The Little Woman Gathered &Nbsp, And Quickly Seized The Commanding Heights Of The Market.

According to statistics, domestic

The product power of the laugh and proud underwear

"Product force" is a comprehensive reflection of an enterprise's technological innovation, market reaction and marketing service ability.

For the underwear industry, product strength plays a vital role.

Xu Tingyuan, chairman of the small woman enterprise.

With the pformation and upgrading of China's underwear industry, the survival space of underwear enterprises with less brand power and low added value becomes narrower and narrower.

By breaking the bottleneck of the low end competition of the industry, the little woman takes the shape of brand and the promotion of product strength as the core.

It is understood that the little women's brand is designed by top notch fashion designers through exquisite tailoring and creative design.

One of the simplest "Little Women" underwear requires at least twelve different versions to splice, four to sixty processes, and to consider different editions and materials for different consumer groups and functions.

At present, the little woman has successfully established "BUDIFO Treasure Island wind" and "LITTLEWOMEN little woman" and other international famous underwear brands.

With the continuous development of consumer demand, the little woman has launched many innovative products, including women's bra, underwear, body sculpting, swimsuit, shawl, rhymes, pajamas, thermal clothing, socks, men's corsets, household clothes, scarves, lactation underwear, wedding dresses, dresses, etc.

The little woman practices the concept of "product quality above everything else" and "good product is far more important than after-sales service" and "the best product itself is the best advertisement".

Brand power to produce polymerization effect

"Concept wars, star wars and price wars have led many enterprises to overdraw in a brutal market competition, decline in corporate profits, plus short-term investment behavior and impetuous psychology in many enterprises. These are the reasons why enterprises can not really promote the brand to consumers.

In order to root out, an enterprise should have its own brand vitality. "

Xu Tingyuan said.

Interested in the brand, please click.

"Beauty is the heart of everyone." the "perfect", "self-confidence", "environmental protection" and "fashion" advocated by little women fully express the perfect pursuit of modern women's hearts.

Through the market research, the little woman explores deeply in the process of accumulating customers, lays stress on creating a good brand experience, combines the exquisite embroidery of Chinese elements with the freedom and Romantic ideology of Europe and America, and runs through the taste and delicacy to form a brand value experience of user scale.

At present, the little woman has won the honor of "China's ten largest underwear brand", "the world's ten largest underwear brand", "national 3.15 quality trustworthy brand", "national inspection free product", "international quality certification system ISO certification" and other honors. It has been fully recognized by consumers in terms of brand awareness, market share, product quality and enterprise scale.

Marketing power of the franchisee

Ultra low margin, ultra-low first batch purchase, ultra low task volume, low discount brand, low zero price main product, super high return rate, no order task system, 100% no reason to return policy, old change service and small women's underwear customization service, etc.

In addition to these favorable conditions, the little woman also sent a gold medal marketing team from the store decoration design, underwear display, product mix, package settings, marketing, mass media promotion and so on. The little woman increased the influence of the brand through marketing, so that the brand could take root in all parts of the country, and bring real gold and silver to the small women's franchisee.

Chairman Xu Tingyuan said.

"Women can make great achievements", while little women stand in the industry to examine themselves closely, and make effective strategic decisions in the current competitive situation combined with their own resources. Precise product positioning, market positioning, target consumer positioning and brand positioning have made it a leader in the underwear industry.

Underwear has become the essential and trend of China's 1 billion 300 million population.