Interpretation Of The Three Advantages Of AOKANG Group In Seizing The Footwear Market

September 22nd hearing

1, higher brand awareness

As the leading footwear manufacturer and retailer in the country, the company implements the market operation strategy of "multi brand misplacement", which is dominated by "AOKANG" brand, Kanglong, red fire bird, beautiful beauty and Wanli brand. It closely surrounds the principle of differentially satisfying different needs of different consumers. Through differentiated brand style, product design, price positioning and other initiatives and marketing activities, the brand image is continuously upgraded to meet the needs of various market segments.

The "AOKANG" brand takes "business fashion" as the core, business people as the target consumer group, fashion as the core of design, and advocates the philosophy of "success = dream + action"; with the idea of "dreams come out" as a communication concept, it supports the people struggling on the road.

The "Kanglong" brand takes leisure people as the main target group, and employs He Jiong, Sheenah, Li Weijia, Du Haitao and Wu Xin as brand fashion consultants to advocate the concept of relaxed and happy, so that consumers can enjoy the comfort, comfort and happiness of the brand in their work and life.

The "red bird" brand takes the masses of consumers as the main target group, and invites Korean famous artist Li Chengxuan and his sister Li Yan Zhi as spokesmen for the image so that consumers can fully experience fashionable and affordable products.

The "beautiful woman" brand takes the female consumers of avant-garde fashion as the target consumer group, so that the wealthy and fashionable consumers can enjoy the satisfaction of the avant-garde design.

The "Wanli Wei" brand takes the distinguished and fashionable consumers as the target consumer group, so that the successful consumers can enjoy the satisfaction of high quality.

2, strong R & D strength

To provide global consumers with technology, fashion and comfortable leather shoes, the company has continuously increased R & D investment.

The technology of "foot pad" developed by the company can make the insole automatically refrigerate or heat up. "Comfortable middle sole" technology makes the insole radian perfectly fit the curve of the foot of the human body, and it is comfortable and comfortable to walk, and it is easy and effortless to walk.

The above technologies have been applied to the market and won the recognition of consumers.

In 2007, the company invested tens of millions of R & D funds to establish the AOKANG footwear technology research institute.

In 2010, it invested in the establishment of "hi tech digital R & D base", and took the lead in leading Chinese shoe enterprises to enter the era of digital research and development from the traditional manual era.

The company has participated in the examination and approval of a number of leather shoes industry standards.

The company has 25 patents authorized by the State Intellectual Property Office, and has been partly put into production and application to enhance the added value of AOKANG leather shoes.

3, the trend of design ability

The company regards product design as the source of the survival of enterprises. At the same time, the brand image and brand positioning are being upgraded and upgraded. The company attaches great importance to the R & D design of products, and has established a design team composed of professional designers and technicians.

The company's design team is mainly made up of its own designers who have been trained for a long time. It is very familiar with AOKANG brand and the history and development of our company.

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The design team has maintained good stability, and the age structure of designers is evenly distributed, which makes the design team keep young vigor while at the same time, the experience of senior designers has been effectively inherited.

Not only does the company develop more than 3000 new models every quarter, it also ensures that there are enough new models in the process of making up the bill.

In order to catch up with the international trend, the company set up a Dongguan branch in Dongguan, the shoe making industry in southern China.

In order to get first-hand information, the company hired famous designers from Italy to bring new technology, new materials, new design concepts and styles to the company.

Through continuous efforts, the company has made significant breakthroughs in product design and brand building. AOKANG products have taken into account both the international and domestic fashion trends, the different consumer demand for clothing styles in different regions of China, the product designs of competitors and the sales of various products in the past, and have taken into account the uniqueness of the various markets and their stores in the lower reaches of the supply chain, as well as the production cost control requirements of the upstream suppliers of the supply chain.

The company's products form their own unique style and positioning, as well as fashion and rich brand culture.