Instead, we should tell others what they should do. We are interpreting the trend in our eyes. We hope to let others know us through CYB. "

Speaking of joining THETHING, lily, director of the marketing department of the THETHING market, said: "joining CYB is not accidental. As one of the earliest designer brands in the mainland, THETHING has always advocated the use of playful and playful THETHING humor to interpret the trend design and interpret the personal emotion, life attitude and culture in a unique design language, emphasizing self persistence and personality. This coincides with CYB's advocacy of "young people must be free and brave to be true to themselves". Our original intention is also to express our attitude on the CYB, to communicate with the fashion trend people closer, and also expect to collide with some like-minded colleagues on CYB.

Lily thinks that the current trend culture is in a state of contention, and the emergence of CYB activities provides a good opportunity for the tide makers to show and communicate.

WhoseTrap WhoseTrap, who is talking about his brand, said: "WhoseTrap was founded in the year to express it in the field. I hope we are a clothing brand in the street area."

WhoseTrap, if translated literally, it can be called "who's a trick". The trick refers to the concept of design. WhoseTrap hopes to really blend some street sports or elements into the clothing so that the products are not empty.

"We actually hope that WhoseTrap is an expression of attitude or culture, not just a street dress brand or a trend brand. I think the definition of street style in China is still too one-sided. Many people think street brands are fat and big," HIPHOP said. In fact, street culture has evolved greatly since its development in 80s.

What Whose Trap wants to express is a very comfortable and free attitude towards life. When we think about every product, we will consider it from all sides, including the choice of raw materials, the practicality of products and technological innovation. We hope that every product of WhoseTrap can be like our slogan, "unconditional love and unconditional acceptance", and the choice of Whose Trap is equivalent to the recognition of this love of freedom and love of the street life attitude.

Collective cry

"I hope that through CYB, more people will know our brand. What's more, we want people to understand what the independent designers are doing. " Designer Wang Vega Zaishi Wang designer Wang told reporters in an interview. In her view, there are still some people who have misunderstandings about independent designers. "It feels like a group of young children doing some self righteous clothes." In fact, this is not the case. "Our attitude towards brand is very serious, and we regard the brand as a long-term career. Moreover, our brand is inherently spiritual.

Wang's real words represent the aspirations of many independent designers. They want to pass on the meaning of the brand and the idea of the designer through CYB, and make a collective cry.

Cao Yiwen, the designer of Beijing best time business limited, has expressed similar appeals. As a trend designer, Cao Yiwen has an independent designer studio in Beijing and has registered a trend commercial brand. In addition to the weakness in management and management, compared with traditional clothing enterprises targeting on the mass market, fashion culture brands sometimes encounter unfair treatment. Cao Yiwen said that she often encountered orders "discrimination", when ordering, due to the small number, processing enterprises are often reluctant to pick up her order.

As the cradle of training future designers, Professor Wang Qi, vice president of Beijing Institute Of Fashion Technology, hopes that CYB can give an objective evaluation to young designers' works and value CYB's help to young designers. He said, "before, there are many good brand designers and designers who are very creative, showing opportunities and opportunities for others to understand themselves. I hope this CYB can play such a role, and continue to exert greater influence, and get more and more attention both inside and outside the industry."

Xie Yiwen, vice president of ESMOD in Beijing, talked about the original intention of taking part in CYB. "The purpose of participating in CYB is to recommend students collectively. CYB is the first activity in China to provide young artists with big stage. We will lead students to participate in this activity, hoping that students will know more about the industry in this platform and lay a good foundation for future development."

Xie Yiwen also talked about leading students to participate in the Who 's Next exhibition in Paris, France. There is also a display space for young designers. The students saw works of other young designers on the platform, and received opportunities from the international industry. Although they did not receive orders, they received many opinions and suggestions, and felt the need for designers in the international garment industry. "Our participation in the CYB exhibition is also hoped that students will be able to get first-hand information from the domestic apparel industry on this display platform."

The founder of Paris TUDOO creative planning company has direct view on the development of young designers: "young designers in France have great room for development, and their living conditions are relatively good. Because the buyer system is perfect, they will display their works in SHOWROOM, and buyers will pick out the works of these cutting-edge designers in SHOWROOM, and young designers will get orders from Europe.

He introduced a Swiss young designer signed by their company this year to stage a fashion show in Paris fashion week and take a key step towards the mainstream design stage.

Fang said that because of the long time working and living abroad, it is not known about the survival state of the domestic designers. The 8 young designers who signed the company signed up to join CYB. One aim is to promote themselves, and also to lead young designers to look at the market environment in China. They also want to see the level of domestic cutting-edge designers. If there is a chance to cooperate, we hope to have the opportunity to lead them to the development of foreign markets.

He said that the development of the domestic buyer system has not yet been perfected, and there will be pressure to survive for the cutting-edge independent designers. But relatively abroad, there is a mature buying mobile phone system, so talented young designers are developing more benign. Take France as an example, there are many design competitions in France every year, and the award-winning designers will win support and support from many garment companies. On the one hand, these clothing companies hope that these young designers can grow up to serve the company and return to the domestic fashion industry. Therefore, designers abroad have a lot of resources. Although there are a large number of designers and fierce competition, they also have many opportunities to get exposure and fame.

Fang Zhi also talked about the Who sNext exhibition in France, Paris, which is the largest clothing exhibition in France. The exhibition has targeted young designers every year. Through strict selection, the organizing committee will finally provide the booths for the winning designers. In addition, commercial L shops, such as' Eclaireur ', will also organize young designers' exhibitions.

In the eyes of many participants, CYB has become China's trend brand and cutting-edge. Designer The platform that is urgently needed provides a stage for those who are at the forefront of the trend. They are looking forward to the opening of CYB, and are ready to dance their most brilliant gestures on this platform.

I speak my language.

"Clothing is a language. Fashion design is a way of expressing emotions. Fashion designers and other artists belong to the same category." Vega Zaishi Wang designer Wang Zaishi

"All of life first came from the bottom streets. All street sports, such as skateboards, rap and hip-hop, actually express and pursue freedom. Through comfortable and comfortable clothing, people feel free air. " Whose Trap, the main rice root.
　　
"It is very popular now that a word hold lives. In my own understanding, hold is not going to chase anyone, imitating anyone, or controlling himself. He must stick to your characteristics and position, and do the best in your position, others will take you as the trend. Chen Shaojun, marketing director of Holy Moly
　　
"Young designers are not mature enough, but they are also the most creative groups. Designers who graduated in the past were far less receptivity. Young designers now have more opportunities to enter clothing companies and become an independent designer. We are looking forward to the future of young designers. " Vice president of Beijing High School of fashion art training
　　
"In France, there will be many clothing companies willing to invest in young designers. Those talented young designers will be invested, thus forming a virtuous circle.
　　
When young designers abroad just graduated, they were more focused on concepts than domestic designers. But through various subsidies, they have the opportunity to accumulate in the clothing market. With the growth of experience, many of them will grow into clothing designers with market sensitivity, and be recognized by the market, so that the order can really grow up. Paris TUDOO creative planning company director of operations.