Open Shop, Fashion Buyer, Secret Life

One day, God made man a little depressed, and saw Adam and Eve's clothes in a simple way, so he pulled out a rib from the man's body and turned it into a beautiful woman dressed in beautiful clothes and high pedals. He said to her, "you will be responsible for selecting beautiful clothes for Adam and Eve."

　　 Thus, the "fashion buyer" industry was born.

Well, this story is pure fiction. But how many people can be "fashion buyers" in the world? How mysterious is this "fashion buyer" occupation? How does it make people think about the power of "the devil wears Parda", the gorgeous of gossip girl, the struggle of "overhanging bridge" and the modern sex and the city? In their impressions, they frequently enter the fashion week, understand the international fashion trend and grasp the fresh color and pulse of the urban trend. Their mode of life seems to only appear in the movie but actually exists around us. What makes us more curious is: must they be young, must be different, must be independent?

Recently, I met Lina Lee, a fashion buyer, and discovered the mysterious side of the fashion industry, the unknown side of buyers.

　 Pretty mom is also fashionable.

When mom is out of fashion? This misunderstanding is too over! Fashion is an attitude, you know. Let's see how Lina, who is called "tide mom," practices fashion in its own right.

"I have been married for three years, and I have been born eight months ago. Now I have recovered my body quickly. This is a woman's self restriction and my career need. I don't want to see a fashion show with a full fat."

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Lina, a straightforward personality, speaks of himself. Fashion buyer "I am very proud of my status." I have been a buyer for 5 years. I used to be a physical brand and now I am a shop buyer. This sales mode is the trend of the times, because online stores save a lot of operating costs, focus more on quality control, and the cost performance of products is higher.

"The surface of our business is very scenic. It can travel around and increase knowledge. It can also grasp first-hand information. It looks comfortable when it comes to fashion. But in fact, our workload is quite large. In addition to updating the information of every purchase channel at any time, we should grasp the trend of the market and analyze the products and purchase planning. When I have a baby, I also need to write articles for the domestic trend website, listen to the symphony orchestra or visit the art gallery whenever I have the chance. On the one hand, I need to keep the inspiration for fashion life. On the other hand, I also let the baby receive the aesthetics and fashion. " {page_ Break}

Lina is a professional designer of fashion design, and later studied fine arts. After two years of work in fashion design, he turned to a full-time merchandiser. Fashion buyers can't just rely on their feelings, so these courses like clothing history, costume aesthetics and clothing structure will also help Lina greatly. From the practice of controlling a commodity in every quarter, her selection of goods gradually improved.

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Men's clothing was also at that time.

Lina now serves BEPAL brand, mainly in fashion business. Men's wear 。 You may guess: Men's clothes also need fashionable buyers? Aren't they coming and going? What are the styles? OH COME ON, only the fashionable rookie thinks so. Choosing men's wear is actually a challenge. So, as a fashion buyer, how can hold keep the pulse of the trend and pick out clothes that can always satisfy people?

Professional Chao Ma Lina tells you that no boss is willing to pay for the "personal feelings" of the buyer purely. Therefore, to retain the trust of the boss and grasp the market's right to speak, we must always remember the two basic principles of "using data to speak" and "selling products to sell brand value". In addition to clothing itself, hold should always live in two standards of "quality" and "comfort". Even if the style is fashionable and dazzling, if it can not pass the quality, it would rather not.

"Fashion and market are like a naughty baby. Their behavior is fast and changeable, but they can't tell you what it wants and where it will go. So we need to get the latest and latest fashion information from all sources. Fashion magazines and brand press conferences must be followed. Reference to popular forecasting agencies such as Fromstyle in France and IFS in Japan, and celebrities at home and abroad such as Vitoria Bryan, trend master Wyman Wong and fashion blogger Alex Chung are popular guidelines. On the other hand, we also need to let the market speak for itself, referring to sales and merchandise page clicks in previous years, which is suitable for the brand's established age dress style, and pay attention to the details of fashion styles, tailoring of clothing and comfort of fabrics. Lina analysis.

In addition to doing these early analysis and preparation, fashion buyers also need to make scientific procurement plans. The extraction and application of popular elements, the balance and trade-offs between historical data and trend trends, the analysis of the proportion of various styles and color scales, the inspection of wave band products, the same style and the price interval. Wow, head must be dizzy. Fashion buyers must be rational animals at the same time!

In the early twentieth Century, playwright Lawrence Langer once said, "men wear. clothes It is to overcome the sense of inferiority and win the superiority of others, win people's admiration and consolidate their position. And BEPAL should show the fashionable demeanor of men's workplace with carefully constructed high-quality clothing. This is also the brand value that a fashion buyer must convey such as Cassie. {page_ Break}

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Single match

Women always think that their wardrobe is missing a satisfactory dress or a pair of IN fashion shoes. Similarly, in fact, the reason why men's clothes are boring and lack of change also lies in the neglect of the "collocation" step.

Lina has a unique view: "the success or failure of a shape depends on the details, rather than whether it is a famous brand or whether the style has kept up with the trend."

She believes that the appearance of the dress, the shape of the success of the half. Just as black dress is always the most safe choice for parties, she is against arbitrary sensationalism, obviously unable to control red, but to wear eyeballs and wear red trousers to make fashion the "worst hit area".

The other half of the shape must be matched. Lina feels that the collision of fabric material or color can best reflect individuality. For example, knitted, cortical and metal three materials in a certain proportion into the shape, or the appropriate use of "crash color", can make the overall image more three-dimensional sense and sense of hierarchy. In the same way, we can consider "striking color" to make the shape more prominent.

Another small shortcut is to buy clothes that can be worn in many ways. This way, you can easily shuttle between two or more occasions without any opportunity to change clothes. This method applies to men's wear and women's wear. Men can stop complaining that they can only wear three pieces of old-fashioned suits.

Chao Ma is also fashionable. It seems that we can update our understanding of the fashion buyer industry.
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