Chinese Shoe Companies Accurately Locate Brand &Nbsp, And Develop New Shortcuts.

Brand positioning refers to enterprises.

And the intangible assets of the brand is a high value return for enterprises that have been making long-term efforts.

However, most shoe enterprises in China still stay in the management of tangible assets only, and ignore the value of brands relative to the immeasurable value. So a part of enterprises, in the process of starting a business, lose their books for the sake of a little profit at the moment, make a lot of mistakes, and cheat at the expense of consumers and smash their brands themselves.

Some enterprises are naive to think that brand building can be once and for all. When the enterprise has gone all the way to the brand, they no longer insist on the quality commitment to consumers, but begin to blindly expand production and blindly pursue sales and sales.

Others pfer the right to use the brand arbitrarily in the form of a joint venture, so that the brand that they have laboriously created is not attached to the product with quality assurance. The result is a great damage to the image of the enterprise.

Because of this, Chinese shoe enterprises are facing not only market opportunities but also severe challenges and challenges in the environment of economic globalization and increasing competition from all walks of life.

For the Chinese manufacturing industry, which is always at the lowest end of the industrial chain, with the influence of RMB appreciation and total cost rising, it has lost the advantage of keeping ahead. The dream of relying solely on cheap products to occupy the market has long ceased to exist.

The unpredictable changes in the international environment and the endless trade barriers have also forced China's manufacturing industry to go to the abyss of abyss.

Therefore, if we want to reverse the current unfavorable situation, we must change our own development mode. Only by saying goodbye to the old practice of "product management" and setting up the brand management concept, can we speed up the development of enterprises with the help of brand power.

However, the key for enterprises to create a weighty brand is to establish the "positioning" of the enterprise brand, so as to distinguish the competitors from the industry, and create a unique image of the brand and products in the minds of the customers. By implementing the strategy of differentiation, the enterprises will be different and open up their own unique and broad growth space.

In fact, from brand positioning to market positioning, shoe enterprises should confirm their needs according to the needs of the target market, and make strategic positioning through systematic investigation and study of customer's mental cognition, consumption ability and habit of habit.

Of course, positioning is not achieved overnight. Footwear enterprises should change with the market changes and requirements, and promote the development of brands with the most appropriate positioning to meet the needs of customers.

In addition, shoe companies also need to use some advertising creativity, product packaging, terminal services, publicity strategies to spread all aspects of the enterprise's positioning, and at the same time, inject brand appeal and cultural spirit, so that the brand and customers can create sympathy and emotion, firmly link together, and create differences in the minds of customers.

Of course, the positioning is not an overnight, shoe enterprises to change with the market changes and requirements, with the most appropriate positioning to promote the development of the brand to meet the needs of customers.

Nowadays, the market economy is highly developed, and brand competition is becoming more and more popular. What consumers need to do is to choose from numerous products and brands, and only by choosing the right positioning can enterprises achieve a brand sword and take the lead in the industry.

It is not difficult to see the importance of "positioning". As a manufacturing plant all over the world, China's manufacturing industry needs to unswervingly regard positioning as the direction of its advancement in the process of continuous pformation and upgrading, and open up a new shortcut for the development of the industry.