The Market For Children'S Shoes Is Valued By &Nbsp, And Orders Are Increasing Linearly.

2011/9/21 11:20:00 30

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In addition to luxury toys, children's luxury goods

market

More and more widely, children's shoes, clothing and so on have high-end brands.

The management of some famous shopping malls shows that nearly 10000 yuan children's bed, 1299 yuan sandals and 1199 yuan skirts have not only a relatively loyal customer base, but also a low sales volume.

In the children's clothing area of a famous shopping mall, more than half of the children's wear brands are middle and high-end brands, such as pencil club, Parker lane, Nike and so on.

The price tag is thousands of yuan, and some clothes are priced at several thousand yuan.

Extravagance

Children's wear

"The price of the children's wear brand is several times or even tens of times higher than that of the ordinary children's clothing brand," said a saleswoman of Nike children's clothing. "The price of the Nike children's wear summer wear is still cheap. The price of the winter dress is basically nearly 1000 yuan, and a down jacket will be one thousand or two thousand yuan, if it is matched with sweaters, trousers,

shoes

Son, etc., one set down to five thousand or six thousand yuan.

The salesperson said.

"Two years ago, a 10 thousand yuan bill was rare, and now it is very common."

The salesperson said that the purchase group of children's high-end brands has been expanding year by year.

Although the sales of these high-end brands are not as good as those of ordinary brands, they always occupy a higher position in the total sales volume.

According to expert analysis, children under 1 years old have no subjective desire to consume except eating, drinking and sleeping. It can be said that the attitude of parents determines the sales trend of children's luxury goods.